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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Baby Clothes

Baby Clothes, Cream, All Offers, Baby & Kids

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Jumpers & Cardigans5

Jackets & Pramsuits6

All Black Friday Deals46

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Baker By Ted Baker2

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JoJo Maman Bebe4

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Polo Ralph Lauren2

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The Very Collection11

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Disney 101 Dalmatians2

Disney Princess1

Paddington Bear1

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Baker by Ted Baker Baby Girls Quilted Frill Collar Romper - Cream

Black Friday Price Promise >

Baker by Ted Baker

Baby Girls Quilted Frill Collar Romper - Cream

Current sale price is From £28

Regular price was From £35

(Save up to £8)

The Very Collection Gruffalo Sweat Top And Flared Legging Set - Cream

Extra 10% off: code EXTRA

The Very Collection

Gruffalo Sweat Top And Flared Legging Set - Cream

Current sale price is From £10.25

Regular price was From £16

(Save up to £6.50)

5 out of 5 stars

2 reviews

The Very Collection Baby Girl Ditsy Crinkle Floral Romper and Headband (0-3 months - 18-24 months) - Cream

Extra 10% off: code EXTRA

The Very Collection

Baby Girl Ditsy Crinkle Floral Romper and Headband (0-3 months - 18-24 months) - Cream

Current sale price is From £9

Regular price was From £14

(Save up to £5.75)

The Very Collection Unisex Paddington Star Print Popper Sleepsuit And Hat - Cream

The Very Collection

Unisex Paddington Star Print Popper Sleepsuit And Hat - Cream

Current sale price is £12

Regular price was £16

(Save £4)

Mamas & Papas Baby Girls Embroidered Flower Cardigan - Cream

Extra 10% off: code EXTRA

Baby Girls Embroidered Flower Cardigan - Cream

Current sale price is £20

Regular price was £27

(Save £7)

The Very Collection Baby Girl Seersucker Dress With Embroidery - Cream

The Very Collection

Baby Girl Seersucker Dress With Embroidery - Cream

Current sale price is From £7

Regular price was From £18

(Save up to £12)

Polo Ralph Lauren Baby Girls Bear Peplum Dress - Cream

Extra 10% off: code EXTRA

Polo Ralph Lauren

Baby Girls Bear Peplum Dress - Cream

Current sale price is £40

Regular price was £100

(Save £60)

The Very Collection Unisex Embroidered Little Adventure Sleepsuit (0-3 months - 18-24 months)

Extra 10% off: code EXTRA

The Very Collection

Unisex Embroidered Little Adventure Sleepsuit (0-3 months - 18-24 months)

Current sale price is From £6.50

Regular price was From £10

(Save up to £4.25)

The Very Collection Baby Unisex Faux Fur Cuddle Suit (Newborn - 12-18 months) - Ivory

The Very Collection

Baby Unisex Faux Fur Cuddle Suit (Newborn - 12-18 months) - Ivory

Current sale price is £19

Regular price was £24

(Save £5)

4.8 out of 5 stars

26 reviews

Tommy Hilfiger Baby Pointelle Knit Sweater and Leggings Gift Set - Cream

Extra 10% off: code EXTRA

Baby Pointelle Knit Sweater and Leggings Gift Set - Cream

Current sale price is £46.50

Regular price was £85

(Save £38.50)

JoJo Maman Bebe Baby Boys Fox Applique Zip Sleepsuit - Cream

Extra 10% off: code EXTRA

JoJo Maman Bebe

Baby Boys Fox Applique Zip Sleepsuit - Cream

Current sale price is £15.25

Regular price was £22

(Save £6.75)

The Very Collection Unisex Disney Dumbo Popper Front Sleepsuit And Hat - Cream

The Very Collection

Unisex Disney Dumbo Popper Front Sleepsuit And Hat - Cream

Current sale price is £12

Regular price was £16

(Save £4)

Mamas & Papas Baby Unisex Clover Print Sleepsuit - Cream

Baby Unisex Clover Print Sleepsuit - Cream

Current sale price is £12

Regular price was £16

(Save £4)

5 out of 5 stars

1 review

Lil Atelier Baby Girls Apple Embroidered Fleece Pramsuit - Cream

Extra 10% off: code EXTRA

Baby Girls Apple Embroidered Fleece Pramsuit - Cream

Current sale price is £25.75

Regular price was £44

(Save £18.25)

Tommy Hilfiger Unisex Knitted Heart Cotton Coverall - Cream

Extra 10% off: code EXTRA

Unisex Knitted Heart Cotton Coverall - Cream

Current sale price is £41

Regular price was £75

(Save £34)

Baker by Ted Baker Baby Girls Long Sleeve 3d Flower Placement Ponte Dress - Cream

Extra 10% off: code EXTRA

Baker by Ted Baker

Baby Girls Long Sleeve 3d Flower Placement Ponte Dress - Cream

Current sale price is From £25.50

Regular price was From £32

(Save up to £7)

Mamas & Papas Baby Unisex Ho Ho Ho Knitted Christmas Jumper - Cream

Baby Unisex Ho Ho Ho Knitted Christmas Jumper - Cream

Current sale price is £20

Regular price was £25

(Save £5)

Mamas & Papas Baby Boys Borg Jacket - Cream

Baby Boys Borg Jacket - Cream

Current sale price is £26

Regular price was £35

(Save £9)

The Very Collection Girls Disney Princess Zip Through Hooded Jumpsuit - Cream

The Very Collection

Girls Disney Princess Zip Through Hooded Jumpsuit - Cream

Current sale price is From £19

Regular price was From £24

(Save up to £5.50)

Tommy Hilfiger Baby Cable Knit Outfit & Beanie Gift Box Set - Ivory

Extra 10% off: code EXTRA

Baby Cable Knit Outfit & Beanie Gift Box Set - Ivory

Current sale price is £60

Regular price was £80

(Save £20)

Mamas & Papas Baby Unisex Imagine Jacket - Cream

Baby Unisex Imagine Jacket - Cream

Current sale price is £13.50

Regular price was £18

(Save £4.50)

Mamas & Papas Baby Girls Textured Candy Cane Applique Velvet Bow Sweatshirt - Cream

Baby Girls Textured Candy Cane Applique Velvet Bow Sweatshirt - Cream

Current sale price is £14

Regular price was £18

(Save £4)

Mango Baby Girls Floral Print Collared Bodysuit - Cream

Extra 10% off: code EXTRA

Baby Girls Floral Print Collared Bodysuit - Cream

Current sale price is £9.75

Regular price was £15

(Save £5.25)

Mamas & Papas Baby Unisex Acorn Print Zip Sleepsuit - Cream

Extra 10% off: code EXTRA

Baby Unisex Acorn Print Zip Sleepsuit - Cream

Current sale price is £12

Regular price was £16

(Save £4)

JoJo Maman Bebe Baby Unisex 2 Piece Stripe Sleepsuit & Velour Jacket Set - Cream

Extra 10% off: code EXTRA

JoJo Maman Bebe

Baby Unisex 2 Piece Stripe Sleepsuit & Velour Jacket Set - Cream

Current sale price is £18

Regular price was £28

(Save £10)

Lil Atelier Baby Girls Apple Print Long Sleeve Bodysuit - Cream

Extra 10% off: code EXTRA

Baby Girls Apple Print Long Sleeve Bodysuit - Cream

Current sale price is £11

Regular price was £17

(Save £6)

The Very Collection Looney Tunes Waffle Polo Top And Short Set - Cream

The Very Collection

Looney Tunes Waffle Polo Top And Short Set - Cream

Current sale price is From £9.50

Regular price was From £18

(Save up to £9.50)

5 out of 5 stars

1 review

Tommy Hilfiger Essential Stripe Cardigan - Ivory Silk

Extra 10% off: code EXTRA

Essential Stripe Cardigan - Ivory Silk

Current sale price is £41.25

Regular price was £55

(Save £13.75)

Mamas & Papas Unisex Christmas Icon Print Stretch Waistband Sweatshirt Set - Cream

Unisex Christmas Icon Print Stretch Waistband Sweatshirt Set - Cream

Current sale price is £20

Regular price was £25

(Save £5)

Polo Ralph Lauren Baby Girls Gift Box Set - Cream

Extra 10% off: code EXTRA

Polo Ralph Lauren

Baby Girls Gift Box Set - Cream

Current sale price is £105

Regular price was £150

(Save £45)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.