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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Up to 40% off Bank Holiday Deals

Up to 40% off Bank Holiday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

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Ben & Holly's Little Kingdom7

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Disney Beauty and The Beast1

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Nightmare Before Christmas3

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Paddington Bear1

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Relatable Games2

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Shimmer & Sparkle12

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Teenage Mutant Ninja Turtles15

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Mamas & Papas Baby Activity Toy - Jangly Lion

Baby Activity Toy - Jangly Lion

Current sale price is £13

Regular price was £16

(Save £3)

5 out of 5 stars

6 reviews

Mamas & Papas Christmas Baby Soft Toy - Red Fairy

Christmas Baby Soft Toy - Red Fairy

£16

Mamas & Papas Cody Crocodile Activity Toy

Cody Crocodile Activity Toy

Current sale price is £15

Regular price was £18

(Save £3)

5 out of 5 stars

2 reviews

Mamas & Papas Welcome to the World Travel Spiral Baby Toy

Welcome to the World Travel Spiral Baby Toy

Current sale price is £18

Regular price was £22

(Save £4)

5 out of 5 stars

1 review

Mamas & Papas Mermaid Baby Activity Toy

Mermaid Baby Activity Toy

Current sale price is £13

Regular price was £16

(Save £3)

4 out of 5 stars

2 reviews

Mamas & Papas Soft Toy - Welcome To The World Duck

Soft Toy - Welcome To The World Duck

Current sale price is £18

Regular price was £22

(Save £4)

5 out of 5 stars

1 review

Mamas & Papas Activity Toy - Babyplay Fruit Linkie

Activity Toy - Babyplay Fruit Linkie

Current sale price is £8

Regular price was £10

(Save £2)

5 out of 5 stars

1 review

Mamas & Papas Soft Toy - Pink Medium Bunny

Soft Toy - Pink Medium Bunny

Current sale price is £16

Regular price was £22

(Save £6)

4.9 out of 5 stars

7 reviews

Mamas & Papas Sit & Play - Welcome to the World Pink

Sit & Play - Welcome to the World Pink

Current sale price is £32

Regular price was £40

(Save £8)

4.2 out of 5 stars

19 reviews

Mamas & Papas Born to be Wild Large Activity Toy - Edie Elephant

Born to be Wild Large Activity Toy - Edie Elephant

Current sale price is £15

Regular price was £19

(Save £4)

Mamas & Papas Born to be Wild Activity Spiral Toy

Born to be Wild Activity Spiral Toy

Current sale price is £18

Regular price was £20

(Save £2)

Mamas & Papas Larry Lamb Soft Toy

Larry Lamb Soft Toy

Current sale price is £18

Regular price was £22

(Save £4)

4.3 out of 5 stars

3 reviews

Mamas & Papas Wish Upon a Cloud Sit & Play

Wish Upon a Cloud Sit & Play

Current sale price is £24

Regular price was £40

(Save £16)

3.6 out of 5 stars

26 reviews

Mamas & Papas Born to be Wild Activity Beanie Toy - Edie Elephant

Born to be Wild Activity Beanie Toy - Edie Elephant

Current sale price is £10

Regular price was £13

(Save £3)

Mamas & Papas Born to be Wild Large Activity Toy - Henry Hippo

Born to be Wild Large Activity Toy - Henry Hippo

Current sale price is £15

Regular price was £19

(Save £4)

Mamas & Papas Soft Toy Grey Bunny

Soft Toy Grey Bunny

Current sale price is £13

Regular price was £16

(Save £3)

5 out of 5 stars

1 review

Mamas & Papas Large Bunny Soft Toy

Large Bunny Soft Toy

Current sale price is £16

Regular price was £22

(Save £6)

4.7 out of 5 stars

12 reviews

Mamas & Papas Musical Mobile - Born to be Wild

Musical Mobile - Born to be Wild

Current sale price is £36

Regular price was £45

(Save £9)

4.8 out of 5 stars

6 reviews

Mamas & Papas Tummy Time Roll - Welcome to the World Pink

Tummy Time Roll - Welcome to the World Pink

Current sale price is £24

Regular price was £30

(Save £6)

4.8 out of 5 stars

5 reviews

Mamas & Papas Soft Toy - Grey Bunny Beanie

Soft Toy - Grey Bunny Beanie

Current sale price is £7

Regular price was £10

(Save £3)

3 out of 5 stars

2 reviews

Mamas & Papas Musical Mobile - Duckling Cloud

Musical Mobile - Duckling Cloud

Current sale price is £36

Regular price was £45

(Save £9)

5 out of 5 stars

2 reviews

Mamas & Papas Welcome to the World Playmat- Blue

Welcome to the World Playmat- Blue

Current sale price is £89

Regular price was £110

(Save £21)

5 out of 5 stars

5 reviews

Mamas & Papas Born to be Wild Activity Folding Cube

Born to be Wild Activity Folding Cube

Current sale price is £16

Regular price was £23

(Save £7)

5 out of 5 stars

1 review

Mamas & Papas Play Arches - Babyplay Wooden

Play Arches - Babyplay Wooden

Current sale price is £22

Regular price was £45

(Save £23)

Mamas & Papas Playmat & Gym - Wish Upon A Cloud

Playmat & Gym - Wish Upon A Cloud

Current sale price is £51

Regular price was £85

(Save £34)

5 out of 5 stars

3 reviews

Mamas & Papas Mini Rattle - Grey Bunny

Mini Rattle - Grey Bunny

Current sale price is £6

Regular price was £9

(Save £3)

4.3 out of 5 stars

4 reviews

Mamas & Papas Playmat - Welcome to the World - Grey/White

Playmat - Welcome to the World - Grey/White

Current sale price is £76

Regular price was £110

(Save £34)

5 out of 5 stars

3 reviews

Mamas & Papas Born To Be Wild Mini Rattle - Edie Elephant

Born To Be Wild Mini Rattle - Edie Elephant

Current sale price is £6

Regular price was £9

(Save £3)

Mamas & Papas Sit & Play - Welcome To The World Duckling

Sit & Play - Welcome To The World Duckling

Current sale price is £36

Regular price was £46

(Save £10)

5 out of 5 stars

1 review

Mamas & Papas Musical Mobile - Strawberry Wildflower

Musical Mobile - Strawberry Wildflower

Current sale price is £36

Regular price was £46

(Save £10)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.