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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Up to 40% off selected Fashion, Sports & Beauty

Up to 40% off selected Fashion, Sports & Beauty

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

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Activity & Sensory Toys61

Electronic Learning Toys45

Building Blocks13

Preschool Play Figures & Vehicles75

Construction Toys251

Kids Craft Kits48

Beauty & Fashion Craft Sets13

Interactive Toys44

Educational Learning17

Dough & Modelling, Slime & Sand6

Painting, Drawing & Colouring4

Food & Drink Makers2

Musical Instruments7

Kids Tables & Chairs5

Play Figures & Collectibles194

Role Play Toys50

Cars & Vehicles75

Dolls & Doll Accessories169

Teddy Bears & Soft Toys66

Jigsaws & Puzzles36

Garden Toys & Games16

Play Houses & Tents15

Swings & Swing Sets6

Football & Sports Toys13

Slides & See Saws6

Sand & Water Play5

Activity Centres2

Bouncy Castles & Inflatables1

Nerf & Blasters1

Scooters, Skateboards & Ride On Toys80

Kids Helmets & Accessories3

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A

B

Black & Decker1

Brainstorm Toys2

C

D

Disney Descendants4

Disney Doorables1

Disney Princess10

Disney Stitch18

E

F

Fisher-Price Little People6

Five Nights at Freddy's7

Football Flick1

FurReal Friends5

G

Gabby's Dollhouse8

H

Heroes of Goo Jit Zu5

How to Train Your Dragon4

I

In The Night Garden6

Iron Man and His Awesome Friends1

J

JURASSIC WORLD10

K

K-Pop Demon Hunters14

L

L.O.L Surprise!20

LEARNING RESOURCES6

LEGO Animal Crossing3

LEGO Architecture3

LEGO Botanical7

LEGO DC Super Heroes1

LEGO Disney Princess1

LEGO Editions11

LEGO Gabby's Dollhouse1

LEGO Harry Potter5

LEGO Jurassic World5

LEGO Minecraft10

LEGO One Piece4

LEGO Speed Champions5

LEGO Spiderman2

LEGO Star Wars33

LEGO Super Heroes6

LEGO Super Mario4

Liberty House13

Little Live Pets2

Lucky Egg Games1

M

Mamas & Papas27

Masters Of The Universe4

Melissa & Doug21

N

Nightmare Before Christmas1

O

Our Generation2

P

Paddington Bear1

R

S

Shimmer & Sparkle6

Spidey and His Amazing Friends5

Squeeze Ball Creator1

Stranger Things3

Studio Creator1

Sylvanian Families9

T

Teenage Mutant Ninja Turtles8

The Mandalorian3

Thomas & Friends9

U

Unicorn Academy4

University Games7

V

W

Winnie The Pooh3

X

Y

Z

Animal Crossing2

Buzz Lightyear3

DC Superfriends1

Disney Frozen12

Disney Princess18

Five Nights At Freddys7

Gabby's Dolls House7

How To Train Your Dragon4

In The Night Garden6

Jurassic World18

K Pop Demon Hunters15

L.O.L. Surprise20

Lili and Stitch1

Lilo & Stitch31

Manchester City FC1

Paddington Bear1

Sonic The Hedgehog6

Spongebob Squarepants1

Stranger Things6

Super Mario Bros15

Sylvanian Families9

Teenage Mutant Ninja Turtles7

Thomas & Friends9

Winnie the Pooh3

£100 - £250107

£250 - £50011

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Collectors Items20

Playground Craze10

Trading Cards13

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Results: 1 - 30 (of 1418)

Number of results per page

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96products per page

Disney Baby Battery-Powered Storytime Projector Plus 2.0

Baby Battery-Powered Storytime Projector Plus 2.0

Current sale price is £27.99

Regular price was £39.99

(Save £12)

VTech Disney Toy Story 5 Lilypad Tablet

Disney Toy Story 5 Lilypad Tablet

Current sale price is £20

Regular price was £24.99

(Save £4.99)

5 out of 5 stars

2 reviews

Mini Verse MGAs Miniverse™ Make It Mini™ HARIBO Multipack

MGAs Miniverse™ Make It Mini™ HARIBO Multipack

Current sale price is £19.99

Regular price was £29.99

(Save £10)

4.5 out of 5 stars

23 reviews

Photo Creator Instant Print Digital Camera

Instant Print Digital Camera

Current sale price is £34.99

Regular price was £49.99

(Save £15)

3.9 out of 5 stars

35 reviews

Rainbow High Colouring Tool Styling Head Playset

Colouring Tool Styling Head Playset

Current sale price is £26.99

Regular price was £34.99

(Save £8)

4.7 out of 5 stars

21 reviews

Cool Maker Stack'd Heishi Bracelet Studio

Stack'd Heishi Bracelet Studio

Current sale price is £15.99

Regular price was £19.99

(Save £4)

4.6 out of 5 stars

24 reviews

LeapFrog Scan & Learn Checkout

Scan & Learn Checkout

Current sale price is £27.99

Regular price was £34.99

(Save £7)

5 out of 5 stars

1 review

Little Live Pets Interactive Sounds Mama Surprise Kittens Playset - Playset

Little Live Pets

Interactive Sounds Mama Surprise Kittens Playset - Playset

Current sale price is £26.99

Regular price was £29.99

(Save £3)

Aqua Dragons Deluxe Deep Sea Habitat

Deluxe Deep Sea Habitat

Current sale price is £18.99

Regular price was £22.99

(Save £4)

3.8 out of 5 stars

12 reviews

Puffy Pouches Deluxe Set - Supermarket

Deluxe Set - Supermarket

Current sale price is £24.99

Regular price was £30

(Save £5.01)

LEGO Disney Disney and Pixar’s Toy Story Celebration Train & RC Car 43264

Disney and Pixar’s Toy Story Celebration Train & RC Car 43264

Current sale price is £31.99

Regular price was £34.99

(Save £3)

4.9 out of 5 stars

27 reviews

VTech Magical Makeover Fairy Fox Interactive Toy

Magical Makeover Fairy Fox Interactive Toy

Current sale price is £35

Regular price was £49.99

(Save £14.99)

5 out of 5 stars

1 review

LeapFrog Mr. Pencil's Scribble, Write & Read

Mr. Pencil's Scribble, Write & Read

Current sale price is £16.49

Regular price was £27.99

(Save £11.50)

4.6 out of 5 stars

12 reviews

LeapFrog Talking Scanner Count Along Basket & Scanner Role Play Toy

Talking Scanner Count Along Basket & Scanner Role Play Toy

Current sale price is £25

Regular price was £39.99

(Save £14.99)

4.7 out of 5 stars

15 reviews

Acorn Wooden Dollhouse with Furniture

Wooden Dollhouse with Furniture

Current sale price is £49.99

Regular price was £59.99

(Save £10)

4.6 out of 5 stars

36 reviews

Do You Really Know Your Family?

Do You Really Know Your Family?

Current sale price is £11.99

Regular price was £19.99

(Save £8)

4.8 out of 5 stars

185 reviews

VTech Baby Discovery Play Centre

Discovery Play Centre

Current sale price is £34.39

Regular price was £41.69

(Save £7.30)

5 out of 5 stars

4 reviews

LEGO Editions Lionel Messi - Football Highlights 43011

Lionel Messi - Football Highlights 43011

Current sale price is £17.99

Regular price was £24.99

(Save £7)

4.8 out of 5 stars

17 reviews

Hot Wheels Colour-Changing City Mega Car Wash Playset

Colour-Changing City Mega Car Wash Playset

Current sale price is £24.99

Regular price was £49.99

(Save £25)

4.6 out of 5 stars

53 reviews

VTech Toot-Toot Drivers Light-Up Criss-Cross Raceway Playset

Toot-Toot Drivers Light-Up Criss-Cross Raceway Playset

Current sale price is £23.99

Regular price was £29.99

(Save £6)

3.6 out of 5 stars

9 reviews

Fisher-Price Light-Up Bouncing DJ Bouncin' Beats Musical Learning Toy

Light-Up Bouncing DJ Bouncin' Beats Musical Learning Toy

Current sale price is £24.99

Regular price was £34.99

(Save £10)

4.8 out of 5 stars

61 reviews

Squeeze Ball Creator Toy Story 5 Make-Your-Own Squishball Maker Craft Kit

Squeeze Ball Creator

Toy Story 5 Make-Your-Own Squishball Maker Craft Kit

Current sale price is £11.99

Regular price was £24.99

(Save £13)

Hot Wheels Monster Trucks Light-Up Mega-Wrex Alive RC Truck

Monster Trucks Light-Up Mega-Wrex Alive RC Truck

Current sale price is £39.99

Regular price was £59.99

(Save £20)

4.1 out of 5 stars

9 reviews

LEGO Minecraft The Baby Pig House Toy for Kids 21268

The Baby Pig House Toy for Kids 21268

Current sale price is £14.99

Regular price was £17.99

(Save £3)

4.9 out of 5 stars

24 reviews

LEGO Harry Potter Chomping Monster Book of Monsters 76449

LEGO Harry Potter

Chomping Monster Book of Monsters 76449

Current sale price is £41.99

Regular price was £54.99

(Save £13)

4.7 out of 5 stars

37 reviews

Moon Shoes Stay Active Moon Shoes

Stay Active Moon Shoes

Current sale price is £29.99

Regular price was £34.99

(Save £5)

3.6 out of 5 stars

23 reviews

LEGO Derpy Tiger and Sussie Bird 72537

Derpy Tiger and Sussie Bird 72537

Current sale price is £47.99

Regular price was £59.99

(Save £12)

5 out of 5 stars

10 reviews

Fisher-Price Light-Up Musical DJ Bouncin Star Activity Toy

Light-Up Musical DJ Bouncin Star Activity Toy

Current sale price is £27.99

Regular price was £46.99

(Save £19)

4.8 out of 5 stars

44 reviews

LEGO Harry Potter Knight Bus Adventure Toy Set 76446

LEGO Harry Potter

Knight Bus Adventure Toy Set 76446

Current sale price is £31.99

Regular price was £44.99

(Save £13)

4.7 out of 5 stars

73 reviews

Shimmer & Sparkle 5-in-1 Light Up Super Spa. Salon-Style Kids Foot Spa

Shimmer & Sparkle

5-in-1 Light Up Super Spa. Salon-Style Kids Foot Spa

Current sale price is £19.99

Regular price was £24.99

(Save £5)

3.4 out of 5 stars

24 reviews

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Results: 1 - 30 (of 1418)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.