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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

All, £750-£1000, Lab Grown Diamond

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Gifts & Jewellery31

All Black Friday Deals25

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£100 - £25014

£250 - £50054

£500 - £75061

£750 - £100031

£1000 and more43

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1 out of 5 stars

Diamond Rings19

Engagement Rings20

Eternity Rings2

Lab Grown Diamond31

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Love DIAMOND 2Ct Diamond Stud Earrings Lab Grown

Black Friday Price Promise >

2Ct Diamond Stud Earrings Lab Grown

Current sale price is £849

Regular price was £1213

(Save £364)

Moissanite Lady Lynsey 9ct Gold 1ct total Moissanite Trilogy bridal set

Black Friday Price Promise >

Available in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold colours

Lady Lynsey 9ct Gold 1ct total Moissanite Trilogy bridal set

Current sale price is £920

Regular price was £1150

(Save £230)

4.7 out of 5 stars

3 reviews

Moissanite 9ct Gold 1.5 Carat Eq Two Piece Bridal Set

Extra 10% off: code EXTRA

Available in gold, white gold coloursAvailable in gold, white gold coloursAvailable in gold, white gold coloursAvailable in gold, white gold coloursAvailable in gold, white gold colours

9ct Gold 1.5 Carat Eq Two Piece Bridal Set

Current sale price is £799

Regular price was £999

(Save £200)

4.4 out of 5 stars

8 reviews

Moissanite 18ct Gold Lady Lynsey 2ct Total Moissanite Solitaire Ring

Extra 10% off: code EXTRA

Available in gold, white gold coloursAvailable in gold, white gold coloursAvailable in gold, white gold coloursAvailable in gold, white gold coloursAvailable in gold, white gold colours

18ct Gold Lady Lynsey 2ct Total Moissanite Solitaire Ring

Current sale price is £1000

Regular price was £1250

(Save £250)

4.5 out of 5 stars

2 reviews

Moissanite 9ct Gold 1.05ct Total Round Brilliant Centre Vine Bridal Set

Black Friday Price Promise >

Available in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold coloursAvailable in white gold, yellow gold colours

9ct Gold 1.05ct Total Round Brilliant Centre Vine Bridal Set

Current sale price is £761.40

Regular price was £1175

(Save £413.60)

4.2 out of 5 stars

9 reviews

Love DIAMOND 9ct Lab-Grown Diamond Channel Set Eternity Ring

Extra 10% off: code EXTRA

9ct Lab-Grown Diamond Channel Set Eternity Ring

Current sale price is £783

Regular price was £1119

(Save £336)

Created Brilliance Luna 9ct Yellow Gold 1.13ct tw. Lab Grown Diamond Scatter Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Luna 9ct Yellow Gold 1.13ct tw. Lab Grown Diamond Scatter Engagement Ring

Current sale price is £968

Regular price was £1075

(Save £107)

Created Brilliance Cynthia 9ct White Gold 0.70ct Lab Grown Halo Diamond Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Cynthia 9ct White Gold 0.70ct Lab Grown Halo Diamond Engagement Ring

Current sale price is £945

Regular price was £1050

(Save £105)

3.7 out of 5 stars

3 reviews

Say It With 9ct White Gold Emerald Cut Lab Grown Diamond Ring

Extra 10% off: code EXTRA

9ct White Gold Emerald Cut Lab Grown Diamond Ring

Current sale price is £920

Regular price was £1150

(Save £230)

Created Brilliance Willow 9ct Yellow Gold 0.90ct tw Lab Grown Diamond Petal Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Willow 9ct Yellow Gold 0.90ct tw Lab Grown Diamond Petal Engagement Ring

Current sale price is £945

Regular price was £1050

(Save £105)

Love DIAMOND 2.25Ct Round Diamond Solitaire Ring

Black Friday Price Promise >

2.25Ct Round Diamond Solitaire Ring

Current sale price is £985.50

Regular price was £1738

(Save £752.50)

Love DIAMOND 1.30ct Mixed Shape Trilogy Diamond Ring Oval & Pear CutsLab Grown

Black Friday Price Promise >

1.30ct Mixed Shape Trilogy Diamond Ring Oval & Pear CutsLab Grown

Current sale price is £778

Regular price was £1111

(Save £333)

Created Brilliance Vivian 9ct White Gold Princess Cut Lab Grown Diamond Ring

Black Friday Price Promise >

Created Brilliance

Vivian 9ct White Gold Princess Cut Lab Grown Diamond Ring

Current sale price is £810

Regular price was £900

(Save £90)

Moissanite Statement Collection 9ct White Gold 4ct eq Round Brilliant Solitaire Ring

Extra 10% off: code EXTRA

Statement Collection 9ct White Gold 4ct eq Round Brilliant Solitaire Ring

Current sale price is £799

Regular price was £999

(Save £200)

5 out of 5 stars

1 review

Love DIAMOND 2Ct Diamond Trilogy Ring Lab Grown

Black Friday Price Promise >

2Ct Diamond Trilogy Ring Lab Grown

Current sale price is £750

Regular price was £1499

(Save £749)

2 out of 5 stars

1 review

Created Brilliance Luna Necklace 9ct Yellow Gold 0.52ct tw. Lab Grown Diamond Scatter Necklace 18 Inches

Extra 10% off: code EXTRA

Created Brilliance

Luna Necklace 9ct Yellow Gold 0.52ct tw. Lab Grown Diamond Scatter Necklace 18 Inches

Current sale price is £855

Regular price was £950

(Save £95)

Created Brilliance Audrey 9ct Yellow Gold 1ct Lab Grown Diamond Three Stone Ring

Black Friday Price Promise >

Created Brilliance

Audrey 9ct Yellow Gold 1ct Lab Grown Diamond Three Stone Ring

Current sale price is £833

Regular price was £925

(Save £92)

4.5 out of 5 stars

4 reviews

Created Brilliance Eliana 9ct White Gold 0.44ct tw. Lab Grown Diamond Halo Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Eliana 9ct White Gold 0.44ct tw. Lab Grown Diamond Halo Engagement Ring

Current sale price is £842

Regular price was £935

(Save £93)

Created Brilliance Naya 9ct White Gold Lab Grown Diamond Cluster Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Naya 9ct White Gold Lab Grown Diamond Cluster Engagement Ring

Current sale price is £833

Regular price was £925

(Save £92)

Created Brilliance Esme 9ct White Gold Lab Grown Diamond Wrap Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Esme 9ct White Gold Lab Grown Diamond Wrap Engagement Ring

Current sale price is £923

Regular price was £1025

(Save £102)

Created Brilliance Womens Iris 1.00ct Lab Grown Diamond Cushion Solitaire Necklace - White Gold

Created Brilliance

Womens Iris 1.00ct Lab Grown Diamond Cushion Solitaire Necklace - White Gold

£800

Love DIAMOND 9ct White Gold Lab Grown Cushion Diamond Ring

Extra 10% off: code EXTRA

9ct White Gold Lab Grown Cushion Diamond Ring

Current sale price is £875

Regular price was £1250

(Save £375)

1 out of 5 stars

1 review

Moissanite 9ct Gold 0.62ct total Moissanite Ring Set

Black Friday Price Promise >

9ct Gold 0.62ct total Moissanite Ring Set

Current sale price is £780

Regular price was £975

(Save £195)

Harriet Platinum Round Trilogy Stone Set Shoulders 1Ct Lab Grown Diamond Ring

Platinum Round Trilogy Stone Set Shoulders 1Ct Lab Grown Diamond Ring

£999

Created Brilliance Unisex Mia Emerald Cut 1.50ct Lab Grown Diamond Stud Earrings - White Gold

Created Brilliance

Unisex Mia Emerald Cut 1.50ct Lab Grown Diamond Stud Earrings - White Gold

£875

Created Brilliance Eloise 9ct Yellow Gold Lab Grown Diamond Solitaire Engagement Ring

Extra 10% off: code EXTRA

Created Brilliance

Eloise 9ct Yellow Gold Lab Grown Diamond Solitaire Engagement Ring

Current sale price is £756

Regular price was £840

(Save £84)

Love DIAMOND 9ct Split Band Lab-Grown 0.50CT Diamond Solitaire Ring

Extra 10% off: code EXTRA

9ct Split Band Lab-Grown 0.50CT Diamond Solitaire Ring

Current sale price is £839

Regular price was £1199

(Save £360)

Created Brilliance Womens Penelope Lab Grown Diamond 1.33ct Tennis Bracelet - Gold

Created Brilliance

Womens Penelope Lab Grown Diamond 1.33ct Tennis Bracelet - Gold

£875

Created Brilliance Delia 9ct Yellow Gold Lab Grown Diamond Fluid Ring

Extra 10% off: code EXTRA

Created Brilliance

Delia 9ct Yellow Gold Lab Grown Diamond Fluid Ring

Current sale price is £779

Regular price was £865

(Save £86)

Harriet Womens 1ct Lab-Grown Diamond Claw-Set Stud Earrings - Gold

Womens 1ct Lab-Grown Diamond Claw-Set Stud Earrings - Gold

£799

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.