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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Up to 40% off Bank Holiday Deals

Up to 40% off Bank Holiday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Toys, Cocomelon, Hoy, Kinderkraft, Pop!

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Scooters, Skateboards & Ride On Toys14

Kids Helmets & Accessories2

Play Figures & Collectibles39

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adidas Originals1

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Ben & Holly's Little Kingdom7

Black & Decker3

Brainstorm Toys8

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Captain America1

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Disney Descendants5

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Disney Stitch39

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Fisher-Price Toy Story1

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FurReal Friends5

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Gabby's Dollhouse19

Gabby's Dollhouse1

Grasshopper Games2

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Heroes of Goo Jit Zu23

Hollywood Rides3

How to Train Your Dragon10

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In The Night Garden8

Iron Man and His Awesome Friends2

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Julia Donaldson3

JURASSIC WORLD21

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K-Pop Demon Hunters42

Kid Made Modern2

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L.O.L Surprise!30

LEARNING RESOURCES20

LEGO Animal Crossing5

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LEGO DC Super Heroes1

LEGO Disney Princess15

LEGO Editions15

LEGO Gabby's Dollhouse4

LEGO Harry Potter23

LEGO Jurassic World8

LEGO Marvel Super Heroes5

LEGO Minecraft25

LEGO One Piece9

LEGO Speed Champions22

LEGO Spiderman3

LEGO Star Wars49

LEGO Super Heroes10

LEGO Super Mario8

LEGO Wednesday3

Liberty House34

Little Big Friends2

Little Live Pets14

Lord of the Rings1

Lucky Egg Games2

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Mamas & Papas48

Manchester City1

Marvel Avengers1

Masters Of The Universe13

Melissa & Doug47

micro scooter12

Morphy Richards1

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Nightmare Before Christmas3

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Our Generation7

P

Paddington Bear1

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Relatable Games2

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Shimmer & Sparkle11

Skibidi Toilet1

Sonic the Hedgehog11

Sophie La Giraffe1

Space Invaders2

Spidey and His Amazing Friends21

Spin Master Games2

Spongebob Squarepants3

Squeeze Ball Creator1

Squishmallows20

Steal A Brainrot2

Stranger Things5

Stretch Armstrong1

Studio Creator4

Sylvanian Families19

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Teenage Mutant Ninja Turtles15

The Mandalorian3

The Very Hungry Caterpillar1

Thomas & Friends13

Treasure Charms1

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Unicorn Academy9

University Games35

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W

Waffle the Wonderdog1

Winnie The Pooh9

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Z

Five Nights At Freddys4

K Pop Demon Hunters3

5 out of 5 stars

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1 out of 5 stars

Collectors Items14

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Kinderkraft Spinstep 2 Plus Tricycle - Beige

Spinstep 2 Plus Tricycle - Beige

Current sale price is £89

Regular price was £99

(Save £10)

4.7 out of 5 stars

3 reviews

Kinderkraft Rapid 2 Balance Bike - Pink

Bank Holiday Deal

Rapid 2 Balance Bike - Pink

Current sale price is £47.99

Regular price was £54.99

(Save £7)

5 out of 5 stars

2 reviews

Kinderkraft 2WAY Next - Blue Sky

Bank Holiday Deal

2WAY Next - Blue Sky

Current sale price is £29.99

Regular price was £34.99

(Save £5)

3.3 out of 5 stars

3 reviews

Kinderkraft Aston 2 Plus Tricycle - Rose Pink

Aston 2 Plus Tricycle - Rose Pink

Current sale price is £67

Regular price was £75

(Save £8)

3 out of 5 stars

2 reviews

Kinderkraft Aston 2 Plus Tricycle - Malachite Grey

Aston 2 Plus Tricycle - Malachite Grey

Current sale price is £67

Regular price was £75

(Save £8)

5 out of 5 stars

1 review

Kinderkraft Rapid 2 Balance Bike - Blue

Bank Holiday Deal

Rapid 2 Balance Bike - Blue

Current sale price is £47.99

Regular price was £54.99

(Save £7)

4 out of 5 stars

1 review

Kinderkraft Cutie Balance Bike - Light Blue

Bank Holiday Deal

Cutie Balance Bike - Light Blue

Current sale price is £26.99

Regular price was £29.99

(Save £3)

5 out of 5 stars

1 review

Cocomelon 10" Balance Bike

Bank Holiday Deal

10" Balance Bike

Current sale price is £19.99

Regular price was £39.99

(Save £20)

4.4 out of 5 stars

5 reviews

Kinderkraft Freeway 2 Tricycle - Beige

Freeway 2 Tricycle - Beige

Current sale price is £60

Regular price was £65

(Save £5)

Kinderkraft Freeway 2 Tricycle - Pink

Freeway 2 Tricycle - Pink

Current sale price is £60

Regular price was £65

(Save £5)

Kinderkraft Aston 2 Plus Tricycle - Mystic Green

Aston 2 Plus Tricycle - Mystic Green

Current sale price is £67

Regular price was £75

(Save £8)

5 out of 5 stars

2 reviews

Kinderkraft FREEWAY 2 trike - Grey

FREEWAY 2 trike - Grey

£65

Pop! POP Star Wars: M & G- POP 2 grogu

POP Star Wars: M & G- POP 2 grogu

Current sale price is £9.99

Regular price was £12.99

(Save £3)

Kinderkraft Aston 2 Plus Tricycle - Navy

Aston 2 Plus Tricycle - Navy

Current sale price is £67

Regular price was £75

(Save £8)

1 out of 5 stars

1 review

Kinderkraft Stunt Scooter Solis Pink

Stunt Scooter Solis Pink

£39.99

Pop! POP Football: England- Bukayo Saka

Bank Holiday Deal

POP Football: England- Bukayo Saka

Current sale price is £9.99

Regular price was £12.99

(Save £3)

Pop! POP Football: England- Phil Foden

Bank Holiday Deal

POP Football: England- Phil Foden

Current sale price is £7.99

Regular price was £12.99

(Save £5)

Pop! Movies: Wicked - Elphaba #1696

Bank Holiday Deal

Movies: Wicked - Elphaba #1696

Current sale price is £6.99

Regular price was £12.99

(Save £6)

4 out of 5 stars

4 reviews

Kinderkraft Balance bike 2 Way Next - Candy Mint

Bank Holiday Deal

Balance bike 2 Way Next - Candy Mint

Current sale price is £30.99

Regular price was £34.99

(Save £4)

5 out of 5 stars

1 review

Pop! Funko Bitty Pop! Disney Chase Board Game

Bank Holiday Deal

Funko Bitty Pop! Disney Chase Board Game

Current sale price is £13.99

Regular price was £17.99

(Save £4)

4.3 out of 5 stars

4 reviews

Pop! POP Football: England- Cole Palmer

Bank Holiday Deal

POP Football: England- Cole Palmer

Current sale price is £6.99

Regular price was £12.99

(Save £6)

Kinderkraft Cutie Balance Bike Pink

Cutie Balance Bike Pink

£29.99

5 out of 5 stars

1 review

Pop! POP Football: England- John Stones

Bank Holiday Deal

POP Football: England- John Stones

Current sale price is £10.99

Regular price was £12.99

(Save £2)

Pop! Town: Wicked - Elphaba with Emerald City #44

Bank Holiday Deal

Town: Wicked - Elphaba with Emerald City #44

Current sale price is £18.99

Regular price was £34.99

(Save £16)

Pop! Disney Moana 2 - Matangi #1548

Bank Holiday Deal

Disney Moana 2 - Matangi #1548

Current sale price is £7.99

Regular price was £12.99

(Save £5)

Pop! POP Disney: TS5 - Bullseye

POP Disney: TS5 - Bullseye

£12.99

5 out of 5 stars

1 review

Kinderkraft Cozyplay Playmat - Grey

Cozyplay Playmat - Grey

Current sale price is £32

Regular price was £35

(Save £3)

Pop! POP Rocks: Pop Star 1 - Sabrina Carpenter

POP Rocks: Pop Star 1 - Sabrina Carpenter

£12.99

Pop! POP Disney: TS5 - Lily Pad

POP Disney: TS5 - Lily Pad

£12.99

Pop! POP Disney: TS5 - Woody

POP Disney: TS5 - Woody

£12.99

5 out of 5 stars

1 review

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.