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VTech On-the-Go Soft Zebra

Black Friday Deal

On-the-Go Soft Zebra

Current sale price is £14.99

(Save £5)

Regular price was £19.99

5 out of 5 stars

9 reviews

Lamaze Freddie the Firefly Table Top Highchair Toy

Freddie the Firefly Table Top Highchair Toy

Current sale price is £13.99

(Save £3)

Regular price was £16.99

5 out of 5 stars

7 reviews

Mamas & Papas Baby Activity Toy - Jangly Lion

Lowest Ever Price

Baby Activity Toy - Jangly Lion

Current sale price is £11.99

(Save £4)

Regular price was £15.99

5 out of 5 stars

3 reviews

Yookidoo Tap N Play Balloon

Black Friday Deal

Tap N Play Balloon

Current sale price is £12.99

(Save £2)

Regular price was £14.99

3 out of 5 stars

1 review

Fisher-Price Butterfly Dreams 3-in-1 Projection Baby Mobile

Black Friday Deal

Butterfly Dreams 3-in-1 Projection Baby Mobile

Current sale price is £23.99

(Save £6)

Regular price was £29.99

4.4 out of 5 stars

102 reviews

Lamaze My Friend Emily Clip & Go

My Friend Emily Clip & Go

Current sale price is £12.99

(Save £1)

Regular price was £13.99

5 out of 5 stars

7 reviews

Lamaze Lovey The Pug Clip & Go

Lovey The Pug Clip & Go

Current sale price is £13.99

(Save £2)

Regular price was £15.99

Mamas & Papas Baby Activity Toy - Bella

Lowest Ever Price

Baby Activity Toy - Bella

Current sale price is £11.99

(Save £4)

Regular price was £15.99

4.8 out of 5 stars

5 reviews

Mamas & Papas Comforter - Bear Red 2025

Lowest Ever Price

Comforter - Bear Red 2025

Current sale price is £11.99

(Save £4)

Regular price was £15.99

Mamas & Papas Baby Activity Toy - Mermaid

Lowest Ever Price

Baby Activity Toy - Mermaid

Current sale price is £11.99

(Save £4)

Regular price was £15.99

5 out of 5 stars

1 review

Lamaze Captain Calamari

Captain Calamari

Current sale price is £11.99

(Save £5)

Regular price was £16.99

5 out of 5 stars

5 reviews

Mamas & Papas Welcome to the World Travel Spiral Baby Toy

Black Friday Deal

Welcome to the World Travel Spiral Baby Toy

Current sale price is £16.99

(Save £5)

Regular price was £21.99

5 out of 5 stars

1 review

Bluey GoGlow Dream 3 in 1 Nightlight Kids Bedside Sleep Trainer With Bluey Torch And Sleep Timer

Black Friday Deal

GoGlow Dream 3 in 1 Nightlight Kids Bedside Sleep Trainer With Bluey Torch And Sleep Timer

Current sale price is £16.99

(Save £3)

Regular price was £19.99

4.7 out of 5 stars

7 reviews

In The Night Garden Igglepiggle Talking Soft Toy

In The Night Garden

Igglepiggle Talking Soft Toy

Current sale price is £13.99

(Save £4)

Regular price was £17.99

5 out of 5 stars

5 reviews

Mamas & Papas Owlbie Sensory Toy

Lowest Ever Price

Owlbie Sensory Toy

Current sale price is £18.99

(Save £6)

Regular price was £24.99

3.8 out of 5 stars

6 reviews

Fisher-Price Flap & Go Toucan Baby Stroller Activity Toy

Flap & Go Toucan Baby Stroller Activity Toy

Current sale price is £16.99

(Save £6)

Regular price was £22.99

4.7 out of 5 stars

45 reviews

Lamaze My Friend Clip & Go - Jasmine

Black Friday Deal

My Friend Clip & Go - Jasmine

Current sale price is £12.99

(Save £3.50)

Regular price was £16.49

5 out of 5 stars

4 reviews

Mamas & Papas Comforter - Grey Bunny

Lowest Ever Price

Comforter - Grey Bunny

Current sale price is £10.99

(Save £3)

Regular price was £13.99

Mamas & Papas Welcome To The World Musical Mobile - Elephant

Black Friday Deal

Welcome To The World Musical Mobile - Elephant

Current sale price is £27.99

(Save £17)

Regular price was £44.99

4.9 out of 5 stars

8 reviews

Mamas & Papas Musical Mobile - Cloud

Musical Mobile - Cloud

£44.99

4 out of 5 stars

4 reviews

Mamas & Papas Musical Mobile - Born to be Wild

Black Friday Deal

Musical Mobile - Born to be Wild

Current sale price is £33.99

(Save £11)

Regular price was £44.99

4.8 out of 5 stars

4 reviews

Mamas & Papas Welcome To The World Elephant Comforter

Lowest Ever Price

Welcome To The World Elephant Comforter

Current sale price is £8.99

(Save £3)

Regular price was £11.99

4.5 out of 5 stars

8 reviews

Desi Doll Moon & Stars Quran Cot Mobile With Remote Control

Moon & Stars Quran Cot Mobile With Remote Control

£34.99

2.5 out of 5 stars

2 reviews

Tiny Love Unicorn Wonderlands Classic Mobile

Lowest Ever Price

Unicorn Wonderlands Classic Mobile

Current sale price is £37.99

(Save £12)

Regular price was £49.99

Tiny Love Take Along Mobile

Lowest Ever Price

Take Along Mobile

Current sale price is £18.99

(Save £6)

Regular price was £24.99

cloud.b Sweet Dreamz On The Go - Owl

Black Friday Deal

Sweet Dreamz On The Go - Owl

Current sale price is £15.99

(Save £2)

Regular price was £17.99

cloud.b Sweet Dreamz On The Go - Cat

Black Friday Deal

Sweet Dreamz On The Go - Cat

Current sale price is £15.99

(Save £2)

Regular price was £17.99

cloud.b Sweet Dreamz On The Go - Dog

Black Friday Deal

Sweet Dreamz On The Go - Dog

Current sale price is £15.99

(Save £2)

Regular price was £17.99

Mamas & Papas Born to be Wild Mini Activity Cube

Lowest Ever Price

Born to be Wild Mini Activity Cube

Current sale price is £9.99

(Save £5)

Regular price was £14.99

Tiny Love Unicorn Wonderlands Sunny Stroll Toy Arch

Lowest Ever Price

Unicorn Wonderlands Sunny Stroll Toy Arch

Current sale price is £20.99

(Save £7)

Regular price was £27.99

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

20% off your first credit order!

What you need to know
Apply for Very Pay to get 20% off your first credit order. Enter WELCOME at the checkout

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.