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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Up to 30% off Home & Electricals

Up to 30% off Home & Electricals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Offer ends 31st August.

Showing results for "baby toys"

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Toys301

Baby & Kids42

Gifts & Jewellery38

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3rd Avenue1

A

Aqua Beads3

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B

Baby Einstein3

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Bluey12

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Captain America1

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Dawes3

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GLOBBER1

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In The Night Garden1

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Kinderkraft6

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Lamaze1

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Mamas & Papas16

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Samba8

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Teamson Kids17

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VTech13

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XOOTZ3

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Car1

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multi145

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5 out of 5 stars

72

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6

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Results: 1 - 30 (of 301)

Number of results per page

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VTech

Big Business Baby Desk

£29.99

Fisher-Price Drop Through Rock-a-Stack Baby & Toddler Developmental Activity Toy, 5 Coins

Fisher-Price

Drop Through Rock-a-Stack Baby & Toddler Developmental Activity Toy, 5 Coins

Current sale price is £9.99

(Save £5)

Regular price was £14.99

4.8 out of 5 stars

44 reviews

Fisher-Price Laugh & Learn Smart Stages Puppy Plush Baby Musical Learning Toy, Multilanguage Version

Fisher-Price

Laugh & Learn Smart Stages Puppy Plush Baby Musical Learning Toy, Multilanguage Version

Current sale price is £14.99

(Save £8)

Regular price was £22.99

4.8 out of 5 stars

11 reviews

Baby Einstein Curiosity Cove 2-in-1 Activity Jumper

Baby Einstein

Curiosity Cove 2-in-1 Activity Jumper

Current sale price is £69.99

(Save £30)

Regular price was £99.99

4.6 out of 5 stars

43 reviews

Baby Einstein Sea Dreams Soother Sleep Soother

Baby Einstein

Sea Dreams Soother Sleep Soother

Current sale price is £29.99

(Save £10)

Regular price was £39.99

3.6 out of 5 stars

90 reviews

Fisher-Price Glow & Grow Kick & Play Activity Gym - Blue

Fisher-Price

Glow & Grow Kick & Play Activity Gym - Blue

£39.99

4.7 out of 5 stars

60 reviews

VTech

First Steps Baby Walker - Pink

Current sale price is £27.99

(Save £15)

Regular price was £42.99

5 out of 5 stars

61 reviews

Soft Steps Soft Play Large Wave & Slide 4 Piece Play Set

Soft Steps

Soft Play Large Wave & Slide 4 Piece Play Set

£54.99

Mamas & Papas Baby Activity Toy - Jangly Lion

Mamas & Papas

Baby Activity Toy - Jangly Lion

Current sale price is £12

(Save £4)

Regular price was £16

5 out of 5 stars

6 reviews

Little Live Pets

My Baby Panda - ChuChu

Current sale price is £20.99

(Save £9)

Regular price was £29.99

4.7 out of 5 stars

231 reviews

Smoby Baby Balade 3-in-1 Tricycle - Pink

Smoby

Baby Balade 3-in-1 Tricycle - Pink

Current sale price is £90

(Save £19.99)

Regular price was £109.99

3.6 out of 5 stars

11 reviews

VTech

Suction Cup Fluttering Flamingo

Current sale price is £16.99

(Save £1)

Regular price was £17.99

5 out of 5 stars

1 review

Fisher-Price Butterfly Dreams 3-in-1 Projection Baby Mobile

Fisher-Price

Butterfly Dreams 3-in-1 Projection Baby Mobile

Current sale price is £31.99

(Save £3)

Regular price was £34.99

4.4 out of 5 stars

103 reviews

Fisher-Price Newborn Classic 2-Pack, Baby Rattle & Sensory Activity Toys for Developmental Play

Fisher-Price

Newborn Classic 2-Pack, Baby Rattle & Sensory Activity Toys for Developmental Play

£7.99

4.7 out of 5 stars

38 reviews

Fisher-Price Chatter Telephone Vehicle Push-Along Toy with Sounds for Baby & Toddler

Fisher-Price

Chatter Telephone Vehicle Push-Along Toy with Sounds for Baby & Toddler

£9.99

VTech Toot-Toot Drivers Bluey: Road Trip Kids Playset includes Toy Car & Vehicle Tracks with Lights and Sounds

VTech

Toot-Toot Drivers Bluey: Road Trip Kids Playset includes Toy Car & Vehicle Tracks with Lights and Sounds

Current sale price is £34.99

(Save £10)

Regular price was £44.99

4.5 out of 5 stars

6 reviews

Liberty House Toddler Play Mat - Alphabet & Roads

Liberty House

Toddler Play Mat - Alphabet & Roads

£29.99

Fisher-Price 3-in-1 Music, Glow & Grow Baby Gym Play Mat

Fisher-Price

3-in-1 Music, Glow & Grow Baby Gym Play Mat

Current sale price is £24.99

(Save £15)

Regular price was £39.99

4.7 out of 5 stars

179 reviews

Tomy Hide & Squeak Egg Stackers Baby Toy

Tomy

Hide & Squeak Egg Stackers Baby Toy

Current sale price is £10

(Save £5.99)

Regular price was £15.99

4.8 out of 5 stars

4 reviews

Smoby

Little Smoby 3-in-1 Walker

Current sale price is £34.99

(Save £10)

Regular price was £44.99

3.5 out of 5 stars

11 reviews

VTech

5-in-1 Toucan Tunes Play Gym

Current sale price is £29.99

(Save £17)

Regular price was £46.99

5 out of 5 stars

2 reviews

Baby Einstein Hape Magic Touch Piano Musical Toy

Baby Einstein

Hape Magic Touch Piano Musical Toy

£29.99

4.3 out of 5 stars

37 reviews

Soft Steps

Soft Play Large Rainbow

£59.99

Fisher-Price Laugh & Learn Smart Stages Sis Pink Plush Baby Musical Learning Toy, Multilanguage Version

Fisher-Price

Laugh & Learn Smart Stages Sis Pink Plush Baby Musical Learning Toy, Multilanguage Version

Current sale price is £14.99

(Save £8)

Regular price was £22.99

5 out of 5 stars

8 reviews

Mamas & Papas Welcome to the World Playmat- Pink

Mamas & Papas

Welcome to the World Playmat- Pink

Current sale price is £87

(Save £23)

Regular price was £110

4.9 out of 5 stars

9 reviews

Soft Steps

Soft Play Mirror Pentagon

£39.99

In The Night Garden Igglepiggle Talking Soft Toy

In The Night Garden

Igglepiggle Talking Soft Toy

Current sale price is £12.29

(Save £5.70)

Regular price was £17.99

4.9 out of 5 stars

9 reviews

Soft Steps Stackable Stepping Stones (6 pack)

Soft Steps

Stackable Stepping Stones (6 pack)

Current sale price is £19.99

(Save £5)

Regular price was £24.99

Mamas & Papas Welcome to the World Travel Spiral Baby Toy

Mamas & Papas

Welcome to the World Travel Spiral Baby Toy

Current sale price is £17

(Save £5)

Regular price was £22

5 out of 5 stars

1 review

Creativity for Kids

Sensory Bin - Beach

£19.99

5 out of 5 stars

2 reviews

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Results: 1 - 30 (of 301)

Number of results per page

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96products per page

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.