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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Toys, Customer Rating 4, Unisex, £20-£30

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Role Play Toys3

Cars & Vehicles5

Play Figures & Collectibles5

Dolls & Doll Accessories9

Teddy Bears & Soft Toys1

Jigsaws & Puzzles1

Activity & Sensory Toys13

Preschool Play Figures & Vehicles12

Electronic Learning Toys7

Building Blocks1

Kids Craft Kits2

Interactive Toys5

Construction Toys4

Painting, Drawing & Colouring1

Dough & Modelling, Slime & Sand1

Educational Learning2

Play Houses & Tents3

Garden Toys & Games3

Slides & See Saws1

Sand & Water Play1

Nerf & Blasters1

Swings & Swing Sets1

Football & Sports Toys2

Scooters, Skateboards & Ride On Toys7

Fancy Dress Accessories1

Kids Fancy Dress Costumes3

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Fisher-Price Little People3

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Gabby's Dollhouse1

H

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K-Pop Demon Hunters3

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LEARNING RESOURCES3

LEGO Minecraft1

M

P

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Spidey and His Amazing Friends3

Studio Creator1

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Gabby's Dolls House1

K Pop Demon Hunters4

Sonic The Hedgehog1

Super Mario Bros2

Winnie the Pooh1

£100 - £25047

£250 - £50012

£750 - £10002

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Collectors Items3

Playground Craze4

All Black Friday Deals37

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VTech Bluey Light-Up Sound Road Trip Toot-Toot Drivers Playset Track Set

Bluey Light-Up Sound Road Trip Toot-Toot Drivers Playset Track Set

Current sale price is £29.99

Regular price was £34.99

(Save £5)

4.6 out of 5 stars

7 reviews

LeapFrog Talking Scanner Count Along Basket & Scanner Role Play Toy

Talking Scanner Count Along Basket & Scanner Role Play Toy

£25

4.7 out of 5 stars

15 reviews

Fisher-Price Laugh & Learn Smart Stages Chair - Pink

Laugh & Learn Smart Stages Chair - Pink

Current sale price is £26.99

Regular price was £49.99

(Save £23)

4.6 out of 5 stars

9 reviews

Cool Maker K-Pop Demon Hunters Glow-In-The-Dark Bracelet Maker Playset

K-Pop Demon Hunters Glow-In-The-Dark Bracelet Maker Playset

Current sale price is £23.99

Regular price was £24.99

4.7 out of 5 stars

21 reviews

XOOTZ Mercedes-Benz Fire Truck Foot to Floor Ride On - Red

Extra 10% off: code EXTRA

Mercedes-Benz Fire Truck Foot to Floor Ride On - Red

Current sale price is £24.99

Regular price was £34.99

(Save £10)

4.6 out of 5 stars

5 reviews

Hot Wheels Colour-Changing City Mega Car Wash Playset

Black Friday Price Promise >

Colour-Changing City Mega Car Wash Playset

Current sale price is £22.49

Regular price was £24.99

(Save £2.50)

4.6 out of 5 stars

53 reviews

Studio Creator Creator Video Walkie-Talkies

Creator Video Walkie-Talkies

Current sale price is £24.99

Regular price was £29.99

(Save £5)

4 out of 5 stars

1 review

IDEAL Bingo Electronic Game - Host Your Very Own Bingo Night

Bingo Electronic Game - Host Your Very Own Bingo Night

Current sale price is £20

Regular price was £24.99

(Save £4.99)

4 out of 5 stars

3 reviews

LEGO Duplo Peppa Pig Funfair Toy with Figures 10453

Extra 10% off: code EXTRA

Peppa Pig Funfair Toy with Figures 10453

Current sale price is £29.99

Regular price was £44.99

(Save £15)

4.9 out of 5 stars

31 reviews

Smart Sketcher GO!

Sketcher GO!

Current sale price is £24.99

Regular price was £34.99

(Save £10)

4.8 out of 5 stars

4 reviews

Carrera Marvel Spidey Battery-Operated Slot Car Racing Set

Marvel Spidey Battery-Operated Slot Car Racing Set

Current sale price is £20

Regular price was £23.30

(Save £3.30)

4.3 out of 5 stars

6 reviews

K-Pop Demon Hunters Press-To-Sing Zoey Singing Doll

K-Pop Demon Hunters

Press-To-Sing Zoey Singing Doll

Current sale price is £29.99

Regular price was £34.99

(Save £5)

4.8 out of 5 stars

26 reviews

Fisher-Price Light-Up Breathing Motion Otter Plush Toy

Light-Up Breathing Motion Otter Plush Toy

£24.99

4.3 out of 5 stars

99 reviews

Fisher-Price Little People Disney Mickey & Minnie Musical Push-Along Train Toy

Black Friday Price Promise >

Fisher-Price Little People

Disney Mickey & Minnie Musical Push-Along Train Toy

Current sale price is £21.99

Regular price was £24.99

(Save £3)

4.8 out of 5 stars

21 reviews

The Science Museum Plasma Ball 6"

The Science Museum Plasma Ball 6"

£29.99

4 out of 5 stars

1 review

K-Pop Demon Hunters Spirit Blades Zoey Fashion Doll

K-Pop Demon Hunters

Spirit Blades Zoey Fashion Doll

Current sale price is £24.99

Regular price was £29.99

(Save £5)

4.9 out of 5 stars

25 reviews

LEGO Classic Creative Dinosaurs Building Toy 11041

Extra 10% off: code EXTRA

Creative Dinosaurs Building Toy 11041

Current sale price is £21.99

Regular price was £29.99

(Save £8)

4.9 out of 5 stars

16 reviews

LEGO Minecraft Woodland Mansion Fighting Ring 21272

Extra 10% off: code EXTRA

Woodland Mansion Fighting Ring 21272

Current sale price is £25.99

Regular price was £44.99

(Save £19)

4.9 out of 5 stars

35 reviews

Ms Rachel Sound Learning Farm Playset

Black Friday Price Promise >

Sound Learning Farm Playset

Current sale price is £24.99

Regular price was £39.99

(Save £15)

4.9 out of 5 stars

23 reviews

Hot Wheels Mario Kart Reconfigurable Racing Circuit Lite Track Set

Black Friday Price Promise >

Mario Kart Reconfigurable Racing Circuit Lite Track Set

Current sale price is £24.99

Regular price was £39.99

(Save £15)

4 out of 5 stars

44 reviews

Minnie Mouse Stow N Go Minnie Mansion Playset

Stow N Go Minnie Mansion Playset

Current sale price is £26.99

Regular price was £29.99

(Save £3)

4.8 out of 5 stars

16 reviews

Super Mario Hatch-And-Reveal Interactive Hatchin' Yoshi Figure

Black Friday Price Promise >

Hatch-And-Reveal Interactive Hatchin' Yoshi Figure

Current sale price is £29.99

Regular price was £59.99

(Save £30)

4.9 out of 5 stars

21 reviews

Bluey 2.9m Slot Car Racing Set Race Track Set

Extra 10% off: code EXTRA

2.9m Slot Car Racing Set Race Track Set

Current sale price is £20

Regular price was £29.99

(Save £9.99)

4 out of 5 stars

4 reviews

Tomy Pic and Pop

Black Friday Price Promise >

Pic and Pop

Current sale price is £21.99

Regular price was £24.99

(Save £3)

4.1 out of 5 stars

37 reviews

LeapFrog Shape-Recognising Shapes & Sharing Picnic Basket Toy Set

Shape-Recognising Shapes & Sharing Picnic Basket Toy Set

Current sale price is £20.99

Regular price was £24.99

(Save £4)

4.9 out of 5 stars

42 reviews

Mamas & Papas Sit & Play - Welcome to the World Pink

Black Friday Price Promise >

Sit & Play - Welcome to the World Pink

Current sale price is £30

Regular price was £40

(Save £10)

4.3 out of 5 stars

21 reviews

Liberty House Kids Princess Play Tent

Kids Princess Play Tent

£24.99

4.2 out of 5 stars

5 reviews

Hy-Pro Slam Time Home Basketball Set

Black Friday Price Promise >

Slam Time Home Basketball Set

Current sale price is £29.99

Regular price was £44.99

(Save £15)

4.8 out of 5 stars

9 reviews

Crunchlabs By Mark Rober Elephant Toothpaste Blast Science Kit

By Mark Rober Elephant Toothpaste Blast Science Kit

£24.99

4.2 out of 5 stars

19 reviews

VTech Pop & Drop Digger

Pop & Drop Digger

£25

4.7 out of 5 stars

24 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

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Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.