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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals with our Price Promise

Shop Black Friday Deals with our Price Promise

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Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

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Beauty & Fashion Craft Sets38

Construction Toys332

Kids Craft Kits105

Interactive Toys126

Educational Learning32

Dough & Modelling, Slime & Sand32

Food & Drink Makers2

Painting, Drawing & Colouring6

Musical Instruments42

Kids Tables & Chairs16

Building Blocks22

Activity & Sensory Toys205

Electronic Learning Toys175

Preschool Play Figures & Vehicles156

Garden Toys & Games29

Play Houses & Tents32

Slides & See Saws12

Swings & Swing Sets9

Football & Sports Toys45

Activity Centres10

Sand & Water Play12

Bouncy Castles & Inflatables1

Nerf & Blasters3

Play Figures & Collectibles430

Role Play Toys95

Dolls & Doll Accessories288

Cars & Vehicles136

Teddy Bears & Soft Toys143

Jigsaws & Puzzles69

Scooters, Skateboards & Ride On Toys159

Kids Helmets & Accessories19

Kids Fancy Dress Costumes5

Adult Fancy Dress Costumes2

#

A

B

Baby Clementoni1

Ben & Holly's Little Kingdom3

Black & Decker2

Brainstorm Toys5

C

Cat in the Hat1

Caylus Vs Foltyn1

Creativity for Kids4

D

Disney Descendants5

Disney Doorables2

Disney Frozen17

Disney Moana 23

Disney Princess32

Disney Princess Palace Pets1

Disney Stitch38

E

Exploding Kittens2

F

Fashion Angels1

Fisher-Price Little People17

Five Nights at Freddy's9

Football Flick11

FurReal Friends9

G

Gabby's Dollhouse14

Guess How Much I Love You1

H

Heroes of Goo Jit Zu10

Hollywood Rides1

How to Train Your Dragon7

I

In The Night Garden5

Iron Man and His Awesome Friends1

J

Julia Donaldson1

JURASSIC WORLD12

K

K-Pop Demon Hunters36

Kid Made Modern2

L

L.O.L Surprise!24

LEARNING RESOURCES18

LEGO Animal Crossing3

LEGO Architecture3

LEGO Botanical16

LEGO DC Super Heroes1

LEGO Disney Princess1

LEGO Editions10

LEGO Harry Potter9

LEGO Jurassic World6

LEGO Marvel Super Heroes1

LEGO Minecraft10

LEGO One Piece4

LEGO Speed Champions15

LEGO Spiderman1

LEGO Star Wars39

LEGO Super Heroes8

LEGO Super Mario4

LEGO Wednesday2

Liberty House17

Little Big Friends2

Little Live Pets3

Lord of the Rings1

Lucky Egg Games5

M

Mamas & Papas30

Marvel Avengers5

Masters Of The Universe7

Melissa & Doug35

Micro Scooter12

Mr Potato Head2

N

Nightmare Before Christmas2

O

Our Generation1

P

Paddington Bear3

R

S

Shimmer & Sparkle11

Sonic the Hedgehog2

Sophie La Giraffe1

Spidey and His Amazing Friends15

Spin Master Games1

Spongebob Squarepants1

Squeeze Ball Creator1

Squishmallows25

Stranger Things7

Studio Creator2

Sylvanian Families14

T

Teenage Mutant Ninja Turtles11

The Mandalorian3

The Very Hungry Caterpillar2

Thomas & Friends9

U

Unicorn Academy6

University Games15

V

W

Waffle the Wonderdog1

Winnie The Pooh8

X

Y

Z

Animal Crossing3

Baby Annabell11

Buzz Lightyear2

DC Superfriends1

Disney Aladdin1

Disney Frozen24

Disney Princess44

Five Nights At Freddys10

Gabby's Dolls House16

How To Train Your Dragon6

In The Night Garden6

Jurassic World22

K Pop Demon Hunters52

L.O.L. Surprise21

Lili and Stitch1

Lilo & Stitch63

Manchester City FC1

Paddington Bear5

Sonic The Hedgehog11

Spongebob Squarepants4

Squishmallows13

Stranger Things15

Super Mario Bros35

Sylvanian Families14

Teenage Mutant Ninja Turtles10

Thomas & Friends11

Tottenham Hotspur FC1

Waffle The Wonder Dog1

Winnie the Pooh14

£100 - £250218

£250 - £50042

£750 - £10002

£1000 and more3

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Playground Craze21

Collectors Items114

Trading Cards22

All Black Friday Deals456

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Results: 1 - 30 (of 2920)

Number of results per page

30products per page

96products per page

LEGO Disney Disney and Pixar’s Toy Story Celebration Train & RC Car 43264

Black Friday Price Promise >

Disney and Pixar’s Toy Story Celebration Train & RC Car 43264

Current sale price is £25.99

Regular price was £34.99

(Save £9)

4.9 out of 5 stars

27 reviews

LEGO Duplo Disney Mickey Mouse Clubhouse with Minnie & Pluto 10465

Black Friday Price Promise >

Disney Mickey Mouse Clubhouse with Minnie & Pluto 10465

Current sale price is £32.99

Regular price was £44.99

(Save £12)

4.9 out of 5 stars

8 reviews

Glow Games Light-Up Speed Strike Reaction Game

Light-Up Speed Strike Reaction Game

£14.99

Glow Ball! Fast Paced 4 in 1 Fast Action Game

Black Friday Price Promise >

Glow Ball! Fast Paced 4 in 1 Fast Action Game

Current sale price is £14.99

Regular price was £16.99

(Save £2)

4.5 out of 5 stars

12 reviews

XOOTZ 360° Spin Electric Bumper Car Ride-On

360° Spin Electric Bumper Car Ride-On

Current sale price is £89.99

Regular price was £129

(Save £39.01)

4.7 out of 5 stars

15 reviews

Fisher-Price Little People Little People Forest Friends Carry Case Toddler Playset with Figures, 9 Pieces

Black Friday Price Promise >

Fisher-Price Little People

Little People Forest Friends Carry Case Toddler Playset with Figures, 9 Pieces

Current sale price is £13.99

Regular price was £16.99

(Save £3)

4.7 out of 5 stars

55 reviews

Shimmer & Sparkle Light-Up 5-in-1 Super Spa Salon Style for Kids

Black Friday Price Promise >

Shimmer & Sparkle

Light-Up 5-in-1 Super Spa Salon Style for Kids

Current sale price is £14.99

Regular price was £24.99

(Save £10)

3.4 out of 5 stars

24 reviews

LEGO Duplo Brick Box Educational Toy 10913

Black Friday Price Promise >

Brick Box Educational Toy 10913

Current sale price is £16.99

Regular price was £18.99

(Save £2)

4.8 out of 5 stars

34 reviews

LEGO Creator Exotic Parrot Toy Set 31136

Black Friday Price Promise >

Exotic Parrot Toy Set 31136

Current sale price is £16.99

Regular price was £19.99

(Save £3)

4.6 out of 5 stars

60 reviews

LEGO Derpy Tiger and Sussie Bird 72537

Derpy Tiger and Sussie Bird 72537

Current sale price is £46.99

Regular price was £59.99

(Save £13)

5 out of 5 stars

12 reviews

LEGO Duplo Number Train - Learn To Count Toy 10954

Black Friday Price Promise >

Number Train - Learn To Count Toy 10954

Current sale price is £12.99

Regular price was £17.99

(Save £5)

4.9 out of 5 stars

26 reviews

VTech Disney Toy Story 5 Lilypad Tablet

Disney Toy Story 5 Lilypad Tablet

Current sale price is £20

Regular price was £24.99

(Save £4.99)

5 out of 5 stars

5 reviews

Little Tikes First Fridge

First Fridge

Current sale price is £39.99

Regular price was £56.99

(Save £17)

4.3 out of 5 stars

52 reviews

LEGO Minecraft The Baby Pig House Toy for Kids 21268

Black Friday Price Promise >

The Baby Pig House Toy for Kids 21268

Current sale price is £10.99

Regular price was £14.99

(Save £4)

4.9 out of 5 stars

25 reviews

LEGO Harry Potter Chomping Monster Book of Monsters 76449

LEGO Harry Potter

Chomping Monster Book of Monsters 76449

Current sale price is £43.99

Regular price was £54.99

(Save £11)

4.7 out of 5 stars

37 reviews

Mini Verse MGAs Miniverse™ Make It Mini™ HARIBO Multipack

MGAs Miniverse™ Make It Mini™ HARIBO Multipack

Current sale price is £21.99

Regular price was £29.99

(Save £8)

4.5 out of 5 stars

23 reviews

Rainbow High Colouring Tool Styling Head Playset

Colouring Tool Styling Head Playset

Current sale price is £26.99

Regular price was £34.99

(Save £8)

4.7 out of 5 stars

22 reviews

LEGO Duplo Disney Mickey & Minnie Birthday Train 10941

Black Friday Price Promise >

Disney Mickey & Minnie Birthday Train 10941

Current sale price is £19.99

Regular price was £29.99

(Save £10)

4.9 out of 5 stars

18 reviews

Squeeze Ball Creator Toy Story 5 Make-Your-Own Squishball Maker Craft Kit

Squeeze Ball Creator

Toy Story 5 Make-Your-Own Squishball Maker Craft Kit

Current sale price is £11.99

Regular price was £24.99

(Save £13)

Photo Creator Instant Print Digital Camera

Instant Print Digital Camera

Current sale price is £45

Regular price was £49.99

(Save £4.99)

3.9 out of 5 stars

35 reviews

Little Live Pets Interactive Sounds Mama Surprise Kittens Playset - Playset

Little Live Pets

Interactive Sounds Mama Surprise Kittens Playset - Playset

Current sale price is £26.99

Regular price was £29.99

(Save £3)

Cool Maker Stack'd Heishi Bracelet Studio

Stack'd Heishi Bracelet Studio

£15.99

4.6 out of 5 stars

24 reviews

LEGO Editions Lionel Messi - Football Highlights 43011

Black Friday Price Promise >

Lionel Messi - Football Highlights 43011

Current sale price is £17.99

Regular price was £24.99

(Save £7)

4.8 out of 5 stars

17 reviews

LeapFrog Scan & Learn Checkout

Scan & Learn Checkout

£34.99

5 out of 5 stars

1 review

LEGO Creator 3in1 Wild Animals: Pink Flamingo 31170

Black Friday Price Promise >

3in1 Wild Animals: Pink Flamingo 31170

Current sale price is £15.99

Regular price was £19.99

(Save £4)

4.8 out of 5 stars

70 reviews

LEGO Botanical Happy Plants Building Toy Set 10349

Happy Plants Building Toy Set 10349

£12.99

4.8 out of 5 stars

77 reviews

Hot Wheels Transforming Dual-Lane Race Tower City Playset

Black Friday Price Promise >

Transforming Dual-Lane Race Tower City Playset

Current sale price is £19.99

Regular price was £26.99

(Save £7)

4.6 out of 5 stars

58 reviews

VTech Magical Makeover Fairy Fox Interactive Toy

Magical Makeover Fairy Fox Interactive Toy

£35

5 out of 5 stars

1 review

VTech Bluey Light-Up Sound Road Trip Toot-Toot Drivers Playset Track Set

Bluey Light-Up Sound Road Trip Toot-Toot Drivers Playset Track Set

£34.99

4.6 out of 5 stars

7 reviews

LeapFrog Talking Scanner Count Along Basket & Scanner Role Play Toy

Talking Scanner Count Along Basket & Scanner Role Play Toy

£25

4.7 out of 5 stars

15 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.