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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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VTech Baby Motion-Activated First Steps Baby Walker

Motion-Activated First Steps Baby Walker

Current sale price is £28.99

Regular price was £34.99

(Save £6)

5 out of 5 stars

1 review

VTech Baby Ocean Buddies 3-Mode Musical Toy Set

Ocean Buddies 3-Mode Musical Toy Set

£14.99

5 out of 5 stars

9 reviews

VTech Baby Busy Bee Activity Table Pink

Busy Bee Activity Table Pink

Current sale price is £37.28

Regular price was £38.29

5 out of 5 stars

2 reviews

Mamas & Papas Sit & Play - Welcome To The World Duckling

Black Friday Price Promise >

Sit & Play - Welcome To The World Duckling

Current sale price is £34

Regular price was £46

(Save £12)

5 out of 5 stars

1 review

Yookidoo Gymotion Lay to Sit-Up Play - Yellow/Orange

Black Friday Price Promise >

Gymotion Lay to Sit-Up Play - Yellow/Orange

Current sale price is £55

Regular price was £65

(Save £10)

5 out of 5 stars

1 review

Mamas & Papas Playmat - Welcome To The World Duckling

Black Friday Price Promise >

Playmat - Welcome To The World Duckling

Current sale price is £82

Regular price was £110

(Save £28)

5 out of 5 stars

2 reviews

Kinderkraft Aston 2 Plus Tricycle - Malachite Grey

Black Friday Price Promise >

Aston 2 Plus Tricycle - Malachite Grey

Current sale price is £65

Regular price was £75

(Save £10)

5 out of 5 stars

1 review

Disney Stitch Disney Snuglets Wellbeing Stitch 40cm Plush

Disney Snuglets Wellbeing Stitch 40cm Plush

Current sale price is £28.99

Regular price was £29.99

5 out of 5 stars

1 review

Clair De Lune Little Duckling Sleeping Bag

Black Friday Price Promise >

Little Duckling Sleeping Bag

Current sale price is £11

Regular price was £15

(Save £4)

5 out of 5 stars

2 reviews

Kinderkraft Aston 2 Plus Tricycle - Mystic Green

Black Friday Price Promise >

Aston 2 Plus Tricycle - Mystic Green

Current sale price is £65

Regular price was £75

(Save £10)

5 out of 5 stars

3 reviews

VTech Baby On-the-Go Soft Zebra

On-the-Go Soft Zebra

Current sale price is £16.99

Regular price was £19.99

(Save £3)

5 out of 5 stars

11 reviews

My Child Dino Walk N Rock - Aqua

Dino Walk N Rock - Aqua

£70

5 out of 5 stars

6 reviews

cloud.b Twinkles To Go Octo - Soft Pink Nightlight Projecter

Black Friday Price Promise >

Twinkles To Go Octo - Soft Pink Nightlight Projecter

Current sale price is £12

Regular price was £15

(Save £3)

5 out of 5 stars

1 review

Mamas & Papas Playmat - Welcome to the World - Grey/White

Black Friday Price Promise >

Playmat - Welcome to the World - Grey/White

Current sale price is £65

Regular price was £110

(Save £45)

5 out of 5 stars

3 reviews

AURORA Zog 9In Plush

Zog 9In Plush

£29.99

5 out of 5 stars

1 review

Kinderkraft Cozyplay Playmat - Grey

Cozyplay Playmat - Grey

Current sale price is £29

Regular price was £35

(Save £6)

5 out of 5 stars

1 review

Silentnight Safe Nights Celestial Sleeping Bag - 6-18 mths - 2 Pack

Black Friday Price Promise >

Safe Nights Celestial Sleeping Bag - 6-18 mths - 2 Pack

Current sale price is £40

Regular price was £55

(Save £15)

5 out of 5 stars

1 review

Bright Starts Everything Nice 9-Piece Gift Set

Everything Nice 9-Piece Gift Set

£19.99

5 out of 5 stars

2 reviews

Babymoov Moov & Protect Anti UV Shelter - Green Lagoon

Moov & Protect Anti UV Shelter - Green Lagoon

£60

5 out of 5 stars

1 review

Lamaze Freddie the Firefly Table Top Highchair Toy

Black Friday Price Promise >

Freddie the Firefly Table Top Highchair Toy

Current sale price is £11.99

Regular price was £13.99

(Save £2)

5 out of 5 stars

7 reviews

Sophie La Giraffe Sophie the Giraffe (Il était Une Fois Gift Box)

Sophie La Giraffe

Sophie the Giraffe (Il était Une Fois Gift Box)

£15.99

5 out of 5 stars

1 review

Yookidoo Tummy Time Portable Baby Mat

Black Friday Price Promise >

Tummy Time Portable Baby Mat

Current sale price is £40

Regular price was £45

(Save £5)

5 out of 5 stars

1 review

AURORA Gromit Plush

Gromit Plush

Current sale price is £11.99

Regular price was £19.99

(Save £8)

5 out of 5 stars

2 reviews

Fisher-Price Play & Go Activity Keys Interactive Learning Toy

Play & Go Activity Keys Interactive Learning Toy

Current sale price is £9.99

Regular price was £12.99

(Save £3)

5 out of 5 stars

4 reviews

AURORA Feathers McGraw Plush - Wallace & Gromit

Feathers McGraw Plush - Wallace & Gromit

Current sale price is £13.99

Regular price was £19.99

(Save £6)

5 out of 5 stars

5 reviews

Yookidoo Fiesta Playmat To Bag

Black Friday Price Promise >

Fiesta Playmat To Bag

Current sale price is £39

Regular price was £45

(Save £6)

5 out of 5 stars

1 review

cloud.b Tranquil Turtle¨ - Aqua Rechargeable Night Light

Black Friday Price Promise >

Tranquil Turtle¨ - Aqua Rechargeable Night Light

Current sale price is £40

Regular price was £45

(Save £5)

5 out of 5 stars

2 reviews

Mamas & Papas Welcome To The World Giraffe

Black Friday Price Promise >

Welcome To The World Giraffe

Current sale price is £17

Regular price was £22

(Save £5)

5 out of 5 stars

9 reviews

Yookidoo Catch ′N′ Sprinkle Fishing Set

Catch ′N′ Sprinkle Fishing Set

£14.99

5 out of 5 stars

1 review

Love To Dream Sleep Suit Twigs - Olive, 1.5T (6-12M)

Sleep Suit Twigs - Olive, 1.5T (6-12M)

£40

5 out of 5 stars

36 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.