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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Up to 40% off selected Fashion, Sports & Beauty

Up to 40% off selected Fashion, Sports & Beauty

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

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Activity & Sensory Toys

Activity & Sensory Toys, All Offers, Toys

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Page 1. Results: 1 to 30 (of 78)

Results: 1 - 30 (of 78)

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Disney Baby Battery-Powered Storytime Projector Plus 2.0

Baby Battery-Powered Storytime Projector Plus 2.0

Current sale price is £27.99

Regular price was £39.99

(Save £12)

Fisher-Price Light-Up Musical DJ Bouncin Star Activity Toy

Light-Up Musical DJ Bouncin Star Activity Toy

Current sale price is £27.99

Regular price was £46.99

(Save £19)

4.8 out of 5 stars

44 reviews

VTech Disney Toy Story 5 Lilypad Tablet

Disney Toy Story 5 Lilypad Tablet

Current sale price is £20

Regular price was £24.99

(Save £4.99)

5 out of 5 stars

2 reviews

LeapFrog Mr. Pencil's Scribble, Write & Read

Mr. Pencil's Scribble, Write & Read

Current sale price is £16.49

Regular price was £27.99

(Save £11.50)

4.6 out of 5 stars

12 reviews

VTech Light-Up Writing Touch & Learn Activity Desk

Light-Up Writing Touch & Learn Activity Desk

Current sale price is £50

Regular price was £69.99

(Save £19.99)

4.1 out of 5 stars

67 reviews

VTech Baby Discovery Play Centre

Discovery Play Centre

Current sale price is £34.39

Regular price was £41.69

(Save £7.30)

5 out of 5 stars

4 reviews

VTech Magical Makeover Fairy Fox Interactive Toy

Magical Makeover Fairy Fox Interactive Toy

Current sale price is £35

Regular price was £49.99

(Save £14.99)

5 out of 5 stars

1 review

VTech Baby Remix And Skip: My 1st Record Player Musical Toy

Remix And Skip: My 1st Record Player Musical Toy

Current sale price is £22.40

Regular price was £27.99

(Save £5.59)

4.3 out of 5 stars

19 reviews

Fisher-Price Laugh & Learn Smart Stages Chair - Pink

Laugh & Learn Smart Stages Chair - Pink

Current sale price is £26.99

Regular price was £49.99

(Save £23)

4.4 out of 5 stars

7 reviews

VTech Baby Peek-a-Boo Paws

Peek-a-Boo Paws

Current sale price is £14.99

Regular price was £19.99

(Save £5)

4.9 out of 5 stars

10 reviews

VTech Baby Light-Up 2-in-1 Ride & Balance Scooter Ride-On - Pink

Light-Up 2-in-1 Ride & Balance Scooter Ride-On - Pink

Current sale price is £35.99

Regular price was £49.99

(Save £14)

4 out of 5 stars

9 reviews

LeapFrog Touch & Learn Dinosaur Book

Touch & Learn Dinosaur Book

Current sale price is £22.40

Regular price was £27.99

(Save £5.59)

5 out of 5 stars

3 reviews

Fisher-Price Little People Barbie Wave Action Beach House Little People Playset

Fisher-Price Little People

Barbie Wave Action Beach House Little People Playset

Current sale price is £23.10

Regular price was £34.99

(Save £11.89)

4.9 out of 5 stars

30 reviews

LeapFrog LeapStart Interactive Learning System

LeapStart Interactive Learning System

Current sale price is £34.99

Regular price was £39.99

(Save £5)

4.2 out of 5 stars

20 reviews

VTech Baby 2-in-1 Ride & Balance Scooter

2-in-1 Ride & Balance Scooter

Current sale price is £39.99

Regular price was £49.48

(Save £9.49)

4.6 out of 5 stars

7 reviews

LeapFrog Leapstart Reading Buddies (Starter Pack)

Leapstart Reading Buddies (Starter Pack)

Current sale price is £30.99

Regular price was £39.99

(Save £9)

5 out of 5 stars

1 review

LeapFrog Dancing Colours Giraffe Musical Toy

Dancing Colours Giraffe Musical Toy

Current sale price is £21.99

Regular price was £26.99

(Save £5)

4 out of 5 stars

2 reviews

VTech Challenger Laptop - Pink

Challenger Laptop - Pink

Current sale price is £29.99

Regular price was £37.99

(Save £8)

3.3 out of 5 stars

18 reviews

VTech Light-Up Kidi DJ Drums Electronic Drum Kit

Light-Up Kidi DJ Drums Electronic Drum Kit

Current sale price is £46.99

Regular price was £59.99

(Save £13)

4.4 out of 5 stars

8 reviews

LeapFrog Twinkle Lights Learning Piano

Twinkle Lights Learning Piano

Current sale price is £21.99

Regular price was £27.99

(Save £6)

Huffy Disney Frozen Sound Ride-On Ice Cream Cart

Disney Frozen Sound Ride-On Ice Cream Cart

Current sale price is £190

Regular price was £199.99

(Save £9.99)

5 out of 5 stars

2 reviews

LeapFrog Shape-Recognising Shapes & Sharing Picnic Basket Toy Set

Shape-Recognising Shapes & Sharing Picnic Basket Toy Set

Current sale price is £20.99

Regular price was £24.99

(Save £4)

4.9 out of 5 stars

42 reviews

VTech Baby Road Rescue Car Carrier

Road Rescue Car Carrier

Current sale price is £16

Regular price was £19.99

(Save £3.99)

4 out of 5 stars

5 reviews

Fisher-Price Light-Up & Roll Frog Activity Toy

Light-Up & Roll Frog Activity Toy

Current sale price is £17.99

Regular price was £24.99

(Save £7)

4.9 out of 5 stars

24 reviews

VTech Mix It Up DJ Interactive Musical Toy

Mix It Up DJ Interactive Musical Toy

Current sale price is £18.40

Regular price was £22.99

(Save £4.59)

5 out of 5 stars

4 reviews

VTech Baby 4-In-1 Alphabet Express

4-In-1 Alphabet Express

Current sale price is £39.99

Regular price was £49.99

(Save £10)

LeapFrog My First Gamer

My First Gamer

Current sale price is £21.99

Regular price was £27.99

(Save £6)

VTech Disney Toy Story 5 Learning Phone

Disney Toy Story 5 Learning Phone

Current sale price is £13.99

Regular price was £17.99

(Save £4)

LeapFrog Pick Up & Count Vacuum Educational Toy

Pick Up & Count Vacuum Educational Toy

Current sale price is £28.99

Regular price was £37.99

(Save £9)

4.7 out of 5 stars

16 reviews

VTech Pop & Drop Digger

Pop & Drop Digger

Current sale price is £25

Regular price was £33.99

(Save £8.99)

4.7 out of 5 stars

24 reviews

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Results: 1 - 30 (of 78)

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

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You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
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Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.