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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

1-2 Years, Boy, £20-£30

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VTech Baby Light-Up Laptop Big Business Baby Desk Playset - Pink

Flash Deal ends 15.11.26

Light-Up Laptop Big Business Baby Desk Playset - Pink

Current sale price is £22.49

Regular price was £29.99

(Save £7.50)

VTech Baby Remix And Skip: My 1st Record Player Musical Toy

Remix And Skip: My 1st Record Player Musical Toy

Current sale price is £22.40

Regular price was £27.99

(Save £5.59)

4.3 out of 5 stars

19 reviews

Fisher-Price Light-Up Bouncing DJ Bouncin' Beats Musical Learning Toy

Light-Up Bouncing DJ Bouncin' Beats Musical Learning Toy

Current sale price is £24.99

Regular price was £34.99

(Save £10)

4.8 out of 5 stars

63 reviews

LeapFrog Talking Scanner Count Along Basket & Scanner Role Play Toy

Talking Scanner Count Along Basket & Scanner Role Play Toy

£25

4.7 out of 5 stars

15 reviews

Fisher-Price Little People Disney & Pixar Toy Story Andy’s Room Toddler Playset

Fisher-Price Little People

Disney & Pixar Toy Story Andy’s Room Toddler Playset

Current sale price is £20.99

Regular price was £32.99

(Save £12)

5 out of 5 stars

2 reviews

Fisher-Price Light-Up Musical DJ Bouncin Star Activity Toy

Light-Up Musical DJ Bouncin Star Activity Toy

Current sale price is £27.99

Regular price was £46.99

(Save £19)

4.8 out of 5 stars

44 reviews

Fisher-Price Little People Smart Stages ABC Animal Learning Train Toy

Extra 10% off: code EXTRA

Fisher-Price Little People

Smart Stages ABC Animal Learning Train Toy

Current sale price is £29.99

Regular price was £37.99

(Save £8)

4.8 out of 5 stars

27 reviews

VTech Toot-Toot Drivers Light-Up Criss-Cross Raceway Playset

Toot-Toot Drivers Light-Up Criss-Cross Raceway Playset

Current sale price is £23.99

Regular price was £29.99

(Save £6)

3.6 out of 5 stars

9 reviews

Fisher-Price Laugh & Learn Smart Stages Chair - Pink

Laugh & Learn Smart Stages Chair - Pink

Current sale price is £26.99

Regular price was £49.99

(Save £23)

4.6 out of 5 stars

9 reviews

VTech Bluey Light-Up Sound Road Trip Toot-Toot Drivers Playset Track Set

Bluey Light-Up Sound Road Trip Toot-Toot Drivers Playset Track Set

Current sale price is £29.99

Regular price was £34.99

(Save £5)

4.6 out of 5 stars

7 reviews

XOOTZ Mercedes-Benz Fire Truck Foot to Floor Ride On - Red

Extra 10% off: code EXTRA

Mercedes-Benz Fire Truck Foot to Floor Ride On - Red

Current sale price is £24.99

Regular price was £34.99

(Save £10)

4.6 out of 5 stars

5 reviews

Disney Baby Battery-Powered Storytime Projector Plus 2.0

Baby Battery-Powered Storytime Projector Plus 2.0

Current sale price is £29.99

Regular price was £39.99

(Save £10)

5 out of 5 stars

1 review

VTech Baby Interactive First Steps Baby Walker

Black Friday Price Promise >

Interactive First Steps Baby Walker

Current sale price is £28.99

Regular price was £34.99

(Save £6)

Fisher-Price Little People Little People Smart Stages Light-Up Learning Garage Playset

Fisher-Price Little People

Little People Smart Stages Light-Up Learning Garage Playset

Current sale price is £25

Regular price was £39.99

(Save £14.99)

5 out of 5 stars

31 reviews

Spidey and His Amazing Friends Spidey & His Amazing Friends Balance Bike

Black Friday Price Promise >

Spidey and His Amazing Friends

Spidey & His Amazing Friends Balance Bike

Current sale price is £29.99

Regular price was £39.99

(Save £10)

4.3 out of 5 stars

8 reviews

Baby Born Lena 36cm

Lena 36cm

Current sale price is £24

Regular price was £29.99

(Save £5.99)

5 out of 5 stars

1 review

VTech Toot-Toot Drivers: Bluey Sound & SmartPoint Ice Cream Adventure Playset

Flash Deal ends 15.11.26

Toot-Toot Drivers: Bluey Sound & SmartPoint Ice Cream Adventure Playset

Current sale price is £26.24

Regular price was £34.99

(Save £8.75)

Ms Rachel Sound Learning Farm Playset

Black Friday Price Promise >

Sound Learning Farm Playset

Current sale price is £24.99

Regular price was £39.99

(Save £15)

4.9 out of 5 stars

23 reviews

Fisher-Price Light-Up Breathing Motion Otter Plush Toy

Light-Up Breathing Motion Otter Plush Toy

£24.99

4.3 out of 5 stars

99 reviews

Mega Bloks Portable Build And Learn Table Building Set - Pink

Portable Build And Learn Table Building Set - Pink

Current sale price is £21.99

Regular price was £24.99

(Save £3)

4.7 out of 5 stars

13 reviews

Ms Rachel Touch-Activated Speak & Sing Doll

Black Friday Price Promise >

Touch-Activated Speak & Sing Doll

Current sale price is £23.99

Regular price was £29.99

(Save £6)

5 out of 5 stars

71 reviews

Gruffalo Tent

Tent

£24.99

VTech Baby Sort & Discover Activity Wagon Pink - Very Exclusive

Extra 10% off: code EXTRA

Sort & Discover Activity Wagon Pink - Very Exclusive

Current sale price is £27.99

Regular price was £34.99

(Save £7)

5 out of 5 stars

1 review

Toy Story 10-Inch EVA Tyres Balance Bike

Black Friday Price Promise >

10-Inch EVA Tyres Balance Bike

Current sale price is £29.99

Regular price was £39.99

(Save £10)

VTech Baby Motion-Activated First Steps Baby Walker

Motion-Activated First Steps Baby Walker

Current sale price is £28.99

Regular price was £34.99

(Save £6)

5 out of 5 stars

1 review

Cruze 12" Balance Bike - Teal/Orange

Extra 10% off: code EXTRA

Cruze 12" Balance Bike - Teal/Orange

Current sale price is £29.99

Regular price was £39.99

(Save £10)

VTech Baby Big Business Baby Desk

Big Business Baby Desk

£29.99

5 out of 5 stars

1 review

LEARNING RESOURCES Gears! Gears! Gears! Deluxe 100 Piece Building Set

LEARNING RESOURCES

Gears! Gears! Gears! Deluxe 100 Piece Building Set

Current sale price is £25.99

Regular price was £29.99

(Save £4)

4.6 out of 5 stars

23 reviews

Kinderkraft Balance bike 2 Way Next - Candy Mint

Black Friday Price Promise >

Balance bike 2 Way Next - Candy Mint

Current sale price is £26.99

Regular price was £34.99

(Save £8)

5 out of 5 stars

1 review

Mega Bloks Build 'n Learn Table Activity Table

Build 'n Learn Table Activity Table

Current sale price is £21.99

Regular price was £24.99

(Save £3)

4.8 out of 5 stars

22 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.