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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Tonies Toniebox 2 Cloud Pink Starter Set with Creative Tonie

Black Friday Price Promise >

Toniebox 2 Cloud Pink Starter Set with Creative Tonie

Current sale price is £87.99

Regular price was £109.99

(Save £22)

5 out of 5 stars

3 reviews

Tonies Bluey Starter Bundle - Blue

Black Friday Price Promise >

Bluey Starter Bundle - Blue

Current sale price is £87.99

Regular price was £109.99

(Save £22)

5 out of 5 stars

1 review

BABY Born Real Hand-Painted Realistic Reborn Baby Doll Girl with Open Eyes, GM

Hand-Painted Realistic Reborn Baby Doll Girl with Open Eyes, GM

£79.99

5 out of 5 stars

1 review

Tonies Toniebox 2 Sky Blue Starter Set with Creative Tonie

Black Friday Price Promise >

Toniebox 2 Sky Blue Starter Set with Creative Tonie

Current sale price is £87.99

Regular price was £109.99

(Save £22)

5 out of 5 stars

3 reviews

L.O.L Surprise! O.M.G. Spinning Rooms House Of Surprises Dollhouse

L.O.L Surprise!

O.M.G. Spinning Rooms House Of Surprises Dollhouse

Current sale price is £99.99

Regular price was £114.99

(Save £15)

4.3 out of 5 stars

94 reviews

BABY Born Real Hand-Painted Realistic Reborn Baby Doll Girl with Open Eyes, GF

Hand-Painted Realistic Reborn Baby Doll Girl with Open Eyes, GF

£79.99

4.9 out of 5 stars

13 reviews

XOOTZ 360° Spin Electric Bumper Car Ride-On

Flash Deal ends 15.11.26

360° Spin Electric Bumper Car Ride-On

Current sale price is £85

Regular price was £129

(Save £44)

4.7 out of 5 stars

15 reviews

Celuna Swivel Wheel Twin Doll Pushchair

Extra 10% off: code EXTRA

Celuna Swivel Wheel Twin Doll Pushchair

Current sale price is £79.99

Regular price was £129.99

(Save £50)

Zinc Light-Up Electric Wiggle Car Ride-On

Light-Up Electric Wiggle Car Ride-On

Current sale price is £99.99

Regular price was £119.99

(Save £20)

Sylvanian Families Celebration Windmill

Extra 10% off: code EXTRA

Sylvanian Families

Celebration Windmill

Current sale price is £77.99

Regular price was £129.99

(Save £52)

Tonies Toniebox 2 Sunset Red Starter Set Creative Tonie Rubie

Black Friday Price Promise >

Toniebox 2 Sunset Red Starter Set Creative Tonie Rubie

Current sale price is £87.99

Regular price was £109.99

(Save £22)

5 out of 5 stars

1 review

Tonies Pokémon Limited Edition Pikachu Starter Set Audio Player

Black Friday Price Promise >

Pokémon Limited Edition Pikachu Starter Set Audio Player

Current sale price is £87.99

Regular price was £109.99

(Save £22)

4.8 out of 5 stars

41 reviews

Teamson Kids All-In-One 26-Piece Deluxe Kitchen Playset

Extra 10% off: code EXTRA

All-In-One 26-Piece Deluxe Kitchen Playset

Current sale price is £99.99

Regular price was £149.99

(Save £50)

Huffy 12" Disney Princess Bike

12" Disney Princess Bike

Current sale price is £99.99

Regular price was £139.99

(Save £40)

Hauck Adjustable Seat Lightening Go Kart - Pink

Extra 10% off: code EXTRA

Adjustable Seat Lightening Go Kart - Pink

Current sale price is £79.99

Regular price was £129.99

(Save £50)

4.6 out of 5 stars

14 reviews

Peppa Pig 360 Spin Electric Bumper Car Ride-On

Extra 10% off: code EXTRA

360 Spin Electric Bumper Car Ride-On

Current sale price is £99.99

Regular price was £164.99

(Save £65)

3.7 out of 5 stars

3 reviews

Convertible Celuna Vogue Doll Pram - Beige

Flash Deal ends 15.11.26

Convertible Celuna Vogue Doll Pram - Beige

Current sale price is £85

Regular price was £119.99

(Save £34.99)

4.5 out of 5 stars

2 reviews

LEARNING RESOURCES Numberblocks MathLink Cubes Activity Set Heroes with Zeroes

LEARNING RESOURCES

Numberblocks MathLink Cubes Activity Set Heroes with Zeroes

£99.99

XOOTZ Rechargeable Dizzy Dodger Bumper Car Ride-On

Black Friday Price Promise >

Rechargeable Dizzy Dodger Bumper Car Ride-On

Current sale price is £83.99

Regular price was £129.99

(Save £46)

5 out of 5 stars

3 reviews

LEGO Duplo Big Interactive Community Train Toy 10428

Extra 10% off: code EXTRA

Big Interactive Community Train Toy 10428

Current sale price is £86.99

Regular price was £124.99

(Save £38)

5 out of 5 stars

23 reviews

Zinc Light-Up Electric ATV Ride-On Quad

Extra 10% off: code EXTRA

Light-Up Electric ATV Ride-On Quad

Current sale price is £99.99

Regular price was £119.99

(Save £20)

Hauck Speedster Go Kart - Orange

Extra 10% off: code EXTRA

Speedster Go Kart - Orange

Current sale price is £79.99

Regular price was £129.99

(Save £50)

4.9 out of 5 stars

12 reviews

Monster Jam Marvel 1:6 Scale Mega Spider-Man RC Monster Truck

Black Friday Price Promise >

Marvel 1:6 Scale Mega Spider-Man RC Monster Truck

Current sale price is £84.99

Regular price was £149.99

(Save £65)

3 out of 5 stars

2 reviews

XOOTZ Light-Up Mist Roaring Dino Electric Ride-On Ride-On

Light-Up Mist Roaring Dino Electric Ride-On Ride-On

Current sale price is £89.99

Regular price was £109.99

(Save £20)

4 out of 5 stars

4 reviews

Little Tikes Horn Steering Cozy Coupe Truck Ride-On

Black Friday Price Promise >

Horn Steering Cozy Coupe Truck Ride-On

Current sale price is £99.99

Regular price was £109.99

(Save £10)

3.8 out of 5 stars

221 reviews

Barbie Día De Muertos Removable Mask Collectible Barbie Fashion Doll

Extra 10% off: code EXTRA

Día De Muertos Removable Mask Collectible Barbie Fashion Doll

Current sale price is £79.99

Regular price was £99.99

(Save £20)

5 out of 5 stars

21 reviews

XOOTZ Magical Unicorn Electric Ride-On - White

Magical Unicorn Electric Ride-On - White

Current sale price is £79.99

Regular price was £109.99

(Save £30)

4.4 out of 5 stars

5 reviews

Unicorn 12" Bike

Unicorn 12" Bike

Current sale price is £99.99

Regular price was £119.99

(Save £20)

1.8 out of 5 stars

13 reviews

Minnie Mouse 12" Minnie Mouse Bike

12" Minnie Mouse Bike

Current sale price is £99.99

Regular price was £139.99

(Save £40)

4.7 out of 5 stars

3 reviews

Bluey Opening Door House Playhouse

Flash Deal ends 15.11.26

Opening Door House Playhouse

Current sale price is £89.99

Regular price was £119.99

(Save £30)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.