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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals with our Price Promise

Shop Black Friday Deals with our Price Promise

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

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Toys, Multi, £20-£30

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Construction Toys29

Interactive Toys41

Educational Learning12

Kids Craft Kits20

Beauty & Fashion Craft Sets6

Dough & Modelling, Slime & Sand7

Musical Instruments2

Kids Tables & Chairs2

Painting, Drawing & Colouring1

Play Figures & Collectibles74

Role Play Toys17

Dolls & Doll Accessories86

Cars & Vehicles25

Teddy Bears & Soft Toys23

Building Blocks3

Preschool Play Figures & Vehicles25

Activity & Sensory Toys31

Electronic Learning Toys25

Jigsaws & Puzzles10

Play Houses & Tents10

Garden Toys & Games8

Football & Sports Toys5

Slides & See Saws1

Scooters, Skateboards & Ride On Toys20

Kids Helmets & Accessories9

Adult Fancy Dress Costumes1

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A

B

Brainstorm Toys2

C

Cat in the Hat1

Caylus Vs Foltyn1

D

Disney Descendants5

Disney Moana 21

Disney Princess9

Disney Princess Palace Pets1

E

F

Fisher-Price Little People4

Five Nights at Freddy's2

FurReal Friends2

G

Gabby's Dollhouse2

H

Heroes of Goo Jit Zu1

Hollywood Rides1

I

J

JURASSIC WORLD5

K

K-Pop Demon Hunters14

Kid Made Modern2

L

L.O.L Surprise!8

LEARNING RESOURCES6

LEGO Botanical2

LEGO Jurassic World1

LEGO Star Wars4

LEGO Super Heroes1

LEGO Wednesday1

Little Live Pets2

Lucky Egg Games1

M

Marvel Avengers5

Masters Of The Universe2

Melissa & Doug4

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Nightmare Before Christmas2

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R

S

Sonic the Hedgehog1

Spidey and His Amazing Friends4

Studio Creator1

Sylvanian Families5

T

Teenage Mutant Ninja Turtles1

U

University Games6

V

W

Winnie The Pooh2

X

Y

Z

Disney Aladdin1

Disney Princess10

Five Nights At Freddys2

Gabby's Dolls House2

Jurassic World6

K Pop Demon Hunters17

L.O.L. Surprise7

Lilo & Stitch14

Manchester City FC1

Sonic The Hedgehog2

Stranger Things4

Super Mario Bros13

Sylvanian Families5

Teenage Mutant Ninja Turtles1

Tottenham Hotspur FC1

Winnie the Pooh4

£100 - £250197

£250 - £50040

£750 - £10002

£1000 and more3

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Collectors Items21

Playground Craze8

All Black Friday Deals101

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Results: 1 - 30 (of 516)

Number of results per page

30products per page

96products per page

LEGO Disney Disney and Pixar’s Toy Story Celebration Train & RC Car 43264

Black Friday Price Promise >

Disney and Pixar’s Toy Story Celebration Train & RC Car 43264

Current sale price is £25.99

Regular price was £34.99

(Save £9)

4.9 out of 5 stars

27 reviews

Little Live Pets Interactive Sounds Mama Surprise Kittens Playset - Playset

Little Live Pets

Interactive Sounds Mama Surprise Kittens Playset - Playset

Current sale price is £26.99

Regular price was £29.99

(Save £3)

5 out of 5 stars

1 review

Mini Verse MGAs Miniverse™ Make It Mini™ HARIBO Multipack

MGAs Miniverse™ Make It Mini™ HARIBO Multipack

Current sale price is £21.99

Regular price was £29.99

(Save £8)

4.5 out of 5 stars

23 reviews

Rainbow High Colouring Tool Styling Head Playset

Colouring Tool Styling Head Playset

Current sale price is £26.99

Regular price was £34.99

(Save £8)

4.7 out of 5 stars

23 reviews

Fisher-Price Light-Up Bouncing DJ Bouncin' Beats Musical Learning Toy

Light-Up Bouncing DJ Bouncin' Beats Musical Learning Toy

Current sale price is £24.99

Regular price was £34.99

(Save £10)

4.8 out of 5 stars

63 reviews

Hasbro Simon Jump Game Mat

Hasbro Simon Jump Game Mat

£24.99

IDEAL Bingo Electronic Game - Host Your Very Own Bingo Night

Bingo Electronic Game - Host Your Very Own Bingo Night

Current sale price is £20

Regular price was £24.99

(Save £4.99)

4 out of 5 stars

3 reviews

K-Pop Demon Hunters Press-To-Sing Zoey Singing Doll

K-Pop Demon Hunters

Press-To-Sing Zoey Singing Doll

Current sale price is £29.99

Regular price was £34.99

(Save £5)

4.8 out of 5 stars

26 reviews

Aqua Dragons Deluxe Deep Sea Habitat

Deluxe Deep Sea Habitat

£22.99

3.8 out of 5 stars

12 reviews

LeapFrog Talking Scanner Count Along Basket & Scanner Role Play Toy

Talking Scanner Count Along Basket & Scanner Role Play Toy

£25

4.7 out of 5 stars

15 reviews

VTech Toot-Toot Drivers Light-Up Criss-Cross Raceway Playset

Toot-Toot Drivers Light-Up Criss-Cross Raceway Playset

Current sale price is £23.99

Regular price was £29.99

(Save £6)

3.6 out of 5 stars

9 reviews

K-Pop Demon Hunters Curved Moon Sword Mira "How it's Done" Fashion Doll

Black Friday Price Promise >

K-Pop Demon Hunters

Curved Moon Sword Mira "How it's Done" Fashion Doll

Current sale price is £22.99

Regular price was £29.99

(Save £7)

5 out of 5 stars

24 reviews

Fisher-Price Laugh & Learn Smart Stages Chair - Pink

Laugh & Learn Smart Stages Chair - Pink

Current sale price is £26.99

Regular price was £49.99

(Save £23)

4.6 out of 5 stars

9 reviews

Giftie Press-To-Create Badge Maker Craft Kit

Press-To-Create Badge Maker Craft Kit

Current sale price is £26.25

Regular price was £34.99

(Save £8.74)

5 out of 5 stars

2 reviews

VTech Baby Remix And Skip: My 1st Record Player Musical Toy

Remix And Skip: My 1st Record Player Musical Toy

Current sale price is £22.40

Regular price was £27.99

(Save £5.59)

4.3 out of 5 stars

19 reviews

Cool Maker K-Pop Demon Hunters Glow-In-The-Dark Bracelet Maker Playset

K-Pop Demon Hunters Glow-In-The-Dark Bracelet Maker Playset

Current sale price is £23.99

Regular price was £24.99

4.7 out of 5 stars

21 reviews

Carrera Marvel Spidey Battery-Operated Slot Car Racing Set

Marvel Spidey Battery-Operated Slot Car Racing Set

£23.30

4.3 out of 5 stars

6 reviews

Heroes of Goo Jit Zu Minecraft Stretchy 3 Pack Figures Action Figures

Heroes of Goo Jit Zu

Minecraft Stretchy 3 Pack Figures Action Figures

Current sale price is £24.99

Regular price was £41.99

(Save £17)

5 out of 5 stars

3 reviews

LEGO Duplo Peppa Pig Funfair Toy with Figures 10453

Black Friday Price Promise >

Peppa Pig Funfair Toy with Figures 10453

Current sale price is £29.99

Regular price was £44.99

(Save £15)

4.9 out of 5 stars

31 reviews

Photo Creator Ink-Free Thermal Photo Creator Instant Pocket Printer

Ink-Free Thermal Photo Creator Instant Pocket Printer

Current sale price is £20

Regular price was £24.99

(Save £4.99)

4.3 out of 5 stars

6 reviews

Little Live Pets 60+ Sounds My Really Real Puppy Bailey Toy Pet

Little Live Pets

60+ Sounds My Really Real Puppy Bailey Toy Pet

Current sale price is £29.99

Regular price was £39.99

(Save £10)

4.8 out of 5 stars

11 reviews

Studio Creator Creator Video Walkie-Talkies

Creator Video Walkie-Talkies

Current sale price is £24.99

Regular price was £29.99

(Save £5)

4 out of 5 stars

1 review

Puffy Pouches Deluxe Set - Supermarket

Deluxe Set - Supermarket

£30

Hot Wheels City Spinning-Eye T-Rex Blaze Battle Track Playset

City Spinning-Eye T-Rex Blaze Battle Track Playset

Current sale price is £22

Regular price was £34.99

(Save £12.99)

4.8 out of 5 stars

51 reviews

VTech Marble Rush Petal Power Fantasy Marble Run

Marble Rush Petal Power Fantasy Marble Run

£24

Fisher-Price Light-Up Musical DJ Bouncin Star Activity Toy

Light-Up Musical DJ Bouncin Star Activity Toy

Current sale price is £27.99

Regular price was £46.99

(Save £19)

4.8 out of 5 stars

44 reviews

Hot Wheels Colour-Changing City Mega Car Wash Playset

Colour-Changing City Mega Car Wash Playset

£24.99

4.6 out of 5 stars

53 reviews

Mega Bloks Portable Build And Learn Table Building Set - Pink

Portable Build And Learn Table Building Set - Pink

Current sale price is £22.99

Regular price was £24.99

(Save £2)

4.7 out of 5 stars

13 reviews

Electronic soccer Game with lights and sounds for 2 players

Black Friday Price Promise >

Electronic soccer Game with lights and sounds for 2 players

Current sale price is £20

Regular price was £39.99

(Save £19.99)

2.5 out of 5 stars

2 reviews

LEGO Classic Creative Dinosaurs Building Toy 11041

Black Friday Price Promise >

Creative Dinosaurs Building Toy 11041

Current sale price is £21.99

Regular price was £29.99

(Save £8)

4.9 out of 5 stars

16 reviews

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Number of results per page

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.