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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals with our Price Promise

Shop Black Friday Deals with our Price Promise

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

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Technology & Gaming40

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Activity Superstore3

Adam Fires & Fireplaces9

adidas Originals688

adidas Sportswear438

adidas Terrex132

AMERICAN TOURISTER1

Applied Nutrition3

Armani Exchange15

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baby born real1

baker by ted baker2

Barbour International11

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Black & Decker30

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Bowers & Wilkins1

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Canopia by Palram14

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Dead Mans Finger1

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EA7 Emporio Armani6

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Fisher-Price Little People9

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L.O.L Surprise!21

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Made By Mitchell2

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Nescafe Dolce Gusto2

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OSA Fine Spirits1

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Paddington Bear2

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Rachel Jackson1

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Summerhouse by Navigate1

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Teenage Mutant Ninja Turtles3

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The Love Collection74

THE NORTH FACE110

The Personalised Memento Company91

The Very Collection1746

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UNDER ARMOUR425

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Versace Jeans Couture1

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Western Digital1

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Yankee Candle37

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Zavetti Canada9

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15 hours and above2

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Results: 1 - 30 (of 217)

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NINJA MAX 6-in-1 Dual Zone Air Fryer 9.5L DZ400UK

Black Friday Price Promise >

MAX 6-in-1 Dual Zone Air Fryer 9.5L DZ400UK

Current sale price is £159

Regular price was £210

(Save £51)

4.6 out of 5 stars

466 reviews

Apple iPhone 17e, 256GB - Black

iPhone 17e, 256GB - Black

£699

4.7 out of 5 stars

14 reviews

Apple iPad (A16, 2025), 11-inch, Wi-Fi

Trade in & get up to £580*

Available in blue, silver, pink coloursAvailable in blue, silver, pink coloursAvailable in blue, silver, pink coloursAvailable in blue, silver, pink coloursAvailable in blue, silver, pink colours

iPad (A16, 2025), 11-inch, Wi-Fi

From £429

4.7 out of 5 stars

298 reviews

Apple AirPods 5 with Wireless Charging Case

AirPods 5 with Wireless Charging Case

£139

4.3 out of 5 stars

13 reviews

NINJA Luxe Café Premier Coffee Machine - ES601UK

Luxe Café Premier Coffee Machine - ES601UK

Current sale price is £479

Regular price was £549

(Save £70)

4.6 out of 5 stars

1.4k reviews

Apple iPhone 17 Pro Max, 256GB - Cosmic Orange

Trade in & get up to £560*

iPhone 17 Pro Max, 256GB - Cosmic Orange

£1099

4.8 out of 5 stars

34 reviews

NINJA Double Stack 2-Drawer Air Fryer 7.6L - SL300UK

Black Friday Price Promise >

Double Stack 2-Drawer Air Fryer 7.6L - SL300UK

Current sale price is £169

Regular price was £229

(Save £60)

4.3 out of 5 stars

384 reviews

Apple AirPods Pro 3

AirPods Pro 3

£219

4.7 out of 5 stars

130 reviews

Apple iPhone 16e, 128GB - Black

iPhone 16e, 128GB - Black

£599

4.8 out of 5 stars

68 reviews

Apple iPhone 17, 256GB - White

iPhone 17, 256GB - White

£899

4.5 out of 5 stars

13 reviews

NINJA Luxe Cafe Premier - Midnight Black ES601UKBK

Black Friday Price Promise >

Luxe Cafe Premier - Midnight Black ES601UKBK

Current sale price is £418

Regular price was £549

(Save £131)

4.6 out of 5 stars

1.1k reviews

NINJA MultiPot XL 11-in-1 Multi-Cooker - White Gold MZ1001UKIV1

MultiPot XL 11-in-1 Multi-Cooker - White Gold MZ1001UKIV1

£259

4.8 out of 5 stars

306 reviews

Apple iPhone 17 Pro Max, 512GB - Deep Blue

Trade in & get up to £560*

iPhone 17 Pro Max, 512GB - Deep Blue

£1299

4.6 out of 5 stars

13 reviews

Apple iPhone 16, 128Gb - Pink

iPhone 16, 128Gb - Pink

From £799

4.6 out of 5 stars

34 reviews

NINJA Luxe Café Pro Series ES701UK

Black Friday Price Promise >

Luxe Café Pro Series ES701UK

Current sale price is £579

Regular price was £699

(Save £120)

4.5 out of 5 stars

356 reviews

NINJA CRISPi 8 Function DualZone Air Fryer - Bone DD102UKIV2

CRISPi 8 Function DualZone Air Fryer - Bone DD102UKIV2

£299

4.8 out of 5 stars

259 reviews

Apple iPhone 15, 128Gb - Black

iPhone 15, 128Gb - Black

£699

4.7 out of 5 stars

106 reviews

NINJA Air Fryer PRO 4.7L AF140UK

Black Friday Price Promise >

Air Fryer PRO 4.7L AF140UK

Current sale price is £79

Regular price was £99

(Save £20)

4.9 out of 5 stars

307 reviews

Apple iPad Air (M4, 2026) 11-inch, Wi-Fi, 128GB - Space Grey

iPad Air (M4, 2026) 11-inch, Wi-Fi, 128GB - Space Grey

£749

4.8 out of 5 stars

4 reviews

Apple iPhone Air, 256GB - Space Black

iPhone Air, 256GB - Space Black

£799

4.4 out of 5 stars

9 reviews

Apple iPhone 17, 256GB - Sage

iPhone 17, 256GB - Sage

£899

4.7 out of 5 stars

13 reviews

NINJA Foodi FlexDrawer Air Fryer 10.4L AF500UK

Foodi FlexDrawer Air Fryer 10.4L AF500UK

Current sale price is £209

Regular price was £269

(Save £60)

4.8 out of 5 stars

3.6k reviews

NINJA Double Stack XL 2-Level Air Fryer with Smart Cook System 9.5L SL451UK

Black Friday Price Promise >

Double Stack XL 2-Level Air Fryer with Smart Cook System 9.5L SL451UK

Current sale price is £198

Regular price was £289

(Save £91)

4.5 out of 5 stars

119 reviews

NINJA Perfect Temperature Kettle - Stainless Steel KT201UK

Black Friday Price Promise >

Perfect Temperature Kettle - Stainless Steel KT201UK

Current sale price is £79

Regular price was £99

(Save £20)

4.6 out of 5 stars

1.7k reviews

NINJA Cold Press Juicer with Anti-Clog Filter JC151UK

Black Friday Price Promise >

Cold Press Juicer with Anti-Clog Filter JC151UK

Current sale price is £99

Regular price was £134

(Save £35)

4.6 out of 5 stars

265 reviews

NINJA 2-in-1 Blender and Soup Maker HB150UK

2-in-1 Blender and Soup Maker HB150UK

£189

4.8 out of 5 stars

1.7k reviews

Apple MacBook Neo (A18 Pro, 2026) 13-inch with 6-core CPU and 5-core GPU, 8GB Unified, 512GB SSD, Touch ID - Silver

Trade in & get up to £850*

MacBook Neo (A18 Pro, 2026) 13-inch with 6-core CPU and 5-core GPU, 8GB Unified, 512GB SSD, Touch ID - Silver

From £799

4.7 out of 5 stars

3 reviews

Apple Pencil (USB-C)

Pencil (USB-C)

£79

4.7 out of 5 stars

33 reviews

Apple iPhone Air, 256GB - Light Gold

iPhone Air, 256GB - Light Gold

£799

4.3 out of 5 stars

10 reviews

NINJA Foodi 8-in-1 Possible Cooker - Sea Salt Grey MC1001UK

Foodi 8-in-1 Possible Cooker - Sea Salt Grey MC1001UK

£159

4.8 out of 5 stars

1.2k reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.