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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

Customer Rating 5, Smart Watch

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Gifts & Jewellery64

Technology & Gaming55

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Apple Watch Series 1214

Apple Watch Ultra 43

Apple Watch SE 33

Android Smart Watches22

Apple Watch Series 111

Apple Watch Ultra 34

Straps & Accessories1

Fitness Tracker7

Water Resistant8

£100 - £25019

£250 - £50019

£500 - £75011

£750 - £10001

Stainless Steel1

Quartz / Battery1

Activity & Sports Trackers18

Heart Rate Monitors2

Body Fat Scales & Monitors2

Page 1. Results: 1 to 30 (of 64)

Results: 1 - 30 (of 64)

Number of results per page

30products per page

Allproducts per page

Apple Watch Series 12 (GPS) 42mm Black Aluminium Case with Black Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Black Aluminium Case with Black Sport Band - S/M

£369

5 out of 5 stars

6 reviews

Apple Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - S/M

£219

5 out of 5 stars

4 reviews

Apple Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - S/M

£369

5 out of 5 stars

6 reviews

Apple Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Translucent Black Ocean Band

Trade in & get up to £340*

Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Translucent Black Ocean Band

£749

5 out of 5 stars

3 reviews

Apple Watch Series 12 (GPS) 46mm Black Aluminium Case with Black Sport Band - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 46mm Black Aluminium Case with Black Sport Band - M/L

£419

5 out of 5 stars

4 reviews

Garmin Fenix 9 Pro, 47mm Premium GPS multisport smartwatch, Graphite

Fenix 9 Pro, 47mm Premium GPS multisport smartwatch, Graphite

£949

5 out of 5 stars

1 review

Garmin Forerunner 55 GPS Watch - Black

Extra 10% off: code EXTRA

Forerunner 55 GPS Watch - Black

Current sale price is From £125

Regular price was From £149

(Save up to £24)

5 out of 5 stars

1 review

Apple Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - M/L

£369

5 out of 5 stars

2 reviews

Apple Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - M/L

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - M/L

£219

5 out of 5 stars

3 reviews

Apple Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - M/L

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - M/L

£219

5 out of 5 stars

1 review

Google Pixel Watch 5 WIFI

+1 colour

Available in anthracite, pyrite, silver, gold coloursAvailable in anthracite, pyrite, silver, gold coloursAvailable in anthracite, pyrite, silver, gold coloursAvailable in anthracite, pyrite, silver, gold coloursAvailable in anthracite, pyrite, silver, gold colours

Pixel Watch 5 WIFI

From £369

5 out of 5 stars

1 review

Apple Watch Series 12 (GPS) 46mm Dark Bronze Aluminium Case with Dark Bronze Milanese Loop - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 46mm Dark Bronze Aluminium Case with Dark Bronze Milanese Loop - M/L

£469

5 out of 5 stars

3 reviews

Apple Watch Ultra 4 GPS + Cellular 49mm Natural Titanium Case with Translucent Grey Ocean Band

Trade in & get up to £340*

Watch Ultra 4 GPS + Cellular 49mm Natural Titanium Case with Translucent Grey Ocean Band

£749

5 out of 5 stars

1 review

Apple Watch Series 12 (GPS) 42mm Dark Bronze Aluminium Case with Dark Bronze Milanese Loop

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Dark Bronze Aluminium Case with Dark Bronze Milanese Loop

£419

5 out of 5 stars

1 review

Garmin Approach S12, Golf GPS, Black, EU

Black Friday Price Promise >

Approach S12, Golf GPS, Black, EU

Current sale price is £109

Regular price was £179.99

(Save £70.99)

5 out of 5 stars

1 review

Reflex Active Active Nexus Lite Denim Grey Strap Smart Watch

Black Friday Price Promise >

Active Nexus Lite Denim Grey Strap Smart Watch

Current sale price is £20

Regular price was £49.95

(Save £29.95)

5 out of 5 stars

3 reviews

Garmin Instinct 3 AMOLED 50mm Smartwatch - Black

Instinct 3 AMOLED 50mm Smartwatch - Black

Current sale price is £295

Regular price was £349

(Save £54)

5 out of 5 stars

8 reviews

Huawei Watch D3 Blood Pressure Monitoring Smartwatch

Available in black, gold, white coloursAvailable in black, gold, white coloursAvailable in black, gold, white coloursAvailable in black, gold, white coloursAvailable in black, gold, white colours

Watch D3 Blood Pressure Monitoring Smartwatch

£399

5 out of 5 stars

2 reviews

Apple Watch Series 11 (GPS + Cellular) 42mm Titanium Case with Milanese Loop

Trade in & get up to £340*

Watch Series 11 (GPS + Cellular) 42mm Titanium Case with Milanese Loop

From £599

5 out of 5 stars

3 reviews

Google Pixel Watch 5 LTE

+1 colour

Available in anthracite, silver, gold, pyrite coloursAvailable in anthracite, silver, gold, pyrite coloursAvailable in anthracite, silver, gold, pyrite coloursAvailable in anthracite, silver, gold, pyrite coloursAvailable in anthracite, silver, gold, pyrite colours

Pixel Watch 5 LTE

Current sale price is From £419

Regular price was From £469

(Save up to £50)

5 out of 5 stars

1 review

Apple Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Burgundy Trail Loop - M/L

Trade in & get up to £340*

Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Burgundy Trail Loop - M/L

£749

5 out of 5 stars

2 reviews

Apple Watch Series 12 (GPS) 46mm Black Aluminium Case with Black Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 46mm Black Aluminium Case with Black Sport Band - S/M

£419

5 out of 5 stars

1 review

Huawei Watch GT 7 Pro 46mm

Black Friday Price Promise >

Available in black, green, yellow coloursAvailable in black, green, yellow coloursAvailable in black, green, yellow coloursAvailable in black, green, yellow coloursAvailable in black, green, yellow colours

Watch GT 7 Pro 46mm

Current sale price is £329

Regular price was £379

(Save £50)

5 out of 5 stars

2 reviews

Garmin Vivoactive 6 Watch - Pink Dawn

Vivoactive 6 Watch - Pink Dawn

Current sale price is £225

Regular price was £269

(Save £44)

5 out of 5 stars

2 reviews

Reflex Active Venture AMOLED GPS Calling Black Strap Smart Watch

Venture AMOLED GPS Calling Black Strap Smart Watch

£59.95

5 out of 5 stars

4 reviews

Apple Watch Ultra 3 (GPS + Cellular, 2025) 49mm Black Titanium Case with Black Alpine Loop - Large

Trade in & get up to £340*

Watch Ultra 3 (GPS + Cellular, 2025) 49mm Black Titanium Case with Black Alpine Loop - Large

£649

5 out of 5 stars

2 reviews

Huawei Watch Fit 5 Pro

Black Friday Price Promise >

Available in black, orange, white coloursAvailable in black, orange, white coloursAvailable in black, orange, white coloursAvailable in black, orange, white coloursAvailable in black, orange, white colours

Watch Fit 5 Pro

Current sale price is £199

Regular price was £249

(Save £50)

5 out of 5 stars

1 review

Garmin Vivoactive 6 Smartwatch - Jasper Green

Vivoactive 6 Smartwatch - Jasper Green

£269

5 out of 5 stars

3 reviews

Apple Watch Ultra 3 (GPS + Cellular, 2025) 49mm Natural Titanium Case with Natural Titanium Milanese Loop - Medium

Trade in & get up to £340*

Watch Ultra 3 (GPS + Cellular, 2025) 49mm Natural Titanium Case with Natural Titanium Milanese Loop - Medium

£749

5 out of 5 stars

3 reviews

Apple Watch Series 12 (GPS) 46mm Light Gold Aluminium Case with Sand Sport Band - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 46mm Light Gold Aluminium Case with Sand Sport Band - M/L

£419

5 out of 5 stars

2 reviews

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Results: 1 - 30 (of 64)

Number of results per page

30products per page

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.