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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Use the right and left arrows to scroll through the image carouselPage 1 of 421

Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Technology & Gaming, All Offers, Smart Watch

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Smart Watches & Wearable Tech132

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Reflex Active33

S

£100 - £25041

£250 - £50019

£750 - £10002

Android Smart Watches99

Apple Watch Series 111

Straps & Accessories2

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Activity & Sports Trackers50

Heart Rate Monitors6

Body Fat Scales & Monitors3

Fitness Tracker30

Water Resistant1

Stainless Steel12

Page 1. Results: 1 to 30 (of 132)

Results: 1 - 30 (of 132)

Number of results per page

30products per page

96products per page

Apple Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - M/L

Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - M/L

Current sale price is £319

Regular price was £399

(Save £80)

Garmin vivoactive 5 Music Smartwatch with GPS, WiFi

+1 colour

Available in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue colours

vivoactive 5 Music Smartwatch with GPS, WiFi

Current sale price is £179

Regular price was £209

(Save £30)

4.3 out of 5 stars

1.6k reviews

Garmin Venu 3S Smartwatch GPS, Wi-Fi

Black Friday Price Promise >

+1 colour

Available in ivory, grey, rose, sage/grey coloursAvailable in ivory, grey, rose, sage/grey coloursAvailable in ivory, grey, rose, sage/grey coloursAvailable in ivory, grey, rose, sage/grey coloursAvailable in ivory, grey, rose, sage/grey colours

Venu 3S Smartwatch GPS, Wi-Fi

Current sale price is £249

Regular price was £379

(Save £130)

4.4 out of 5 stars

740 reviews

Garmin fenix E Smartwatch - Slate Gray

Black Friday Price Promise >

fenix E Smartwatch - Slate Gray

Current sale price is £329

Regular price was £529

(Save £200)

3.7 out of 5 stars

3 reviews

Garmin Fenix 8 AMOLED Smartwatch, 47 mm - Slate Grey

Black Friday Price Promise >

Fenix 8 AMOLED Smartwatch, 47 mm - Slate Grey

Current sale price is £499

Regular price was £699

(Save £200)

4.3 out of 5 stars

193 reviews

Garmin fenix 8 - 51 mm AMOLED Smartwatch - Slate Gray

Extra 10% off: code EXTRA

fenix 8 - 51 mm AMOLED Smartwatch - Slate Gray

Current sale price is £599

Regular price was £779

(Save £180)

4.5 out of 5 stars

210 reviews

Radley Womens Series 20 GPS LCD Smart Watch

Extra 10% off: code EXTRA

Womens Series 20 GPS LCD Smart Watch

Current sale price is £34

Regular price was £85

(Save £51)

Garmin fenix 8 Pro, 51mm, LTE, Sapphire, Titanium - Graphite

Black Friday Price Promise >

fenix 8 Pro, 51mm, LTE, Sapphire, Titanium - Graphite

Current sale price is £849

Regular price was £989

(Save £140)

4.5 out of 5 stars

2 reviews

Garmin Venu 4 - 45mm

Black Friday Price Promise >

Available in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow colours

Venu 4 - 45mm

Current sale price is £339

Regular price was £439

(Save £100)

4.5 out of 5 stars

300 reviews

Garmin Forerunner 265S Music, White

Available in white, black, pink coloursAvailable in white, black, pink coloursAvailable in white, black, pink coloursAvailable in white, black, pink coloursAvailable in white, black, pink colours

Forerunner 265S Music, White

Current sale price is £310

Regular price was £369

(Save £59)

Huawei Watch Fit 3 - White

Black Friday Price Promise >

Watch Fit 3 - White

Current sale price is £69

Regular price was £139

(Save £70)

4.7 out of 5 stars

22 reviews

Garmin fenix 8 Pro 47mm, LTE, Sapphire, Titanium - Graphite

Black Friday Price Promise >

fenix 8 Pro 47mm, LTE, Sapphire, Titanium - Graphite

Current sale price is £780

Regular price was £899

(Save £119)

4 out of 5 stars

2 reviews

Garmin Forerunner 55 GPS Watch - Black

Extra 10% off: code EXTRA

Forerunner 55 GPS Watch - Black

Current sale price is From £125

Regular price was From £149

(Save up to £24)

5 out of 5 stars

1 review

Garmin fenix 8 - 43 mm AMOLED Smartwatch - Silver

Extra 10% off: code EXTRA

fenix 8 - 43 mm AMOLED Smartwatch - Silver

Current sale price is £520

Regular price was £699

(Save £179)

4.4 out of 5 stars

105 reviews

Garmin fenix E Smartwatch - Stainless Steel with Black Silicone Band

Black Friday Price Promise >

fenix E Smartwatch - Stainless Steel with Black Silicone Band

Current sale price is £349

Regular price was £529

(Save £180)

Fitbit Versa 4 Fitness Smartwatch - built-in GPS, 6-day battery life, Android & iOS compatible - Waterfall Blue/Platinum Aluminium

Available in blue, black, pink coloursAvailable in blue, black, pink coloursAvailable in blue, black, pink coloursAvailable in blue, black, pink coloursAvailable in blue, black, pink colours

Versa 4 Fitness Smartwatch - built-in GPS, 6-day battery life, Android & iOS compatible - Waterfall Blue/Platinum Aluminium

Current sale price is From £149

Regular price was From £179

(Save up to £30)

3.5 out of 5 stars

156 reviews

Garmin Venu 3 Smartwatch with GPS, Wi-Fi

Black Friday Price Promise >

Available in black, white coloursAvailable in black, white coloursAvailable in black, white coloursAvailable in black, white coloursAvailable in black, white colours

Venu 3 Smartwatch with GPS, Wi-Fi

Current sale price is £249

Regular price was £379

(Save £130)

4.4 out of 5 stars

900 reviews

Garmin Instinct 3 - 50mm, AMOLED, Fern Green with Fern Green Band

Extra 10% off: code EXTRA

Instinct 3 - 50mm, AMOLED, Fern Green with Fern Green Band

Current sale price is £249

Regular price was £349

(Save £100)

4.5 out of 5 stars

121 reviews

Huawei Watch GT5 pro 46mm Black

Black Friday Price Promise >

Watch GT5 pro 46mm Black

Current sale price is £189

Regular price was £329

(Save £140)

4.6 out of 5 stars

12 reviews

Garmin Forerunner 265 Music, Aqua

Available in black, white, blue coloursAvailable in black, white, blue coloursAvailable in black, white, blue coloursAvailable in black, white, blue coloursAvailable in black, white, blue colours

Forerunner 265 Music, Aqua

Current sale price is £285

Regular price was £369

(Save £84)

3.5 out of 5 stars

2 reviews

Garmin Lily 2 Active Smartwatch - Cream Gold

Extra 10% off: code EXTRA

Lily 2 Active Smartwatch - Cream Gold

Current sale price is £240

Regular price was £299

(Save £59)

4.2 out of 5 stars

83 reviews

Garmin Approach S12, Golf GPS, Black, EU

Black Friday Price Promise >

Approach S12, Golf GPS, Black, EU

Current sale price is £109

Regular price was £179.99

(Save £70.99)

5 out of 5 stars

1 review

Garmin Forerunner 165 Smartwatch with Music, GPS, WiFi - Turquoise/Aqua

Black Friday Price Promise >

Forerunner 165 Smartwatch with Music, GPS, WiFi - Turquoise/Aqua

Current sale price is £199

Regular price was £239

(Save £40)

4.3 out of 5 stars

188 reviews

Garmin Vivoactive 6 Watch - New White

Vivoactive 6 Watch - New White

Current sale price is £225

Regular price was £269

(Save £44)

4.8 out of 5 stars

5 reviews

Reflex Active Spectra AMOLED Calling Black Strap Smart Watch

Black Friday Price Promise >

Spectra AMOLED Calling Black Strap Smart Watch

Current sale price is £22

Regular price was £49.95

(Save £27.95)

4.5 out of 5 stars

2 reviews

Reflex Active Womens Reflex Active Nexus Lite Silicone Strap Smart Watch - Pink

Black Friday Price Promise >

Womens Reflex Active Nexus Lite Silicone Strap Smart Watch - Pink

Current sale price is £20

Regular price was £49.95

(Save £29.95)

Garmin Vivoactive 6 Smartwatch - Black

Vivoactive 6 Smartwatch - Black

Current sale price is £225

Regular price was £269

(Save £44)

4.4 out of 5 stars

499 reviews

Google Pixel Watch 5 LTE

+1 colour

Available in anthracite, silver, gold, pyrite coloursAvailable in anthracite, silver, gold, pyrite coloursAvailable in anthracite, silver, gold, pyrite coloursAvailable in anthracite, silver, gold, pyrite coloursAvailable in anthracite, silver, gold, pyrite colours

Pixel Watch 5 LTE

Current sale price is From £419

Regular price was From £469

(Save up to £50)

5 out of 5 stars

1 review

Huawei Watch GT 7 Pro 46mm

Black Friday Price Promise >

Available in black, green, yellow coloursAvailable in black, green, yellow coloursAvailable in black, green, yellow coloursAvailable in black, green, yellow coloursAvailable in black, green, yellow colours

Watch GT 7 Pro 46mm

Current sale price is £329

Regular price was £379

(Save £50)

5 out of 5 stars

2 reviews

Garmin Instinct 3 AMOLED 50mm Smartwatch - Black

Instinct 3 AMOLED 50mm Smartwatch - Black

Current sale price is £295

Regular price was £349

(Save £54)

5 out of 5 stars

8 reviews

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Results: 1 - 30 (of 132)

Number of results per page

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

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And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.