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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals with our Price Promise

Shop Black Friday Deals with our Price Promise

Free delivery

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Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

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Building Blocks3

Preschool Play Figures & Vehicles8

Activity & Sensory Toys5

Construction Toys3

Educational Learning1

Role Play Toys30

Play Figures & Collectibles21

Cars & Vehicles1

Dolls & Doll Accessories3

Jigsaws & Puzzles11

Play Houses & Tents11

Garden Toys & Games1

Slides & See Saws4

Activity Centres1

Sand & Water Play2

Kids Fancy Dress Costumes2

Scooters, Skateboards & Ride On Toys3

Kids Helmets & Accessories2

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A

B

Baby Born Real6

Baby Clementoni1

Ben & Holly's Little Kingdom7

Black & Decker2

Brainstorm Toys9

C

Cat in the Hat1

Caylus Vs Foltyn1

Construct And Create3

Creativity for Kids4

D

DC Super Hero Girls1

Disney Descendants5

Disney Doorables2

Disney Frozen29

Disney Moana 23

Disney Princess49

Disney Princess Palace Pets1

Disney Stitch36

E

Exploding Kittens1

F

Fashion Angels7

Fast & Furious1

Fisher-Price Little People24

Five Nights at Freddy's12

Football Flick26

FurReal Friends9

G

Gabby's Dollhouse21

Gabby's Dollhouse1

Guess How Much I Love You1

H

Heroes of Goo Jit Zu16

Hollywood Rides3

How to Train Your Dragon8

I

In The Night Garden7

Iron Man and His Awesome Friends1

J

Julia Donaldson2

JURASSIC WORLD15

K

K-Pop Demon Hunters60

Kid Made Modern2

L

L.O.L Surprise!27

LEARNING RESOURCES21

LEGO Animal Crossing4

LEGO Architecture7

LEGO Botanical23

LEGO DC Super Heroes1

LEGO Disney Princess9

LEGO Editions13

LEGO Gabby's Dollhouse2

LEGO Harry Potter25

LEGO Jurassic World7

LEGO Marvel Super Heroes2

LEGO Minecraft23

LEGO One Piece6

LEGO Speed Champions25

LEGO Spiderman2

LEGO Star Wars48

LEGO Super Heroes12

LEGO Super Mario6

LEGO Wednesday2

Liberty House26

Little Big Friends4

Little Live Pets8

Lord of the Rings1

Lucky Egg Games5

M

Mamas & Papas61

Manchester City1

Marvel Avengers6

Masters Of The Universe14

Melissa & Doug52

Mickey Mouse Clubhouse1

Micro Scooter12

Mr Potato Head2

N

Nightmare Before Christmas3

O

Our Generation1

P

Paddington Bear4

R

Relatable Games2

S

Shimmer & Sparkle15

Sonic the Hedgehog7

Sophie La Giraffe1

Space Invaders2

Spidey and His Amazing Friends13

Spin Master Games2

Spongebob Squarepants2

Squeeze Ball Creator1

Squishmallows22

Steal A Brainrot2

Stranger Things11

Stretch Armstrong2

Studio Creator3

Sylvanian Families15

T

Teenage Mutant Ninja Turtles12

The Mandalorian3

The Very Hungry Caterpillar2

Thomas & Friends9

Treasure Charms1

Tutti Bambini13

U

Unicorn Academy3

University Games32

V

W

Waffle the Wonderdog1

Winnie The Pooh10

X

Y

Z

Disney Princess1

£100 - £25010

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Collectors Items2

All Black Friday Deals8

Page 1. Results: 1 to 30 (of 114)

Results: 1 - 30 (of 114)

Number of results per page

30products per page

96products per page

Melissa & Doug Ms. Rachel Wooden Learning Blocks + Activity Cards

Ms. Rachel Wooden Learning Blocks + Activity Cards

Current sale price is £15.99

Regular price was £19.99

(Save £4)

5 out of 5 stars

7 reviews

WWE 40+ Sounds Money In The Bank Ring Playset

40+ Sounds Money In The Bank Ring Playset

Current sale price is £29.49

Regular price was £44.99

(Save £15.50)

5 out of 5 stars

2 reviews

Melissa & Doug Go Tots Barnyard Tumble

Black Friday Price Promise >

Go Tots Barnyard Tumble

Current sale price is £14.99

Regular price was £29.99

(Save £15)

4.5 out of 5 stars

2 reviews

Melissa & Doug Super Smile Dentist Play Set

Super Smile Dentist Play Set

Current sale price is £18.99

Regular price was £24.99

(Save £6)

4.8 out of 5 stars

6 reviews

Smoby Smarty Market

Smarty Market

Current sale price is £58.99

Regular price was £79.99

(Save £21)

Melissa & Doug Blockables Safari Play Set

Blockables Safari Play Set

Current sale price is £15

Regular price was £19.99

(Save £4.99)

Melissa & Doug Boo-Boos & Bandages Reusable Play Set

Boo-Boos & Bandages Reusable Play Set

Current sale price is £10.99

Regular price was £12.99

(Save £2)

5 out of 5 stars

3 reviews

Smoby Electronic Doorbell Life Friends Playhouse Playhouse

Electronic Doorbell Life Friends Playhouse Playhouse

Current sale price is £299.99

Regular price was £419.99

(Save £120)

4.9 out of 5 stars

8 reviews

Melissa & Doug Lock and Latch Board

Black Friday Price Promise >

Lock and Latch Board

Current sale price is £11.49

Regular price was £22.99

(Save £11.50)

Melissa & Doug Farm Animals Sound Puzzle

Farm Animals Sound Puzzle

Current sale price is £12.99

Regular price was £24.99

(Save £12)

3.1 out of 5 stars

21 reviews

Smoby Disney Princess Portable Beauty Vanity Playset

Disney Princess Portable Beauty Vanity Playset

£39.99

1.2 out of 5 stars

5 reviews

Melissa & Doug Blockables Farm

Blockables Farm

Current sale price is £19.99

Regular price was £29.99

(Save £10)

Melissa & Doug Ice Cream Counter

Ice Cream Counter

Current sale price is £34.99

Regular price was £39.99

(Save £5)

4.9 out of 5 stars

15 reviews

Smoby My Beauty Centre 3-in-1 Playset

My Beauty Centre 3-in-1 Playset

Current sale price is £90.99

Regular price was £129.99

(Save £39)

5 out of 5 stars

1 review

WWE Ultimate Edition Jacob Fatu Action Figure

Ultimate Edition Jacob Fatu Action Figure

Current sale price is £20.99

Regular price was £34.99

(Save £14)

5 out of 5 stars

2 reviews

Melissa & Doug Examine & Treat Pet Vet Play Set

Examine & Treat Pet Vet Play Set

£24.99

5 out of 5 stars

4 reviews

WWE Ultimate Edition "Stone Cold" Steve Austin Action Figure

Ultimate Edition "Stone Cold" Steve Austin Action Figure

Current sale price is £20.99

Regular price was £34.99

(Save £14)

WWE Elite Collection Top Picks "The American Nightmare" Cody Rhodes™ Action Figure

Black Friday Price Promise >

Elite Collection Top Picks "The American Nightmare" Cody Rhodes™ Action Figure

Current sale price is £15.99

Regular price was £27.99

(Save £12)

Smoby Winnie The Pooh 3-In-1 Baby Walker With Plush

Winnie The Pooh 3-In-1 Baby Walker With Plush

£59.99

Melissa & Doug Food Groups Playset

Food Groups Playset

Current sale price is £17.99

Regular price was £19.99

(Save £2)

4.7 out of 5 stars

35 reviews

Smoby Maxi-Cosi Doll Pushchair + Pram Beige (3 in 1)

Maxi-Cosi Doll Pushchair + Pram Beige (3 in 1)

£59.99

2.3 out of 5 stars

3 reviews

Melissa & Doug Doctors Kit Play Set

Doctors Kit Play Set

£24.99

4.8 out of 5 stars

4 reviews

WWE Lucha Low Rider Vehicle with Rey Mysterio Main Event Action Figure

Lucha Low Rider Vehicle with Rey Mysterio Main Event Action Figure

£33.99

4.9 out of 5 stars

48 reviews

WWE Superstar Wrestling Ring Playset with Labels for Main Event & RAW, Spring-Loaded with Elastic Ring Ropes

Superstar Wrestling Ring Playset with Labels for Main Event & RAW, Spring-Loaded with Elastic Ring Ropes

Current sale price is £17.99

Regular price was £23.99

(Save £6)

5 out of 5 stars

3 reviews

WWE Ultimate Edition Jake "The Snake" Roberts Action Figure

Ultimate Edition Jake "The Snake" Roberts Action Figure

£25.99

Melissa & Doug Primary Lacing Beads

Primary Lacing Beads

£9.99

4.7 out of 5 stars

3 reviews

Melissa & Doug Ms. Rachel Sound Puzzle – 6-Piece Wooden Puzzle with Light-Activated Sounds

Ms. Rachel Sound Puzzle – 6-Piece Wooden Puzzle with Light-Activated Sounds

£15

3.3 out of 5 stars

9 reviews

Smoby Play Life Nature Playhouse with Kitchen

Play Life Nature Playhouse with Kitchen

£154.99

4.5 out of 5 stars

22 reviews

Melissa & Doug Wooden Shape Sorting Grocery Cart

Black Friday Price Promise >

Wooden Shape Sorting Grocery Cart

Current sale price is £34.99

Regular price was £59.99

(Save £25)

5 out of 5 stars

3 reviews

WWE Elite Collection: WrestleMania Seth Rollins Action Figure Set

Black Friday Price Promise >

Elite Collection: WrestleMania Seth Rollins Action Figure Set

Current sale price is £16.99

Regular price was £20

(Save £3.01)

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Results: 1 - 30 (of 114)

Number of results per page

30products per page

96products per page

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

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You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.