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Up to 40% off Bank Holiday Deals

Up to 40% off Bank Holiday Deals

Toys, Baby Annabell, Our Generation, Multi

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Dolls & Doll Accessories26

Scooters, Skateboards & Ride On Toys1

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A

Airbrush Plush1

B

Ben & Holly's Little Kingdom3

Black & Decker4

Brainstorm Toys1

C

Construct And Create4

Cookeez Makery2

Crazy Chic Beauty2

Creativity for Kids4

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Disney Doorables1

Disney Moana 27

Disney Princess18

Disney Stitch48

Disney The Lion King2

Dora the Explorer3

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Fisher-Price Little People16

Five Nights at Freddy's6

Football Flick6

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Gabby's Dollhouse14

Grasshopper Games3

Guardians of the Galaxy1

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Heroes of Goo Jit Zu13

Hollywood Rides2

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In The Night Garden7

Iron Man and His Awesome Friends7

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JURASSIC WORLD14

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K-Pop Demon Hunters9

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L.O.L Surprise!21

LEARNING RESOURCES6

LEGO Animal Crossing7

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LEGO Editions10

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LEGO Speed Champions15

LEGO Spiderman2

LEGO Star Wars38

LEGO Super Heroes6

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Liberty House18

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Lord of the Rings1

Lucky Egg Games7

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magic jellykins1

Mamas & Papas23

Marvel Avengers2

Melissa & Doug25

Morphy Richards1

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Nightmare Before Christmas2

O

Our Generation22

P

Paddington Bear4

Power Rangers10

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Shimmer & Sparkle6

Skibidi Toilet3

Sonic the Hedgehog2

Spidey and His Amazing Friends19

Spin Master Games3

Spongebob Squarepants1

Squish-a-longs1

Squishmallows16

Stickle Bricks1

Stranger Things1

Stretch Armstrong1

Studio Creator1

Sylvanian Families11

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Teenage Mutant Ninja Turtles10

The Mandalorian3

The Very Hungry Caterpillar2

Thomas & Friends9

Tottenham Hotspur FC2

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Unicorn Academy3

University Games18

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Waffle the Wonderdog1

Winnie The Pooh4

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5 out of 5 stars

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3 out of 5 stars

Page 1. Results: 1 to 27 (of 27)

Results: 1 - 27 (of 27)

Baby Annabell Interactive Leah 43cm

Interactive Leah 43cm

£59.99

5 out of 5 stars

1 review

Our Generation Activity Tooth Fairy Doll - Twinkle

Bank Holiday Deal

Activity Tooth Fairy Doll - Twinkle

Current sale price is £34.99

(Save £10)

Regular price was £44.99

4.8 out of 5 stars

90 reviews

Baby Annabell Day & Night Doll Changing Table

Bank Holiday Deal

Day & Night Doll Changing Table

Current sale price is £35.99

(Save £14)

Regular price was £49.99

4.8 out of 5 stars

4 reviews

Baby Annabell Active Alexander Doll 43cm

Active Alexander Doll 43cm

£59.99

5 out of 5 stars

2 reviews

Our Generation Our Generation Pet Vet Clinic Playset

Bank Holiday Deal

Our Generation Pet Vet Clinic Playset

Current sale price is £134.99

(Save £15)

Regular price was £149.99

4.8 out of 5 stars

32 reviews

Our Generation Aubrie 46cm Ballerina Doll

Bank Holiday Deal

Aubrie 46cm Ballerina Doll

Current sale price is £27.99

(Save £6)

Regular price was £33.99

4.6 out of 5 stars

18 reviews

Our Generation Bright as the Sun Doll Outfit

Bank Holiday Deal

Bright as the Sun Doll Outfit

Current sale price is £17.99

(Save £4)

Regular price was £21.99

4.9 out of 5 stars

15 reviews

Our Generation Prima Doll

Bank Holiday Deal

Prima Doll

Current sale price is £39.99

(Save £5)

Regular price was £44.99

4.7 out of 5 stars

11 reviews

Our Generation Elara Doll & Lumina

Bank Holiday Deal

Elara Doll & Lumina

Current sale price is £45.99

(Save £9)

Regular price was £54.99

5 out of 5 stars

12 reviews

Our Generation Deluxe Summer Dress Doll Outfit

Bank Holiday Deal

Deluxe Summer Dress Doll Outfit

Current sale price is £17.99

(Save £4)

Regular price was £21.99

5 out of 5 stars

1 review

Our Generation Adirondack Doll Chair Set With Fire Pit & Accessories

Bank Holiday Deal

Adirondack Doll Chair Set With Fire Pit & Accessories

Current sale price is £29.99

(Save £7)

Regular price was £36.99

5 out of 5 stars

22 reviews

Our Generation Lumi & Isabel Dolls

Bank Holiday Deal

Lumi & Isabel Dolls

Current sale price is £46.99

(Save £10)

Regular price was £56.99

4.9 out of 5 stars

12 reviews

Our Generation Hair Stylist Doll with Accessories, Sabrina

Bank Holiday Deal

Hair Stylist Doll with Accessories, Sabrina

Current sale price is £34.99

(Save £10)

Regular price was £44.99

4.8 out of 5 stars

13 reviews

Baby Annabell Lunch Time Doll Feeding Set

Bank Holiday Deal

Lunch Time Doll Feeding Set

Current sale price is £7.99

(Save £3)

Regular price was £10.99

Our Generation Doll With Pink Pleated Skirt - Mei

Bank Holiday Deal

Doll With Pink Pleated Skirt - Mei

Current sale price is £26.99

(Save £7)

Regular price was £33.99

5 out of 5 stars

12 reviews

Our Generation Doll With Metallic Vest And Pup - Estella & Evi

Bank Holiday Deal

Doll With Metallic Vest And Pup - Estella & Evi

Current sale price is £39.99

(Save £9)

Regular price was £48.99

4.9 out of 5 stars

43 reviews

Baby Annabell Sheep All-In-One (43cm)

Bank Holiday Deal

Sheep All-In-One (43cm)

Current sale price is £10.49

(Save £2.50)

Regular price was £12.99

5 out of 5 stars

1 review

Our Generation Addison Doll

Bank Holiday Deal

Addison Doll

Current sale price is £39.99

(Save £5)

Regular price was £44.99

5 out of 5 stars

19 reviews

Our Generation Luna | 46cm Slumber Party Doll

Bank Holiday Deal

Luna | 46cm Slumber Party Doll

Current sale price is £39.99

(Save £5)

Regular price was £44.99

4.7 out of 5 stars

14 reviews

Our Generation Let’s Hang Clip-On Chair - Cat Print

Bank Holiday Deal

Let’s Hang Clip-On Chair - Cat Print

Current sale price is £23.99

(Save £6)

Regular price was £29.99

4.4 out of 5 stars

8 reviews

Our Generation Nadya Doll with Bathing Suit

Bank Holiday Deal

Nadya Doll with Bathing Suit

Current sale price is £26.99

(Save £7)

Regular price was £33.99

4.7 out of 5 stars

11 reviews

Our Generation By My Side Kids Scooter & 46 cm Doll Carrier

Bank Holiday Deal

By My Side Kids Scooter & 46 cm Doll Carrier

Current sale price is £39.99

(Save £10)

Regular price was £49.99

4.7 out of 5 stars

13 reviews

Our Generation Pixie | 46 cm Tooth Fairy Doll

Bank Holiday Deal

Pixie | 46 cm Tooth Fairy Doll

Current sale price is £33.99

(Save £11)

Regular price was £44.99

5 out of 5 stars

10 reviews

Our Generation Ready to Roam Doll Outfit

Ready to Roam Doll Outfit

£18.99

4.2 out of 5 stars

14 reviews

Our Generation Deluxe Boy Doll Dinosaur Print Pyjama Outfit

Bank Holiday Deal

Deluxe Boy Doll Dinosaur Print Pyjama Outfit

Current sale price is £17.99

(Save £4)

Regular price was £21.99

4.9 out of 5 stars

14 reviews

Our Generation Accessory Set | For 46cm Dolls

Bank Holiday Deal

Accessory Set | For 46cm Dolls

Current sale price is £8.99

(Save £2)

Regular price was £10.99

3 out of 5 stars

1 review

Our Generation Llama Lullabies Doll Outfit

Llama Lullabies Doll Outfit

£18.99

4.9 out of 5 stars

15 reviews

Page 1. Results: 1 to 27 (of 27)

Results: 1 - 27 (of 27)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

Up to 30% off your first credit order!

What you need to know
Apply for Very Pay and enter WELCOME at the checkout. 30% off Clothing & Footwear and 20% off all other departments.

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes all console games, iPad Air M4, Samsung S26 range, PlayStation 5 consoles, Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.