Search Account Saved Basket0

Summer Shop
New In
Designer Brands
Women
Men
Baby & Kids
Toys
Sports & Travel
Home & Garden
Appliances
Tech & Gaming
Health & Beauty
Gifts & Jewellery
Offers
Sale

Activity & Sensory Toys, Toys

Use the right and left arrows to scroll through the image carouselPage 1 of 111

Sensory fun time with baby

Sensory fun time with baby

Toys to help baby develop through play

Filter

Filters for Age

Filters for Customer Rating

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Filters for Character

Paddington Bear1

In The Night Garden1

Gabby's Dolls House1

Doc Mcstuffins1

Filters for Brand

A

List of filters A

B

List of filters B

Brainstorm Toys1

C

List of filters C

D

List of filters D

Disney Moana 21

E

List of filters E

F

List of filters F

I

List of filters I

In The Night Garden1

L

List of filters L

LEARNING RESOURCES5

M

List of filters M

Melissa & Doug1

N

List of filters N

P

List of filters P

Paddington Bear1

S

List of filters S

T

List of filters T

The Very Hungry Caterpillar1

Thomas & Friends1

V

List of filters V

Filters for Price Range

Filters for Colour

Filters for Offers

Page 1. Results: 1 to 30 (of 177)

Results: 1 - 30 (of 177)

Number of results per page

30products per page

96products per page

undefined Toniebox Starter Set - Light Blue

Toniebox Starter Set - Light Blue

£79.99

4.5 out of 5 stars

23 reviews

undefined Story Dream Machine with Fairy Tale Collection

Story Dream Machine with Fairy Tale Collection

£49.99

4.5 out of 5 stars

8 reviews

undefined Scoop & Learn Ice Cream Cart

Scoop & Learn Ice Cream Cart

Current sale price is £39.99

(Save £20)

Regular price was £59.99

4.8 out of 5 stars

213 reviews

undefined Link Squad Bop & Learn Tiger

Link Squad Bop & Learn Tiger

Current sale price is £24.99

(Save £10)

Regular price was £34.99

4.9 out of 5 stars

20 reviews

undefined Touch & Learn Activity Desk

Touch & Learn Activity Desk

Current sale price is £59.99

(Save £10)

Regular price was £69.99

4.1 out of 5 stars

65 reviews

undefined Build-a-Slice Pizza Cart

Build-a-Slice Pizza Cart

Current sale price is £39.99

(Save £20)

Regular price was £59.99

4.6 out of 5 stars

10 reviews

undefined Link Squad First Words Yak

Link Squad First Words Yak

£29.99

5 out of 5 stars

20 reviews

undefined 2-in-1 Ride & Balance Scooter

2-in-1 Ride & Balance Scooter

Current sale price is £39.99

(Save £10)

Regular price was £49.99

4.5 out of 5 stars

6 reviews

undefined First Steps Baby Walker - Pink

First Steps Baby Walker - Pink

Current sale price is £29.99

(Save £13)

Regular price was £42.99

4.9 out of 5 stars

55 reviews

undefined Light Blue Starter Set Bundle

Light Blue Starter Set Bundle

£124.99

undefined Vacuum

Vacuum

Current sale price is £24.99

(Save £13)

Regular price was £37.99

4.7 out of 5 stars

16 reviews

undefined 2-in-1 Ride & Balance Scooter pink

2-in-1 Ride & Balance Scooter pink

Current sale price is £39.99

(Save £10)

Regular price was £49.99

3.5 out of 5 stars

6 reviews

undefined Shapes & Sharing Picnic Basket - Pink

Shapes & Sharing Picnic Basket - Pink

Current sale price is £24.99

(Save £8)

Regular price was £32.99

4.8 out of 5 stars

39 reviews

undefined Poppin' Play Ball Tree

Poppin' Play Ball Tree

£34.99

5 out of 5 stars

1 review

undefined Listen & Play - Blast Off!

Listen & Play - Blast Off!

£27.99

5 out of 5 stars

3 reviews

undefined Tumbling tower

Tumbling tower

Current sale price is £6.99

(Save £8)

Regular price was £14.99

5 out of 5 stars

1 review

undefined Disney Lilo & Stitch

Disney Lilo & Stitch

£14.99

4.9 out of 5 stars

11 reviews

undefined Pink Starter Set Princess Bundle

Pink Starter Set Princess Bundle

£124.99

undefined Crawl & Learn Brights Ball

Crawl & Learn Brights Ball

Current sale price is £13.99

(Save £6)

Regular price was £19.99

4.7 out of 5 stars

53 reviews

undefined Pop & Sing Animal Train

Pop & Sing Animal Train

Current sale price is £17.99

(Save £5)

Regular price was £22.99

4.8 out of 5 stars

10 reviews

undefined Sensory Fidget Tubes

LEARNING RESOURCES

Sensory Fidget Tubes

Current sale price is £27.99

(Save £7)

Regular price was £34.99

4.6 out of 5 stars

27 reviews

undefined Little People Light-Up Learning Garage

Little People Light-Up Learning Garage

Current sale price is £39.99

(Save £5)

Regular price was £44.99

5 out of 5 stars

29 reviews

undefined Peppa Pig: Peppa's Nursery Rhymes

Peppa Pig: Peppa's Nursery Rhymes

Current sale price is £12.99

(Save £3)

Regular price was £15.99

5 out of 5 stars

1 review

undefined DJ Bouncin Star Musical Activity Toy

DJ Bouncin Star Musical Activity Toy

Current sale price is £29.99

(Save £5)

Regular price was £34.99

4.8 out of 5 stars

40 reviews

undefined Flap & Wobble Penguin Newborn Musical Toy

Flap & Wobble Penguin Newborn Musical Toy

£24.99

4.5 out of 5 stars

30 reviews

undefined Tubby Phone

Tubby Phone

Current sale price is £9.99

(Save £1)

Regular price was £10.99

4.3 out of 5 stars

47 reviews

undefined Mr. Pencil's Scribble, Write & Read

Mr. Pencil's Scribble, Write & Read

Current sale price is £24.99

(Save £3)

Regular price was £27.99

4.4 out of 5 stars

9 reviews

undefined Baby Sort and Discover Drum

Baby Sort and Discover Drum

Current sale price is £17.99

(Save £2)

Regular price was £19.99

4.7 out of 5 stars

45 reviews

undefined Pop & Drop Digger

Pop & Drop Digger

Current sale price is £24.99

(Save £9)

Regular price was £33.99

4.7 out of 5 stars

23 reviews

undefined Headphones revision - Purple

Headphones revision - Purple

£24.99

5 out of 5 stars

1 review

Page 1. Results: 1 to 30 (of 177)

Results: 1 - 30 (of 177)

Number of results per page

30products per page

96products per page

Next PagePage 1 selected

Use the right and left arrows to scroll through the image carouselPage 1 of 322

Use the right and left arrows to scroll through the image carouselPage 1 of 322

Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

My account

Account summary
Track my order
Delivery & returns

Ways to Pay & Protect

Very Pay
Very Protect
Very Money Matters

Cards & Loans

Very Credit Card
Looking for a loan?

Privacy notice and cookies

Privacy policy
Cookie policy
Manage cookies

Help

Help & FAQs
Product support hub
Financial difficulties
Cost of living support
Persistent debt
PPI complaints
Contact us
Terms & conditions
Product recall & safety
Careers
Become an affiliate
Corporate Social Responsibility
Fraud and scam awareness
Buying guides
Website vulnerability disclosure
Brand directory
Site map

Download the app

Let's get social

© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

20% off your first credit order!

What you need to know
Apply for Very Pay to get 20% off your first credit order. Enter WELCOME at the checkout

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes all Samsung Galaxy S25 models (including bundle variants), all Gaming consoles, iPhone 16 range, Apple Mac lines, all egg items, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example

This represents a typical cost of using Very Pay:

Representative 44.9% APR variable (annual interest rate of 44.9% variable). A personalised credit limit, typically £1,000. You may be offered other promotional interest rates.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.