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Apple iPhone 17, 256GB - Black

Trade in & get up to £560*

iPhone 17, 256GB - Black

£799

4.9 out of 5 stars

17 reviews

Apple iPhone 16, 128Gb - Black

Trade in & get up to £560*

iPhone 16, 128Gb - Black

Current sale price is From £649

(Save up to £50)

Regular price was From £699

5 out of 5 stars

44 reviews

Apple iPhone 16e - Black

Trade in & get up to £560*

iPhone 16e - Black

Current sale price is From £499

(Save up to £50)

Regular price was From £549

4.8 out of 5 stars

38 reviews

Apple iPhone Air, 256GB - Space Black

Trade in & get up to £560*

iPhone Air, 256GB - Space Black

Current sale price is £849

(Save £150)

Regular price was £999

4.8 out of 5 stars

6 reviews

Apple Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - M/L

Trade in & get up to £340*

Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - M/L

Current sale price is £329

(Save £70)

Regular price was £399

4.9 out of 5 stars

13 reviews

Apple Watch Series 11 (GPS) 42mm Jet Black Aluminium Case with Black Sport Band - S/M

Trade in & get up to £340*

Watch Series 11 (GPS) 42mm Jet Black Aluminium Case with Black Sport Band - S/M

Current sale price is £299

(Save £70)

Regular price was £369

4.7 out of 5 stars

6 reviews

Apple iPhone 15, 128Gb - Black

Trade in & get up to £560*

iPhone 15, 128Gb - Black

Current sale price is £549

(Save £50)

Regular price was £599

4.7 out of 5 stars

95 reviews

Apple MacBook Air (M4, 2025) 13 inch with 10-core CPU and 8-core GPU, 16GB Unified Memory, 256GB SSD

Trade In & get up to £850*

+1 colour

Available in midnight, sky blue, silver, starlight coloursAvailable in midnight, sky blue, silver, starlight coloursAvailable in midnight, sky blue, silver, starlight coloursAvailable in midnight, sky blue, silver, starlight coloursAvailable in midnight, sky blue, silver, starlight colours

MacBook Air (M4, 2025) 13 inch with 10-core CPU and 8-core GPU, 16GB Unified Memory, 256GB SSD

Current sale price is From £899

(Save up to £70)

Regular price was From £899

4.6 out of 5 stars

37 reviews

Apple iPhone 16 Plus, 128Gb - Black

Trade in & get up to £560*

iPhone 16 Plus, 128Gb - Black

Current sale price is £749

(Save £50)

Regular price was £799

4.8 out of 5 stars

6 reviews

Apple Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - S/M

Trade in & get up to £340*

Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - S/M

Current sale price is £329

(Save £70)

Regular price was £399

5 out of 5 stars

6 reviews

Apple iPhone 16 Plus, 256Gb - Black

Trade in & get up to £560*

iPhone 16 Plus, 256Gb - Black

Current sale price is £849

(Save £50)

Regular price was £899

4.5 out of 5 stars

10 reviews

Apple Watch Series 11 (GPS) 42mm Jet Black Aluminium Case with Black Sport Band - M/L

Trade in & get up to £340*

Watch Series 11 (GPS) 42mm Jet Black Aluminium Case with Black Sport Band - M/L

Current sale price is £299

(Save £70)

Regular price was £369

5 out of 5 stars

4 reviews

Apple MacBook Air (M4, 2025) 13 inch with 10-core CPU and 10-core GPU, 24GB Unified Memory, 512GB SSD

Trade In & get up to £850*

+1 colour

Available in midnight, sky blue, silver, starlight coloursAvailable in midnight, sky blue, silver, starlight coloursAvailable in midnight, sky blue, silver, starlight coloursAvailable in midnight, sky blue, silver, starlight coloursAvailable in midnight, sky blue, silver, starlight colours

MacBook Air (M4, 2025) 13 inch with 10-core CPU and 10-core GPU, 24GB Unified Memory, 512GB SSD

Current sale price is From £1219

(Save up to £180)

Regular price was From £1299

5 out of 5 stars

2 reviews

Revamp Hollywood Wave, Curl & Advanced Shine Automatic Rotating Curler

Hollywood Wave, Curl & Advanced Shine Automatic Rotating Curler

Current sale price is £59.99

(Save £60)

Regular price was £119.99

4.3 out of 5 stars

121 reviews

Apple iPhone 17, 512GB - Black

Trade in & get up to £560*

iPhone 17, 512GB - Black

£999

Apple MacBook Air (M4, 2025) 15 inch with 10-core CPU and 10-core GPU, 16GB Unified Memory, 256GB SSD

Trade In & get up to £850*

Available in midnight, sky blue, silver coloursAvailable in midnight, sky blue, silver coloursAvailable in midnight, sky blue, silver coloursAvailable in midnight, sky blue, silver coloursAvailable in midnight, sky blue, silver colours

MacBook Air (M4, 2025) 15 inch with 10-core CPU and 10-core GPU, 16GB Unified Memory, 256GB SSD

Current sale price is From £1099

(Save up to £100)

Regular price was From £1079.97

4.4 out of 5 stars

10 reviews

Apple iPhone 15, 256Gb - Black

Trade in & get up to £560*

iPhone 15, 256Gb - Black

Current sale price is £649

(Save £50)

Regular price was £699

4.3 out of 5 stars

12 reviews

Apple Magic Keyboard for iPad Pro 13 inch (M4) - British English - Black

Magic Keyboard for iPad Pro 13 inch (M4) - British English - Black

£329

4.9 out of 5 stars

7 reviews

Sharp 50" UHD 4K TIVO SMART TV with Freely - 50GK4245K

50" UHD 4K TIVO SMART TV with Freely - 50GK4245K

Current sale price is £249

Regular price was £258

3.6 out of 5 stars

8 reviews

Beldray 3 Tier Heated Airer - Black Trim

3 Tier Heated Airer - Black Trim

Current sale price is £120

(Save £30)

Regular price was £150

Apple Magic Keyboard for iPad Pro 11 inch (M4) - British English - Black

Magic Keyboard for iPad Pro 11 inch (M4) - British English - Black

£279

4.8 out of 5 stars

4 reviews

Apple iPhone 17 Pro Max Silicone Case with MagSafe – Orange

iPhone 17 Pro Max Silicone Case with MagSafe – Orange

Current sale price is £39

(Save £10)

Regular price was £49

5 out of 5 stars

1 review

Apple iPhone 17 Pro Max TechWoven Case with MagSafe - Black

iPhone 17 Pro Max TechWoven Case with MagSafe - Black

Current sale price is £49

(Save £10)

Regular price was £59

Revamp Wide Ultra X Shine Ceramic Hair Straightener

Wide Ultra X Shine Ceramic Hair Straightener

Current sale price is £59.99

(Save £40)

Regular price was £99.99

4.8 out of 5 stars

164 reviews

Apple iPhone Air, 512GB - Space Black

Trade in & get up to £560*

iPhone Air, 512GB - Space Black

Current sale price is £1049

(Save £150)

Regular price was £1199

Apple MacBook Air (M4, 2025) 13 inch with 10-core CPU and 10-core GPU, 16GB Unified Memory, 512GB SSD

Trade In & get up to £850*

Available in midnight, sky blue, starlight coloursAvailable in midnight, sky blue, starlight coloursAvailable in midnight, sky blue, starlight coloursAvailable in midnight, sky blue, starlight coloursAvailable in midnight, sky blue, starlight colours

MacBook Air (M4, 2025) 13 inch with 10-core CPU and 10-core GPU, 16GB Unified Memory, 512GB SSD

Current sale price is From £1089

(Save up to £70)

Regular price was From £1089

5 out of 5 stars

5 reviews

Revamp Progloss Pro Define Perfect Blow Dry Volume & Shine Air Styler DR-1950

Progloss Pro Define Perfect Blow Dry Volume & Shine Air Styler DR-1950

£59.99

4.6 out of 5 stars

106 reviews

Sharp Q - Wireless Dolby Atmos 200W Rear Speakers

Q - Wireless Dolby Atmos 200W Rear Speakers

£169

Sharp DR-450 Digital Radio

Available in black, brown coloursAvailable in black, brown coloursAvailable in black, brown coloursAvailable in black, brown coloursAvailable in black, brown colours

DR-450 Digital Radio

£74.99

1 out of 5 stars

1 review

Apple iPhone 17 Pro Max Silicone Case with MagSafe – Black

iPhone 17 Pro Max Silicone Case with MagSafe – Black

£39

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Very Pay

20% off your first credit order!

What you need to know
Apply for Very Pay to get 20% off your first credit order. Enter WELCOME at the checkout

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.