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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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L.O.L Surprise! Bigger Surprise Hello Kitty & Friends Doll Carry Set

Black Friday Price Promise >

L.O.L Surprise!

Bigger Surprise Hello Kitty & Friends Doll Carry Set

Current sale price is £67.99

Regular price was £79.99

(Save £12)

5 out of 5 stars

5 reviews

Bratz Hello Kitty x Bratz Fashion Doll Set - Sasha

Hello Kitty x Bratz Fashion Doll Set - Sasha

£29.99

Hello Kitty 16" Bike

Extra 10% off: code EXTRA

16" Bike

Current sale price is £139.99

Regular price was £159.99

(Save £20)

The Very Collection Girls Hello Kitty Hooded Dressing Gown - Pink

The Very Collection

Girls Hello Kitty Hooded Dressing Gown - Pink

Current sale price is From £16.50

Regular price was From £22

(Save up to £6.50)

Hello Kitty 12" Bicycle

Black Friday Price Promise >

12" Bicycle

Current sale price is £114.99

Regular price was £139.99

(Save £25)

1 out of 5 stars

1 review

L.O.L Surprise! L.O.L. Surprise! O.M.G. Loves Hello Kitty® and Friends – Cinnamoroll™

L.O.L Surprise!

L.O.L. Surprise! O.M.G. Loves Hello Kitty® and Friends – Cinnamoroll™

Current sale price is £21.99

Regular price was £26.99

(Save £5)

4.7 out of 5 stars

15 reviews

The Very Collection Girls 2 Pack Hello Kitty And Cinnamoroll Printed Pyjamas - Cream

The Very Collection

Girls 2 Pack Hello Kitty And Cinnamoroll Printed Pyjamas - Cream

Current sale price is From £18.75

Regular price was From £25

(Save up to £6.75)

Care Bears Hello Kitty And Friends X Care Bears 30cm Plush 2 Pack Plush Toys

Hello Kitty And Friends X Care Bears 30cm Plush 2 Pack Plush Toys

Current sale price is £24.99

Regular price was £34.99

(Save £10)

5 out of 5 stars

3 reviews

Clickeez Hello Kitty & Friends - 7-Pack (12L)

Hello Kitty & Friends - 7-Pack (12L)

£14.99

L.O.L Surprise! L.O.L. Surprise! O.M.G. Loves Hello Kitty® and Friends – Kuromi™

L.O.L Surprise!

L.O.L. Surprise! O.M.G. Loves Hello Kitty® and Friends – Kuromi™

Current sale price is £21.99

Regular price was £26.99

(Save £5)

4.6 out of 5 stars

16 reviews

Hello Kitty Light-Up Wheels Folding Inline Scooter

Extra 10% off: code EXTRA

Light-Up Wheels Folding Inline Scooter

Current sale price is £22.99

Regular price was £34.99

(Save £12)

L.O.L Surprise! L.O.L. Surprise! O.M.G. Loves Hello Kitty® and Friends – Hello Kitty®

L.O.L Surprise!

L.O.L. Surprise! O.M.G. Loves Hello Kitty® and Friends – Hello Kitty®

Current sale price is £21.99

Regular price was £26.99

(Save £5)

4.7 out of 5 stars

14 reviews

The Very Collection Hello Kitty And Friends Jogger Set - Pink

Extra 10% off: code EXTRA

The Very Collection

Hello Kitty And Friends Jogger Set - Pink

Current sale price is From £18

Regular price was From £24

(Save up to £6.50)

L.O.L Surprise! L.O.L. Surprise! O.M.G. Loves Hello Kitty® and Friends – My Melody™

Black Friday Price Promise >

L.O.L Surprise!

L.O.L. Surprise! O.M.G. Loves Hello Kitty® and Friends – My Melody™

Current sale price is £21.99

Regular price was £26.99

(Save £5)

4.9 out of 5 stars

13 reviews

Mini Melissa Girls' Hello Kitty Jelly Sandals - Pink

Girls' Hello Kitty Jelly Sandals - Pink

£55

Disney & Friends Printed Strap Smart Watch - Multi

Extra 10% off: code EXTRA

& Friends Printed Strap Smart Watch - Multi

Current sale price is £22

Regular price was £39.99

(Save £17.99)

Hello Kitty 14" Squishle Bike With Backpack And Tassles

14" Squishle Bike With Backpack And Tassles

Current sale price is £154.99

Regular price was £189.99

(Save £35)

The Very Collection Hello Kitty and Friends Fleece Pyjama Set - Pink

Extra 10% off: code EXTRA

The Very Collection

Hello Kitty and Friends Fleece Pyjama Set - Pink

Current sale price is From £13.50

Regular price was From £18

(Save up to £5.50)

L.O.L Surprise! L.O.L. Surprise! Hello Kitty & Friends Big Reversible Plush

Black Friday Price Promise >

L.O.L Surprise!

L.O.L. Surprise! Hello Kitty & Friends Big Reversible Plush

Current sale price is £19.99

Regular price was £29.99

(Save £10)

4.8 out of 5 stars

6 reviews

The Very Collection Hello Kitty And Friends Rib Pyjamas - Cream

Extra 10% off: code EXTRA

The Very Collection

Hello Kitty And Friends Rib Pyjamas - Cream

Current sale price is From £11

Regular price was From £17

(Save up to £7.50)

The Very Collection Hello Kitty Paris Pyjama - Blue

Extra 10% off: code EXTRA

The Very Collection

Hello Kitty Paris Pyjama - Blue

Current sale price is From £10.25

Regular price was From £16

(Save up to £7.25)

Hello Kitty Monopoly Board Game

Extra 10% off: code EXTRA

Monopoly Board Game

Current sale price is £20.99

Regular price was £34.99

(Save £14)

5 out of 5 stars

2 reviews

Lindex Girls Hello Kitty Side Stripe Wide Leg Trousers - Red

Girls Hello Kitty Side Stripe Wide Leg Trousers - Red

£29.99

Hello Kitty My Best-E console with LCD screen including 3 games from universe

Extra 10% off: code EXTRA

My Best-E console with LCD screen including 3 games from universe

Current sale price is £11.99

Regular price was £19.99

(Save £8)

Lindex Girls 2 Pack Hello Kitty Stretch Hipster Briefs - Multi

Girls 2 Pack Hello Kitty Stretch Hipster Briefs - Multi

£14.99

Mango Younger Girls Hello Kitty Tennis Sweatshirt - Green

Extra 10% off: code EXTRA

Younger Girls Hello Kitty Tennis Sweatshirt - Green

Current sale price is £14.75

Regular price was £23

(Save £8.25)

Hello Kitty Pop Up Kitty

Extra 10% off: code EXTRA

Pop Up Kitty

Current sale price is £12.99

Regular price was £19.99

(Save £7)

The Very Collection Hello Kitty And Friends Leggings Set - Blue

Extra 10% off: code EXTRA

The Very Collection

Hello Kitty And Friends Leggings Set - Blue

Current sale price is From £18

Regular price was £22

(Save up to £4)

Hyojo Series 3 - Hello Kitty & Friends

Series 3 - Hello Kitty & Friends

Current sale price is £11.99

Regular price was £14.99

(Save £3)

4.6 out of 5 stars

12 reviews

Care Bears 22cm Plush - Hello Kitty as Cheer Bear (polybag)

Flash Deal ends 15.11.26

22cm Plush - Hello Kitty as Cheer Bear (polybag)

Current sale price is £11.24

Regular price was £14.99

(Save £3.75)

5 out of 5 stars

1 review

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.