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Up to 40% off

Baby & Kids, Customer Rating 4, All Offers, £50-£75

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Kids Footwear20

Bouncers, Walkers & Swings2

Car Seats & Accessories1

Feeding & Weaning7

Nursery Furniture5

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THE NORTH FACE7

£100 - £25043

£750 - £10005

adidas Originals Campus 00s2

adidas Originals Gazelle2

adidas Originals Samba1

New Balance 3273

New Balance 5741

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F - Standard Fit8

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New Balance Kids 2002 Trainer - Black

Kids 2002 Trainer - Black

Current sale price is £57

(Save £28)

Regular price was £85

4.5 out of 5 stars

37 reviews

Baby Einstein Curiosity Cove 2-in-1 Activity Jumper

Curiosity Cove 2-in-1 Activity Jumper

Current sale price is £69.99

(Save £30)

Regular price was £99.99

4.6 out of 5 stars

43 reviews

New Balance Junior 2002 Trainer - Black

Junior 2002 Trainer - Black

Current sale price is £70

(Save £20)

Regular price was £90

4.8 out of 5 stars

149 reviews

adidas Originals Older Unisex Campus 00s Trainers - Black

adidas Originals

Older Unisex Campus 00s Trainers - Black

Current sale price is £52.50

(Save £17.50)

Regular price was £70

4.9 out of 5 stars

1.3k reviews

Nike Kids Unisex Tech Fleece Full Zip Tracksuit - Multi

Kids Unisex Tech Fleece Full Zip Tracksuit - Multi

Current sale price is £61

(Save £29)

Regular price was £90

4.9 out of 5 stars

30 reviews

Clair De Lune Dimple Grey Wicker Moses Basket & Deluxe Rocking Stand - Grey

Dimple Grey Wicker Moses Basket & Deluxe Rocking Stand - Grey

Current sale price is £67

(Save £8)

Regular price was £75

4.3 out of 5 stars

13 reviews

The North Face Boys Antora Rain Jacket - Navy

Boys Antora Rain Jacket - Navy

Current sale price is From £54.50

(Save up to £16.75)

Regular price was From £70

4.9 out of 5 stars

33 reviews

Nike Kids Unisex Tech Fleece Full Zip Tracksuit - Burgundy Red

Kids Unisex Tech Fleece Full Zip Tracksuit - Burgundy Red

Current sale price is £61

(Save £29)

Regular price was £90

4.9 out of 5 stars

30 reviews

New Balance Junior 327 Trainer - Green

Junior 327 Trainer - Green

Current sale price is £51

(Save £24)

Regular price was £75

4.3 out of 5 stars

250 reviews

Kinderkraft Tummie Folding Feeding Highchair - Grey

Tummie Folding Feeding Highchair - Grey

Current sale price is £70

(Save £15)

Regular price was £85

4.2 out of 5 stars

5 reviews

Mamas & Papas Snax Highchair - Happy Planet

Snax Highchair - Happy Planet

Current sale price is £69

(Save £21)

Regular price was £90

4 out of 5 stars

5 reviews

Tommee Tippee Electric Steriliser - Black

Electric Steriliser - Black

Current sale price is £55

(Save £20)

Regular price was £75

4.5 out of 5 stars

68 reviews

Polo Ralph Lauren Boys Classic Polo Shirt - White

Polo Ralph Lauren

Boys Classic Polo Shirt - White

Current sale price is From £52

(Save up to £16)

Regular price was From £65

4.6 out of 5 stars

9 reviews

The North Face Boys Reversible Perrito Hooded Jacket - Black

Boys Reversible Perrito Hooded Jacket - Black

Current sale price is From £70

(Save up to £31.50)

Regular price was From £100

4.6 out of 5 stars

44 reviews

New Balance Junior 327 Trainer - Grey

Junior 327 Trainer - Grey

Current sale price is £58.50

(Save £16.50)

Regular price was £75

4.3 out of 5 stars

250 reviews

The North Face Girls Reversible Perrito Hooded Jacket - Black

Girls Reversible Perrito Hooded Jacket - Black

Current sale price is From £68

(Save up to £33.75)

Regular price was From £100

4.7 out of 5 stars

26 reviews

Clair De Lune Dimple Grey Wicker Moses Basket & Deluxe Rocking Stand - Blue

Dimple Grey Wicker Moses Basket & Deluxe Rocking Stand - Blue

Current sale price is £67

(Save £8)

Regular price was £75

4.5 out of 5 stars

10 reviews

New Balance Junior 2002 Trainer - Grey

Junior 2002 Trainer - Grey

Current sale price is £72

(Save £18)

Regular price was £90

4.8 out of 5 stars

148 reviews

adidas Originals Unisex Gazelle Trainers - Green

adidas Originals

Unisex Gazelle Trainers - Green

Current sale price is £59.50

(Save £25.50)

Regular price was £85

4.8 out of 5 stars

18.1k reviews

New Balance Junior 327 Trainer - Red

Junior 327 Trainer - Red

Current sale price is £58.50

(Save £16.50)

Regular price was £75

4.3 out of 5 stars

250 reviews

Clair De Lune Dimple Grey Wicker Moses Basket & Deluxe Rocking Stand - White

Dimple Grey Wicker Moses Basket & Deluxe Rocking Stand - White

Current sale price is £67

(Save £8)

Regular price was £75

4.4 out of 5 stars

10 reviews

adidas Originals Unisex Junior Campus 00s Trainers - Black/white

adidas Originals

Unisex Junior Campus 00s Trainers - Black/white

Current sale price is £59.50

(Save £10.50)

Regular price was £70

4.9 out of 5 stars

1.3k reviews

Clair De Lune Waffle Grey Wicker Moses Basket and Deluxe Rocking Stand - White

Waffle Grey Wicker Moses Basket and Deluxe Rocking Stand - White

Current sale price is £67

(Save £8)

Regular price was £75

4.5 out of 5 stars

6 reviews

New Balance Infant 2002 Trainer - Black

Infant 2002 Trainer - Black

Current sale price is £54

(Save £26)

Regular price was £80

4 out of 5 stars

4 reviews

Joie I-TRILLO Car Seat - Shale

I-TRILLO Car Seat - Shale

Current sale price is £50

(Save £10)

Regular price was £60

4.6 out of 5 stars

5 reviews

Hauck Dream N Play Plus Travel Cot- Grey

Dream N Play Plus Travel Cot- Grey

Current sale price is £50

(Save £15)

Regular price was £65

4 out of 5 stars

4 reviews

Dr Martens Junior 1460 Patent Leather Lace-up Boot - Black

Junior 1460 Patent Leather Lace-up Boot - Black

Current sale price is £68

(Save £12)

Regular price was £80

4 out of 5 stars

1 review

Tommee Tippee Electrical Steriliser - White

Electrical Steriliser - White

Current sale price is £55

(Save £20)

Regular price was £75

4.6 out of 5 stars

63 reviews

adidas Originals Junior Gazelle Bold Trainers - Red

adidas Originals

Junior Gazelle Bold Trainers - Red

Current sale price is £52

(Save £13)

Regular price was £65

4.9 out of 5 stars

31 reviews

Baby Einstein Dive & Discover 3-in-1 Submarine Walker

Dive & Discover 3-in-1 Submarine Walker

Current sale price is £54.99

(Save £15)

Regular price was £69.99

4.5 out of 5 stars

51 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

Up to 30% off your first credit order!

What you need to know
Apply for Very Pay and enter WELCOME at the checkout. 30% off Clothing & Footwear and 20% off all other departments.

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes iPad Air M4, Samsung S26 range, PlayStation 5 consoles, Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.