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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

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Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Baby Clementoni1

Ben & Holly's Little Kingdom3

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Cat in the Hat1

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Disney Descendants5

Disney Doorables1

Disney Frozen17

Disney Moana 23

Disney Princess30

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Disney Stitch31

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Exploding Kittens1

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Fashion Angels2

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Gabby's Dollhouse11

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Heroes of Goo Jit Zu1

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In The Night Garden6

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K-Pop Demon Hunters25

Kid Made Modern2

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L.O.L Surprise!20

LEARNING RESOURCES14

LEGO Animal Crossing2

LEGO Architecture1

LEGO Botanical5

LEGO Harry Potter1

LEGO Speed Champions4

LEGO Star Wars10

LEGO Super Heroes1

LEGO Super Mario1

Little Live Pets3

Lucky Egg Games1

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Mamas & Papas17

Marvel Avengers1

Melissa & Doug31

Micro Scooter12

Mr Potato Head1

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Nightmare Before Christmas1

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Paddington Bear3

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Shimmer & Sparkle10

Sonic the Hedgehog1

Sophie La Giraffe1

Spidey and His Amazing Friends9

Spin Master Games1

Spongebob Squarepants2

Squeeze Ball Creator1

Squishmallows23

Studio Creator2

Sylvanian Families16

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Teenage Mutant Ninja Turtles3

The Very Hungry Caterpillar1

Thomas & Friends2

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Unicorn Academy6

University Games11

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Waffle the Wonderdog1

Winnie The Pooh8

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Animal Crossing2

Baby Annabell10

Buzz Lightyear1

Disney Aladdin1

Disney Frozen24

Disney Princess41

Five Nights At Freddys2

Gabby's Dolls House14

In The Night Garden7

Jurassic World4

K Pop Demon Hunters41

L.O.L. Surprise20

Lili and Stitch1

Lilo & Stitch54

Manchester City FC1

Paddington Bear4

Sonic The Hedgehog5

Spongebob Squarepants4

Squishmallows12

Stranger Things6

Super Mario Bros10

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Teenage Mutant Ninja Turtles2

Thomas & Friends3

Tottenham Hotspur FC1

Waffle The Wonder Dog1

Winnie the Pooh13

£100 - £250114

£250 - £50026

£750 - £10002

£1000 and more3

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Playground Craze24

Collectors Items72

All Black Friday Deals602

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Results: 1 - 30 (of 1781)

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Glow Ball! Fast Paced 4 in 1 Fast Action Game

Extra 10% off: code EXTRA

Glow Ball! Fast Paced 4 in 1 Fast Action Game

Current sale price is £14.99

Regular price was £16.99

(Save £2)

4.5 out of 5 stars

13 reviews

XOOTZ 360° Spin Electric Bumper Car Ride-On

360° Spin Electric Bumper Car Ride-On

Current sale price is £89.99

Regular price was £129

(Save £39.01)

4.7 out of 5 stars

15 reviews

Shimmer & Sparkle Light-Up 5-in-1 Super Spa Salon Style for Kids

Extra 10% off: code EXTRA

Shimmer & Sparkle

Light-Up 5-in-1 Super Spa Salon Style for Kids

Current sale price is £14.99

Regular price was £24.99

(Save £10)

3.4 out of 5 stars

24 reviews

Fisher-Price Little People Little People Forest Friends Carry Case Toddler Playset with Figures, 9 Pieces

Black Friday Price Promise >

Fisher-Price Little People

Little People Forest Friends Carry Case Toddler Playset with Figures, 9 Pieces

Current sale price is £13.99

Regular price was £16.99

(Save £3)

4.7 out of 5 stars

55 reviews

Little Tikes First Fridge

Black Friday Price Promise >

First Fridge

Current sale price is £39.99

Regular price was £56.99

(Save £17)

4.3 out of 5 stars

52 reviews

VTech Bluey Light-Up Sound Road Trip Toot-Toot Drivers Playset Track Set

Bluey Light-Up Sound Road Trip Toot-Toot Drivers Playset Track Set

Current sale price is £29.99

Regular price was £34.99

(Save £5)

4.6 out of 5 stars

7 reviews

Little Live Pets Interactive Sounds Mama Surprise Kittens Playset - Playset

Little Live Pets

Interactive Sounds Mama Surprise Kittens Playset - Playset

Current sale price is £26.99

Regular price was £29.99

(Save £3)

5 out of 5 stars

1 review

Top Trumps Football Gift Set

Extra 10% off: code EXTRA

Football Gift Set

Current sale price is £15.99

Regular price was £19.99

(Save £4)

Rainbow High Colouring Tool Styling Head Playset

Colouring Tool Styling Head Playset

Current sale price is £24.99

Regular price was £34.99

(Save £10)

4.7 out of 5 stars

23 reviews

Squish Squish DIY Squishy Factory

DIY Squishy Factory

£12.99

5 out of 5 stars

4 reviews

Laser X Ultra Double B2 Blasters Laser Tag Set

Ultra Double B2 Blasters Laser Tag Set

£39.99

5 out of 5 stars

1 review

LEGO Creator Exotic Parrot Toy Set 31136

Extra 10% off: code EXTRA

Exotic Parrot Toy Set 31136

Current sale price is £16.99

Regular price was £19.99

(Save £3)

4.6 out of 5 stars

60 reviews

Cool Maker Stack'd Heishi Bracelet Studio

Stack'd Heishi Bracelet Studio

£15.99

4.6 out of 5 stars

24 reviews

Aqua Dragons Deluxe Deep Sea Habitat

Deluxe Deep Sea Habitat

£22.99

3.8 out of 5 stars

12 reviews

LEGO Duplo Disney Mickey & Minnie Birthday Train 10941

Extra 10% off: code EXTRA

Disney Mickey & Minnie Birthday Train 10941

Current sale price is £19.99

Regular price was £29.99

(Save £10)

4.9 out of 5 stars

18 reviews

LEGO Duplo Number Train - Learn To Count Toy 10954

Extra 10% off: code EXTRA

Number Train - Learn To Count Toy 10954

Current sale price is £12.99

Regular price was £17.99

(Save £5)

4.9 out of 5 stars

27 reviews

LEGO Botanical Happy Plants Building Toy Set 10349

Happy Plants Building Toy Set 10349

£12.99

4.8 out of 5 stars

77 reviews

LEGO Creator 3in1 Wild Animals: Pink Flamingo 31170

Extra 10% off: code EXTRA

3in1 Wild Animals: Pink Flamingo 31170

Current sale price is £15.99

Regular price was £19.99

(Save £4)

4.8 out of 5 stars

70 reviews

Squeeze Ball Creator Toy Story 5 Make-Your-Own Squishball Maker Craft Kit

Squeeze Ball Creator

Toy Story 5 Make-Your-Own Squishball Maker Craft Kit

Current sale price is £11.99

Regular price was £24.99

(Save £13)

Guess Who World Football Stars Board Game

Black Friday Price Promise >

World Football Stars Board Game

Current sale price is £15

Regular price was £19.99

(Save £4.99)

3.8 out of 5 stars

4 reviews

Style 4 Ever UV Nail Art Gel Studio + Free Refill Kit

UV Nail Art Gel Studio + Free Refill Kit

Current sale price is £12.99

Regular price was £17.99

(Save £5)

3.7 out of 5 stars

3 reviews

VTech Magical Makeover Fairy Fox Interactive Toy

Magical Makeover Fairy Fox Interactive Toy

£35

5 out of 5 stars

2 reviews

Photo Creator Instant Print Digital Camera

Instant Print Digital Camera

Current sale price is £44.99

Regular price was £49.99

(Save £5)

3.9 out of 5 stars

35 reviews

Fisher-Price Light-Up Bouncing DJ Bouncin' Beats Musical Learning Toy

Light-Up Bouncing DJ Bouncin' Beats Musical Learning Toy

Current sale price is £24.99

Regular price was £34.99

(Save £10)

4.8 out of 5 stars

63 reviews

LeapFrog Scan & Learn Checkout

Scan & Learn Checkout

Current sale price is £27.99

Regular price was £34.99

(Save £7)

5 out of 5 stars

1 review

Little Tikes Story Dream Machine™ Projector with Fairy Tale Story Collection

Story Dream Machine™ Projector with Fairy Tale Story Collection

Current sale price is £39.99

Regular price was £49.99

(Save £10)

4.8 out of 5 stars

28 reviews

Hy-Pro Rebound Riot Basketball with Digital Scoring

Rebound Riot Basketball with Digital Scoring

Current sale price is £39.99

Regular price was £54.99

(Save £15)

5 out of 5 stars

4 reviews

Melissa & Doug Ms. Rachel Wooden Learning Blocks + Activity Cards

Ms. Rachel Wooden Learning Blocks + Activity Cards

Current sale price is £16.99

Regular price was £19.99

(Save £3)

5 out of 5 stars

8 reviews

LeapFrog Talking Scanner Count Along Basket & Scanner Role Play Toy

Talking Scanner Count Along Basket & Scanner Role Play Toy

£25

4.7 out of 5 stars

15 reviews

VTech Baby Remix And Skip: My 1st Record Player Musical Toy

Remix And Skip: My 1st Record Player Musical Toy

Current sale price is £22.40

Regular price was £27.99

(Save £5.59)

4.3 out of 5 stars

19 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.