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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

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Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Technology & Gaming

Technology & Gaming, Aluminium, Smart Watch

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Smart Watches & Wearable Tech59

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£100 - £25013

£250 - £50038

Apple Watch Series 1228

Galaxy Watch 82

Apple Watch SE 313

Android Smart Watches11

Apple Watch Series 111

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

Activity & Sports Trackers15

Water Resistant1

Fitness Tracker1

Stainless Steel16

Stainless Steel4

All Black Friday Deals6

Page 1. Results: 1 to 30 (of 59)

Results: 1 - 30 (of 59)

Number of results per page

30products per page

Allproducts per page

Apple Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - M/L

Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - M/L

Current sale price is £319

Regular price was £399

(Save £80)

Apple Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - S/M

£219

3.9 out of 5 stars

7 reviews

Apple Watch Series 12 (GPS) 42mm Black Aluminium Case with Black Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Black Aluminium Case with Black Sport Band - S/M

£369

5 out of 5 stars

6 reviews

Apple Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - S/M

£219

5 out of 5 stars

4 reviews

Samsung Galaxy Watch8 (Bluetooth), with Galaxy AI

Available in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver colours

Galaxy Watch8 (Bluetooth), with Galaxy AI

From £269

4.6 out of 5 stars

939 reviews

Apple Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - S/M

£369

5 out of 5 stars

6 reviews

Apple Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - M/L

£369

5 out of 5 stars

2 reviews

Apple Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - M/L

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - M/L

£219

5 out of 5 stars

1 review

Apple Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - M/L

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - M/L

£219

5 out of 5 stars

3 reviews

Apple Watch Series 12 (GPS) 46mm Black Aluminium Case with Black Sport Band - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 46mm Black Aluminium Case with Black Sport Band - M/L

£419

5 out of 5 stars

4 reviews

Samsung Galaxy Watch9 (Bluetooth) - with Galaxy AI

Claim Free Subscription

Available in graphite, cream, silver coloursAvailable in graphite, cream, silver coloursAvailable in graphite, cream, silver coloursAvailable in graphite, cream, silver coloursAvailable in graphite, cream, silver colours

Galaxy Watch9 (Bluetooth) - with Galaxy AI

From £349

4.6 out of 5 stars

322 reviews

Huawei Watch Fit 3 - White

Black Friday Price Promise >

Watch Fit 3 - White

Current sale price is £69

Regular price was £139

(Save £70)

4.7 out of 5 stars

22 reviews

Google Pixel Watch 5 WIFI

+1 colour

Available in anthracite, pyrite, silver, gold coloursAvailable in anthracite, pyrite, silver, gold coloursAvailable in anthracite, pyrite, silver, gold coloursAvailable in anthracite, pyrite, silver, gold coloursAvailable in anthracite, pyrite, silver, gold colours

Pixel Watch 5 WIFI

From £369

5 out of 5 stars

1 review

Apple Watch Series 12 (GPS) 46mm Dark Bronze Aluminium Case with Dark Bronze Milanese Loop - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 46mm Dark Bronze Aluminium Case with Dark Bronze Milanese Loop - M/L

£469

5 out of 5 stars

3 reviews

Apple Watch Series 12 (GPS) 42mm Dark Bronze Aluminium Case with Dark Bronze Milanese Loop

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Dark Bronze Aluminium Case with Dark Bronze Milanese Loop

£419

5 out of 5 stars

1 review

Apple Watch SE 3 (GPS, 2026) 44mm Starlight Aluminium Case with Sand Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 44mm Starlight Aluminium Case with Sand Sport Band - S/M

£249

Apple Watch Series 12 (GPS) 42mm Black Aluminium Case with Black Sport Band - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Black Aluminium Case with Black Sport Band - M/L

£369

Apple Watch SE 3 (GPS + Cellular, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS + Cellular, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - S/M

£289

Samsung Galaxy Watch9 (LTE) - with Galaxy AI

Claim Free Subscription

Available in cream, graphite, silver coloursAvailable in cream, graphite, silver coloursAvailable in cream, graphite, silver coloursAvailable in cream, graphite, silver coloursAvailable in cream, graphite, silver colours

Galaxy Watch9 (LTE) - with Galaxy AI

From £399

4.6 out of 5 stars

350 reviews

Apple Watch Series 12 (GPS) 42mm Space Grey Aluminium Case with Navy Blue Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Space Grey Aluminium Case with Navy Blue Sport Band - S/M

£369

Google Pixel Watch 5 LTE

+1 colour

Available in anthracite, silver, gold, pyrite coloursAvailable in anthracite, silver, gold, pyrite coloursAvailable in anthracite, silver, gold, pyrite coloursAvailable in anthracite, silver, gold, pyrite coloursAvailable in anthracite, silver, gold, pyrite colours

Pixel Watch 5 LTE

Current sale price is From £419

Regular price was From £469

(Save up to £50)

5 out of 5 stars

1 review

Apple Watch Series 12 (GPS) 42mm Dark Bronze Aluminium Case with Olive Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Dark Bronze Aluminium Case with Olive Sport Band - S/M

£369

3 out of 5 stars

1 review

Samsung Galaxy Watch8 (LTE), with Galaxy AI

Available in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver colours

Galaxy Watch8 (LTE), with Galaxy AI

From £319

4.5 out of 5 stars

279 reviews

Apple Watch Series 12 (GPS) 46mm Black Aluminium Case with Black Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 46mm Black Aluminium Case with Black Sport Band - S/M

£419

5 out of 5 stars

1 review

Huawei Watch Fit 5

Black Friday Price Promise >

Available in purple, white, black coloursAvailable in purple, white, black coloursAvailable in purple, white, black coloursAvailable in purple, white, black coloursAvailable in purple, white, black colours

Watch Fit 5

Current sale price is £129

Regular price was £159

(Save £30)

3 out of 5 stars

2 reviews

Apple Watch Series 12 (GPS) 42mm Space Grey Aluminium Case with Navy Blue Sport Band - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Space Grey Aluminium Case with Navy Blue Sport Band - M/L

£369

Apple Watch Series 12 (GPS + Cellular) 42mm Light Gold Aluminium Case with Sand Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS + Cellular) 42mm Light Gold Aluminium Case with Sand Sport Band - S/M

£469

Apple Watch SE 3 (GPS + Cellular, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS + Cellular, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - S/M

£289

Huawei Watch Fit 5 Pro

Black Friday Price Promise >

Available in black, orange, white coloursAvailable in black, orange, white coloursAvailable in black, orange, white coloursAvailable in black, orange, white coloursAvailable in black, orange, white colours

Watch Fit 5 Pro

Current sale price is £199

Regular price was £249

(Save £50)

5 out of 5 stars

1 review

Apple Watch SE 3 (GPS + Cellular, 2026) 44mm Midnight Aluminium Case with Navy Blue Sport Band - M/L

Trade in & get up to £340*

Watch SE 3 (GPS + Cellular, 2026) 44mm Midnight Aluminium Case with Navy Blue Sport Band - M/L

£319

Page 1. Results: 1 to 30 (of 59)

Results: 1 - 30 (of 59)

Number of results per page

30products per page

Allproducts per page

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

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You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.