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Free home delivery on orders £75+

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Shop the brands you love

Pay later with Very Pay

Up to 40% off selected new Fashion, Sports & Beauty

Up to 40% off selected new Fashion, Sports & Beauty

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Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

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NINJA Foodi MAX Dual Zone 9.5L Air Fryer with Smart Cook System AF451UK

Foodi MAX Dual Zone 9.5L Air Fryer with Smart Cook System AF451UK

Current sale price is £189

Regular price was £279

(Save £90)

4.8 out of 5 stars

3.4k reviews

NINJA Luxe Cafe Premier - Midnight Black ES601UKBK

Luxe Cafe Premier - Midnight Black ES601UKBK

Current sale price is £479

Regular price was £549

(Save £70)

4.6 out of 5 stars

1.1k reviews

NINJA Double Stack XL 2-Level Air Fryer with Smart Cook System 9.5L SL451UK

Double Stack XL 2-Level Air Fryer with Smart Cook System 9.5L SL451UK

Current sale price is £199

Regular price was £249

(Save £50)

4.5 out of 5 stars

104 reviews

NINJA Luxe Café Premier Coffee Machine - ES601UK

Luxe Café Premier Coffee Machine - ES601UK

Current sale price is £449

Regular price was £549

(Save £100)

4.6 out of 5 stars

1.3k reviews

NINJA CRISPi 8 Function DualZone Air Fryer - Bone DD102UKIV2

CRISPi 8 Function DualZone Air Fryer - Bone DD102UKIV2

£299

4.8 out of 5 stars

238 reviews

NINJA 2-in-1 Blender and Soup Maker HB150UK

2-in-1 Blender and Soup Maker HB150UK

£180

4.8 out of 5 stars

1.7k reviews

NINJA Foodi 8-Mode 6L PossibleCooker Rice & Slow Cooker MC1101UK

Foodi 8-Mode 6L PossibleCooker Rice & Slow Cooker MC1101UK

Current sale price is £114

Regular price was £119

4.4 out of 5 stars

206 reviews

NINJA Perfect Temperature Kettle- Black KT200UK

Perfect Temperature Kettle- Black KT200UK

Current sale price is £69

Regular price was £99

(Save £30)

4.6 out of 5 stars

1.7k reviews

NINJA Luxe Café Pro Series ES701UK

Luxe Café Pro Series ES701UK

Current sale price is £579

Regular price was £699

(Save £120)

4.5 out of 5 stars

340 reviews

NINJA Foodi FlexDrawer Air Fryer 10.4L AF500UK

Foodi FlexDrawer Air Fryer 10.4L AF500UK

Current sale price is £255

Regular price was £269

(Save £14)

4.8 out of 5 stars

3.6k reviews

NINJA AutoBarista Pro Automatic Espresso Machine

AutoBarista Pro Automatic Espresso Machine

£949

NINJA MAX 6-in-1 Dual Zone Air Fryer 9.5L DZ400UK

MAX 6-in-1 Dual Zone Air Fryer 9.5L DZ400UK

Current sale price is £210

Regular price was £239

(Save £29)

4.6 out of 5 stars

448 reviews

NINJA Luxe Cafe Premier Plus Series Espresso Machine - Raspberry Blush

Luxe Cafe Premier Plus Series Espresso Machine - Raspberry Blush

£599

4.8 out of 5 stars

28 reviews

NINJA 3-in-1 Food Processor and Blender with Auto-iQ BN800UK

3-in-1 Food Processor and Blender with Auto-iQ BN800UK

£209

4.5 out of 5 stars

1.3k reviews

NINJA SLUSHi Frozen Drink Maker with SlushAssist Technology – Mocha FS351UKBR

SLUSHi Frozen Drink Maker with SlushAssist Technology – Mocha FS351UKBR

Current sale price is £259

Regular price was £309

(Save £50)

NINJA Air Fryer MAX PRO 6.2L AF180UK

Air Fryer MAX PRO 6.2L AF180UK

£129

4.8 out of 5 stars

475 reviews

NINJA Luxe Cafe Pro ES701UKBK2

Luxe Cafe Pro ES701UKBK2

Current sale price is £649

Regular price was £849

(Save £200)

4.5 out of 5 stars

299 reviews

NINJA Foodi 3-in-1 Toaster, Grill & Panini Press ST200UK - Black

Foodi 3-in-1 Toaster, Grill & Panini Press ST200UK - Black

£159

4.3 out of 5 stars

903 reviews

NINJA Foodi 10-in-1 Multifunction Oven - DT200UK

Foodi 10-in-1 Multifunction Oven - DT200UK

Current sale price is £219

Regular price was £289

(Save £70)

4.2 out of 5 stars

1.1k reviews

NINJA Dual Brew Prestige (CFN802UK)

Dual Brew Prestige (CFN802UK)

Current sale price is £189

Regular price was £249

(Save £60)

4.4 out of 5 stars

134 reviews

NINJA CREAMi Scoop & Swirl 13-in-1 Ice Cream & Soft Serve Maker - NC701UK

CREAMi Scoop & Swirl 13-in-1 Ice Cream & Soft Serve Maker - NC701UK

£369

4.4 out of 5 stars

233 reviews

NINJA CRISPi PRO 7-in-1 XL Glass Air Fryer – Rose Quartz AS101UKRS

CRISPi PRO 7-in-1 XL Glass Air Fryer – Rose Quartz AS101UKRS

Current sale price is £214

Regular price was £244

(Save £30)

4.6 out of 5 stars

175 reviews

NINJA Cold Press Juicer with Anti-Clog Filter JC151UK

Cold Press Juicer with Anti-Clog Filter JC151UK

Current sale price is £104

Regular price was £134

(Save £30)

4.6 out of 5 stars

259 reviews

NINJA 6-in-1 Dual Zone Air Fryer 7.6L DZ300UK

6-in-1 Dual Zone Air Fryer 7.6L DZ300UK

£185

4.5 out of 5 stars

446 reviews

NINJA AutoBarista Automatic Espresso Machine - AE1001UK

AutoBarista Automatic Espresso Machine - AE1001UK

Current sale price is £749

Regular price was £799

(Save £50)

4.2 out of 5 stars

29 reviews

NINJA Extended Life Ceramic 5-piece Frying Pan & Saucepan Set Cw95005eui

Extended Life Ceramic 5-piece Frying Pan & Saucepan Set Cw95005eui

£250

3.5 out of 5 stars

6 reviews

NINJA SLUSHi Frozen Drink Maker FS301UK

SLUSHi Frozen Drink Maker FS301UK

Current sale price is £259

Regular price was £299

(Save £40)

4.7 out of 5 stars

3.2k reviews

NINJA HyperHeat 6L 9-in-1 Pressure & Rice Cooker PC201UK

HyperHeat 6L 9-in-1 Pressure & Rice Cooker PC201UK

£169

4.7 out of 5 stars

34 reviews

NINJA Speedi 12-in-1 Multi-cooker, Air Fryer & Slow Cooker ON500UK

Speedi 12-in-1 Multi-cooker, Air Fryer & Slow Cooker ON500UK

£239

4.7 out of 5 stars

22 reviews

NINJA CrushBOSS 3-in-1 Kitchen System with Food Processor & Tumbler - Onyx

CrushBOSS 3-in-1 Kitchen System with Food Processor & Tumbler - Onyx

£239

4.9 out of 5 stars

307 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.