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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Construction Toys102

Kids Craft Kits43

Educational Learning18

Dough & Modelling, Slime & Sand18

Beauty & Fashion Craft Sets2

Interactive Toys41

Painting, Drawing & Colouring4

Squishies & Fidget Toys1

Building Blocks13

Activity & Sensory Toys171

Preschool Play Figures & Vehicles124

Electronic Learning Toys138

Jigsaws & Puzzles31

Garden Toys & Games26

Play Houses & Tents28

Slides & See Saws12

Swings & Swing Sets9

Football & Sports Toys30

Sand & Water Play10

Activity Centres9

Nerf & Blasters1

Bouncy Castles & Inflatables1

Role Play Toys51

Cars & Vehicles66

Play Figures & Collectibles79

Dolls & Doll Accessories32

Teddy Bears & Soft Toys65

Scooters, Skateboards & Ride On Toys119

Kids Helmets & Accessories10

A

B

Baby Clementoni1

Ben & Holly's Little Kingdom2

Brainstorm Toys2

C

Creativity for Kids1

D

Disney Princess3

Disney Stitch14

E

F

Fisher-Price Little People16

Football Flick6

G

Gabby's Dollhouse6

H

Heroes of Goo Jit Zu1

I

In The Night Garden6

J

K

K-Pop Demon Hunters16

L

LEARNING RESOURCES13

LEGO Animal Crossing3

LEGO Architecture1

LEGO Botanical7

LEGO Disney Princess1

LEGO Harry Potter1

LEGO Minecraft7

LEGO Speed Champions5

LEGO Spiderman1

LEGO Star Wars14

LEGO Super Heroes1

LEGO Super Mario5

Little Big Friends2

Lord of the Rings1

Lucky Egg Games3

M

Mamas & Papas30

Marvel Avengers1

Melissa & Doug26

Micro Scooter12

Mr Potato Head1

N

Nightmare Before Christmas1

O

P

Paddington Bear2

R

S

Sonic the Hedgehog1

Sophie La Giraffe1

Spidey and His Amazing Friends11

Spongebob Squarepants1

Squeeze Ball Creator1

Studio Creator1

T

Teenage Mutant Ninja Turtles3

The Mandalorian1

The Very Hungry Caterpillar1

Thomas & Friends4

U

Unicorn Academy1

University Games4

V

W

Waffle the Wonderdog1

Winnie The Pooh4

X

Y

Z

Animal Crossing3

Buzz Lightyear1

Disney Frozen12

Disney Princess13

Gabby's Dolls House9

In The Night Garden6

Jurassic World2

K Pop Demon Hunters22

Lilo & Stitch22

Paddington Bear2

Sonic The Hedgehog4

Spongebob Squarepants3

Stranger Things6

Super Mario Bros13

Teenage Mutant Ninja Turtles2

Thomas & Friends5

Waffle The Wonder Dog1

Winnie the Pooh9

£100 - £250100

£250 - £50027

£750 - £10002

£1000 and more3

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Playground Craze8

Collectors Items50

All Black Friday Deals489

Page 1. Results: 1 to 30 (of 1268)

Results: 1 - 30 (of 1268)

Number of results per page

30products per page

96products per page

XOOTZ 360° Spin Electric Bumper Car Ride-On

360° Spin Electric Bumper Car Ride-On

Current sale price is £89.99

Regular price was £129

(Save £39.01)

4.7 out of 5 stars

15 reviews

Little Tikes First Fridge

Black Friday Price Promise >

First Fridge

Current sale price is £39.99

Regular price was £56.99

(Save £17)

4.3 out of 5 stars

52 reviews

LEGO Botanical Cosy Plants Building Set 10371

Cosy Plants Building Set 10371

£17.99

5 out of 5 stars

4 reviews

VTech Bluey Light-Up Sound Road Trip Toot-Toot Drivers Playset Track Set

Bluey Light-Up Sound Road Trip Toot-Toot Drivers Playset Track Set

Current sale price is £29.99

Regular price was £34.99

(Save £5)

4.6 out of 5 stars

7 reviews

LEGO Minecraft The Baby Pig House Toy for Kids 21268

Extra 10% off: code EXTRA

The Baby Pig House Toy for Kids 21268

Current sale price is £10.99

Regular price was £14.99

(Save £4)

4.9 out of 5 stars

25 reviews

Hy-Pro Rebound Riot Basketball with Digital Scoring

Rebound Riot Basketball with Digital Scoring

Current sale price is £39.99

Regular price was £54.99

(Save £15)

5 out of 5 stars

4 reviews

LEGO Duplo Brick Box Educational Toy 10913

Extra 10% off: code EXTRA

Brick Box Educational Toy 10913

Current sale price is £16.99

Regular price was £18.99

(Save £2)

4.8 out of 5 stars

34 reviews

Acorn Wooden Dollhouse with Furniture

Wooden Dollhouse with Furniture

Current sale price is £49.99

Regular price was £59.99

(Save £10)

4.4 out of 5 stars

41 reviews

Laser X Ultra Double B2 Blasters Laser Tag Set

Ultra Double B2 Blasters Laser Tag Set

£39.99

5 out of 5 stars

1 review

VTech Magical Makeover Fairy Fox Interactive Toy

Magical Makeover Fairy Fox Interactive Toy

£35

5 out of 5 stars

2 reviews

VTech Karaoke Light Party

Karaoke Light Party

£59.99

4.2 out of 5 stars

5 reviews

LEGO Editions Scuderia Ferrari HP Lewis Hamilton Helmet 43022

Scuderia Ferrari HP Lewis Hamilton Helmet 43022

Current sale price is £57.99

Regular price was £63.99

(Save £6)

4.4 out of 5 stars

64 reviews

VTech Toot-Toot Drivers Light-Up Criss-Cross Raceway Playset

Toot-Toot Drivers Light-Up Criss-Cross Raceway Playset

Current sale price is £23.99

Regular price was £29.99

(Save £6)

3.6 out of 5 stars

9 reviews

LEGO Duplo Peppa Pig Funfair Toy with Figures 10453

Extra 10% off: code EXTRA

Peppa Pig Funfair Toy with Figures 10453

Current sale price is £29.99

Regular price was £44.99

(Save £15)

4.9 out of 5 stars

31 reviews

LeapFrog Talking Scanner Count Along Basket & Scanner Role Play Toy

Talking Scanner Count Along Basket & Scanner Role Play Toy

£25

4.7 out of 5 stars

15 reviews

Hot Wheels Monster Trucks Light-Up Mega-Wrex Alive RC Truck

Monster Trucks Light-Up Mega-Wrex Alive RC Truck

Current sale price is £36.99

Regular price was £59.99

(Save £23)

4.1 out of 5 stars

9 reviews

Little Tikes Story Dream Machine™ Projector with Fairy Tale Story Collection

Story Dream Machine™ Projector with Fairy Tale Story Collection

Current sale price is £39.99

Regular price was £49.99

(Save £10)

4.8 out of 5 stars

28 reviews

LEGO Minecraft Chicken Jockey Building Toy Decor 21582

Chicken Jockey Building Toy Decor 21582

Current sale price is £16.99

Regular price was £24.99

(Save £8)

5 out of 5 stars

3 reviews

Hasbro Simon Jump Game Mat

Hasbro Simon Jump Game Mat

£24.99

Mini Verse MGAs Miniverse™ Make It Mini™ HARIBO Multipack

MGAs Miniverse™ Make It Mini™ HARIBO Multipack

Current sale price is £19.99

Regular price was £29.99

(Save £10)

4.5 out of 5 stars

23 reviews

Melissa & Doug Ms. Rachel Wooden Learning Blocks + Activity Cards

Ms. Rachel Wooden Learning Blocks + Activity Cards

Current sale price is £16.99

Regular price was £19.99

(Save £3)

5 out of 5 stars

8 reviews

Aqua Dragons Deluxe Deep Sea Habitat

Deluxe Deep Sea Habitat

£22.99

3.8 out of 5 stars

12 reviews

Squeeze Ball Creator Toy Story 5 Make-Your-Own Squishball Maker Craft Kit

Squeeze Ball Creator

Toy Story 5 Make-Your-Own Squishball Maker Craft Kit

Current sale price is £11.99

Regular price was £24.99

(Save £13)

Barbie Colour-Change BBQ Dream Camper Playset

Colour-Change BBQ Dream Camper Playset

£59.99

4.9 out of 5 stars

29 reviews

VTech Disney Princess SmartPoint Castle Slide Toot-Toot Drivers Track Set

Disney Princess SmartPoint Castle Slide Toot-Toot Drivers Track Set

Current sale price is £19.99

Regular price was £24.99

(Save £5)

4.4 out of 5 stars

7 reviews

Photo Creator Ink-Free Thermal Photo Creator Instant Pocket Printer

Black Friday Price Promise >

Ink-Free Thermal Photo Creator Instant Pocket Printer

Current sale price is £19

Regular price was £24.99

(Save £5.99)

4.3 out of 5 stars

6 reviews

VTech Baby Discovery Play Centre

Discovery Play Centre

Current sale price is £35.99

Regular price was £41.69

(Save £5.70)

4.2 out of 5 stars

5 reviews

Tonies Bluetooth Screen-Free Toniebox Lite Starter Set - White

Bluetooth Screen-Free Toniebox Lite Starter Set - White

£59.99

4 out of 5 stars

1 review

Fisher-Price Laugh & Learn Smart Stages Chair - Pink

Laugh & Learn Smart Stages Chair - Pink

Current sale price is £26.99

Regular price was £49.99

(Save £23)

4.6 out of 5 stars

9 reviews

Cool Maker K-Pop Demon Hunters Glow-In-The-Dark Bracelet Maker Playset

K-Pop Demon Hunters Glow-In-The-Dark Bracelet Maker Playset

Current sale price is £23.99

Regular price was £24.99

4.7 out of 5 stars

21 reviews

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Results: 1 - 30 (of 1268)

Number of results per page

30products per page

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.