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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Toys, 3-4 Years, Boy, Multi

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Construction Toys27

Kids Craft Kits33

Educational Learning18

Dough & Modelling, Slime & Sand11

Painting, Drawing & Colouring5

Interactive Toys26

Beauty & Fashion Craft Sets3

Preschool Play Figures & Vehicles127

Activity & Sensory Toys143

Building Blocks8

Electronic Learning Toys124

Cars & Vehicles92

Role Play Toys60

Teddy Bears & Soft Toys74

Play Figures & Collectibles136

Dolls & Doll Accessories5

Garden Toys & Games16

Play Houses & Tents22

Slides & See Saws12

Swings & Swing Sets8

Football & Sports Toys15

Activity Centres7

Sand & Water Play7

Nerf & Blasters1

Bouncy Castles & Inflatables1

Scooters, Skateboards & Ride On Toys68

Kids Helmets & Accessories4

Jigsaws & Puzzles17

A

B

Baby Clementoni1

Ben & Holly's Little Kingdom3

Black & Decker1

C

Cat in the Hat1

Creativity for Kids2

D

Disney Princess2

Disney Stitch10

E

F

Fisher-Price Little People17

Five Nights at Freddy's1

Football Flick5

G

Gabby's Dollhouse6

H

Heroes of Goo Jit Zu3

How to Train Your Dragon1

I

In The Night Garden6

Iron Man and His Awesome Friends1

J

JURASSIC WORLD2

K

Kid Made Modern2

L

LEARNING RESOURCES15

LEGO Star Wars2

M

Melissa & Doug28

Mr Potato Head1

N

Nightmare Before Christmas1

O

P

Paddington Bear2

R

S

Sonic the Hedgehog1

Spidey and His Amazing Friends14

Spongebob Squarepants1

Squeeze Ball Creator1

Stranger Things1

T

Teenage Mutant Ninja Turtles7

The Mandalorian2

The Very Hungry Caterpillar1

Thomas & Friends7

U

University Games1

V

W

Winnie The Pooh2

X

Z

Buzz Lightyear1

Disney Princess6

Five Nights At Freddys1

Gabby's Dolls House8

How To Train Your Dragon1

In The Night Garden7

Jurassic World6

K Pop Demon Hunters3

Lilo & Stitch19

Paddington Bear3

Sonic The Hedgehog3

Spongebob Squarepants1

Stranger Things3

Super Mario Bros26

Teenage Mutant Ninja Turtles6

Thomas & Friends9

Winnie the Pooh7

£100 - £25056

£250 - £50012

£750 - £10001

£1000 and more1

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Playground Craze6

Collectors Items31

All Black Friday Deals246

Page 1. Results: 1 to 30 (of 923)

Results: 1 - 30 (of 923)

Number of results per page

30products per page

96products per page

LEGO Disney Disney and Pixar’s Toy Story Celebration Train & RC Car 43264

Extra 10% off: code EXTRA

Disney and Pixar’s Toy Story Celebration Train & RC Car 43264

Current sale price is £25.99

Regular price was £34.99

(Save £9)

4.9 out of 5 stars

27 reviews

XOOTZ 360° Spin Electric Bumper Car Ride-On

360° Spin Electric Bumper Car Ride-On

Current sale price is £89.99

Regular price was £129

(Save £39.01)

4.7 out of 5 stars

15 reviews

Little Tikes First Fridge

Black Friday Price Promise >

First Fridge

Current sale price is £39.99

Regular price was £56.99

(Save £17)

4.3 out of 5 stars

52 reviews

VTech Karaoke Light Party

Karaoke Light Party

£59.99

4.2 out of 5 stars

5 reviews

Aqua Dragons Deluxe Deep Sea Habitat

Deluxe Deep Sea Habitat

£22.99

3.8 out of 5 stars

12 reviews

VTech Bluey Light-Up Sound Road Trip Toot-Toot Drivers Playset Track Set

Bluey Light-Up Sound Road Trip Toot-Toot Drivers Playset Track Set

Current sale price is £29.99

Regular price was £34.99

(Save £5)

4.6 out of 5 stars

7 reviews

LEGO Duplo Disney Mickey Mouse Clubhouse with Minnie & Pluto 10465

Extra 10% off: code EXTRA

Disney Mickey Mouse Clubhouse with Minnie & Pluto 10465

Current sale price is £32

Regular price was £44.99

(Save £12.99)

4.9 out of 5 stars

8 reviews

LEGO Duplo Disney Mickey & Minnie Birthday Train 10941

Extra 10% off: code EXTRA

Disney Mickey & Minnie Birthday Train 10941

Current sale price is £19.99

Regular price was £29.99

(Save £10)

4.9 out of 5 stars

18 reviews

Fisher-Price Little People Little People Forest Friends Carry Case Toddler Playset with Figures, 9 Pieces

Black Friday Price Promise >

Fisher-Price Little People

Little People Forest Friends Carry Case Toddler Playset with Figures, 9 Pieces

Current sale price is £13.99

Regular price was £16.99

(Save £3)

4.7 out of 5 stars

55 reviews

VTech Toot-Toot Drivers Light-Up Criss-Cross Raceway Playset

Toot-Toot Drivers Light-Up Criss-Cross Raceway Playset

Current sale price is £23.99

Regular price was £29.99

(Save £6)

3.6 out of 5 stars

9 reviews

LEGO Duplo Number Train - Learn To Count Toy 10954

Extra 10% off: code EXTRA

Number Train - Learn To Count Toy 10954

Current sale price is £12.99

Regular price was £17.99

(Save £5)

4.9 out of 5 stars

27 reviews

LeapFrog Talking Scanner Count Along Basket & Scanner Role Play Toy

Talking Scanner Count Along Basket & Scanner Role Play Toy

£25

4.7 out of 5 stars

15 reviews

Tonies Toniebox 2 Cloud Pink Starter Set with Creative Tonie

Toniebox 2 Cloud Pink Starter Set with Creative Tonie

Current sale price is £87.99

Regular price was £109.99

(Save £22)

5 out of 5 stars

3 reviews

Melissa & Doug Ms. Rachel Wooden Learning Blocks + Activity Cards

Ms. Rachel Wooden Learning Blocks + Activity Cards

Current sale price is £16.99

Regular price was £19.99

(Save £3)

5 out of 5 stars

8 reviews

Little Tikes Story Dream Machine™ Projector with Fairy Tale Story Collection

Story Dream Machine™ Projector with Fairy Tale Story Collection

Current sale price is £39.99

Regular price was £49.99

(Save £10)

4.8 out of 5 stars

28 reviews

Squeeze Ball Creator Toy Story 5 Make-Your-Own Squishball Maker Craft Kit

Squeeze Ball Creator

Toy Story 5 Make-Your-Own Squishball Maker Craft Kit

Current sale price is £11.99

Regular price was £24.99

(Save £13)

LeapFrog 360-Degree Letter-Go-Round Activity Toy

360-Degree Letter-Go-Round Activity Toy

Current sale price is £39.99

Regular price was £54.99

(Save £15)

4.5 out of 5 stars

13 reviews

VTech Baby Discovery Play Centre

Discovery Play Centre

Current sale price is £35.99

Regular price was £41.69

(Save £5.70)

4.2 out of 5 stars

5 reviews

Melissa & Doug Super Smile Dentist Play Set

Super Smile Dentist Play Set

Current sale price is £18.99

Regular price was £24.99

(Save £6)

4.8 out of 5 stars

6 reviews

Carrera Marvel Spidey Battery-Operated Slot Car Racing Set

Marvel Spidey Battery-Operated Slot Car Racing Set

Current sale price is £20

Regular price was £23.30

(Save £3.30)

4.3 out of 5 stars

6 reviews

VTech Toot-Toot Drivers: Bluey Sound & SmartPoint Ice Cream Adventure Playset

Toot-Toot Drivers: Bluey Sound & SmartPoint Ice Cream Adventure Playset

Current sale price is £27.99

Regular price was £34.99

(Save £7)

LEGO City F1 Williams Racing & Haas F1 Race Cars 60464

Extra 10% off: code EXTRA

F1 Williams Racing & Haas F1 Race Cars 60464

Current sale price is £12.99

Regular price was £17.99

(Save £5)

4.3 out of 5 stars

21 reviews

LEGO Bluey’s Beach & Family Car Trip 11202

Bluey’s Beach & Family Car Trip 11202

Current sale price is £18.99

Regular price was £24.99

(Save £6)

4.7 out of 5 stars

19 reviews

Mega Bloks Portable Build And Learn Table Building Set - Pink

Portable Build And Learn Table Building Set - Pink

Current sale price is £22.99

Regular price was £24.99

(Save £2)

4.7 out of 5 stars

13 reviews

Kinetic Sand Soft Serve Station

Soft Serve Station

Current sale price is £11.99

Regular price was £14.99

(Save £3)

4.8 out of 5 stars

37 reviews

Hy-Pro Air-Jet Tabletop Air Hockey Game

Air-Jet Tabletop Air Hockey Game

Current sale price is £12.99

Regular price was £14.99

(Save £2)

Bitzee Interactive Digital Pet - Jurassic World

Extra 10% off: code EXTRA

Interactive Digital Pet - Jurassic World

Current sale price is £14.99

Regular price was £28.99

(Save £14)

4.4 out of 5 stars

24 reviews

LeapFrog Scan & Learn Checkout

Scan & Learn Checkout

Current sale price is £27.99

Regular price was £34.99

(Save £7)

5 out of 5 stars

1 review

Fisher-Price Light-Up Musical DJ Bouncin Star Activity Toy

Light-Up Musical DJ Bouncin Star Activity Toy

Current sale price is £27.99

Regular price was £46.99

(Save £19)

4.8 out of 5 stars

44 reviews

Disney Baby Battery-Powered Storytime Projector Plus 2.0

Baby Battery-Powered Storytime Projector Plus 2.0

Current sale price is £29.99

Regular price was £39.99

(Save £10)

5 out of 5 stars

1 review

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

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You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
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If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

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Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

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Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.