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Free home delivery on orders £75+

Free returns

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Results: 1 - 30 (of 39)

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Tonies Bluetooth Screen-Free Toniebox Lite Starter Set - White

Bluetooth Screen-Free Toniebox Lite Starter Set - White

£59.99

4 out of 5 stars

1 review

Tonies Toniebox 2 Sky Blue Starter Set with Creative Tonie

Black Friday Price Promise >

Toniebox 2 Sky Blue Starter Set with Creative Tonie

Current sale price is £87.99

Regular price was £109.99

(Save £22)

5 out of 5 stars

3 reviews

LeapFrog Talking Scanner Count Along Basket & Scanner Role Play Toy

Talking Scanner Count Along Basket & Scanner Role Play Toy

£25

4.7 out of 5 stars

15 reviews

Tonies Toniebox 2 Cloud Pink Starter Set with Creative Tonie

Black Friday Price Promise >

Toniebox 2 Cloud Pink Starter Set with Creative Tonie

Current sale price is £87.99

Regular price was £109.99

(Save £22)

5 out of 5 stars

3 reviews

Fisher-Price Little People Smart Stages ABC Animal Learning Train Toy

Extra 10% off: code EXTRA

Fisher-Price Little People

Smart Stages ABC Animal Learning Train Toy

Current sale price is £29.99

Regular price was £37.99

(Save £8)

4.8 out of 5 stars

27 reviews

Minnie Mouse Light-Up Groom & Go Pet Salon Playset

Black Friday Price Promise >

Light-Up Groom & Go Pet Salon Playset

Current sale price is £55.99

Regular price was £69.99

(Save £14)

5 out of 5 stars

18 reviews

Tonies Toniebox 2 Sunset Red Starter Set Creative Tonie Rubie

Black Friday Price Promise >

Toniebox 2 Sunset Red Starter Set Creative Tonie Rubie

Current sale price is £87.99

Regular price was £109.99

(Save £22)

5 out of 5 stars

1 review

Tonies Ms. Rachel Audio Character

Ms. Rachel Audio Character

Current sale price is £12.99

Regular price was £14.99

(Save £2)

4.9 out of 5 stars

376 reviews

Little Tikes Story Dream Machine™ Paw Patrol™ Projector Set with Story Collections

Story Dream Machine™ Paw Patrol™ Projector Set with Story Collections

£54.99

CuddleCo Play House with Scalloped Bunting Tuscany

Black Friday Price Promise >

Play House with Scalloped Bunting Tuscany

Current sale price is £56

Regular price was £70

(Save £14)

CuddleCo Pop Up Play 2 Piece Set - Tunnel and Ball Pit

Black Friday Price Promise >

Pop Up Play 2 Piece Set - Tunnel and Ball Pit

Current sale price is £32

Regular price was £40

(Save £8)

Fisher-Price Glow & Grow Kick & Play Activity Gym - Blue

Glow & Grow Kick & Play Activity Gym - Blue

£34.99

4.7 out of 5 stars

61 reviews

Fisher-Price Laugh & Learn Smart Stages Light-Up Plush Musical Learning Toy

Laugh & Learn Smart Stages Light-Up Plush Musical Learning Toy

Current sale price is £14.99

Regular price was £22.99

(Save £8)

5 out of 5 stars

10 reviews

Fisher-Price Glow and Grow™ Kick & Play™ Piano Gym with Light-Up Learning Piano

Black Friday Price Promise >

Glow and Grow™ Kick & Play™ Piano Gym with Light-Up Learning Piano

Current sale price is £34.99

Regular price was £39.99

(Save £5)

VTech Baby Cutie Puppy Carrier with Adorable Soft Puppy

Black Friday Price Promise >

Cutie Puppy Carrier with Adorable Soft Puppy

Current sale price is £16.49

Regular price was £23.99

(Save £7.50)

4.8 out of 5 stars

6 reviews

LEARNING RESOURCES Hot Dots Numberblocks 11-20 Activity Book & Interactive Pen

LEARNING RESOURCES

Hot Dots Numberblocks 11-20 Activity Book & Interactive Pen

£32.99

5 out of 5 stars

1 review

Tonies Night Light Tonie - Sleepy Crocodile

Night Light Tonie - Sleepy Crocodile

£29.99

4.9 out of 5 stars

9 reviews

Skip Hop Discoverosity 3-in-1 Sensory Table , Baby & Toddler Essential

Black Friday Price Promise >

Discoverosity 3-in-1 Sensory Table , Baby & Toddler Essential

Current sale price is £70

Regular price was £75

(Save £5)

5 out of 5 stars

32 reviews

CuddleCo Pop Up Play Tunnel

Black Friday Price Promise >

Pop Up Play Tunnel

Current sale price is £27

Regular price was £35

(Save £8)

Tonies Sleepy Friends: Lullaby Melodies Audio Character

Sleepy Friends: Lullaby Melodies Audio Character

£14.99

4.7 out of 5 stars

103 reviews

Tonies The Wiggles Audio Character

The Wiggles Audio Character

£14.99

4.9 out of 5 stars

94 reviews

Tonies Spidey & His Amazing Friends: Miles Morales Audio Character

Spidey & His Amazing Friends: Miles Morales Audio Character

£14.99

4.6 out of 5 stars

34 reviews

Tonies Julia Donaldson: The Snail and the Whale Audio Character

Julia Donaldson: The Snail and the Whale Audio Character

£14.99

4.5 out of 5 stars

25 reviews

Little Tikes Story Dream Machine™ Big Shark, Little Shark Story Collection with Character Figure

Flash Deal ends 15.11.26

Story Dream Machine™ Big Shark, Little Shark Story Collection with Character Figure

Current sale price is £11.24

Regular price was £14.99

(Save £3.75)

5 out of 5 stars

2 reviews

Tonies Sleepy Whale: Lullabies from the Ocean Audio Character

Sleepy Whale: Lullabies from the Ocean Audio Character

£14.99

4.9 out of 5 stars

42 reviews

Little Tikes Story Dream Machine™ Sesame Street™ Elmo & Friends Story Collection with Character Figure

Story Dream Machine™ Sesame Street™ Elmo & Friends Story Collection with Character Figure

Current sale price is £12.99

Regular price was £14.99

(Save £2)

5 out of 5 stars

6 reviews

Tonies Spidey & His Amazing Friends: Ghost Spider Audio Character

Spidey & His Amazing Friends: Ghost Spider Audio Character

£14.99

4.8 out of 5 stars

28 reviews

Tonies Disney Sleeping Beauty Audio Character

Disney Sleeping Beauty Audio Character

£14.99

4.5 out of 5 stars

26 reviews

Tonies The Scarecrows' Wedding Story Time Audio Character

The Scarecrows' Wedding Story Time Audio Character

Current sale price is £12.99

Regular price was £14.99

(Save £2)

5 out of 5 stars

13 reviews

Tonies PAW Patrol: Marshall Audio Character

PAW Patrol: Marshall Audio Character

Current sale price is £12.99

Regular price was £14.45

(Save £1.46)

4.7 out of 5 stars

20 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

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Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.