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Android Smart Watches9

Apple Watch Series 111

Galaxy Watch 71

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£100 - £25011

Fitness Tracker5

Stainless Steel3

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Heart Rate Monitors3

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Apple Watch Series 11 (GPS + Cellular, 2025) 42mm Gold Titanium Case with Gold Milanese Loop

Trade in & get up to £340*

Watch Series 11 (GPS + Cellular, 2025) 42mm Gold Titanium Case with Gold Milanese Loop

£699

3.5 out of 5 stars

2 reviews

Fitbit Versa 4 Fitness Smartwatch - built-in GPS, 6-day battery life, Android & iOS compatible - Waterfall Blue/Platinum Aluminium

Available in blue, black, pink coloursAvailable in blue, black, pink coloursAvailable in blue, black, pink coloursAvailable in blue, black, pink coloursAvailable in blue, black, pink colours

Versa 4 Fitness Smartwatch - built-in GPS, 6-day battery life, Android & iOS compatible - Waterfall Blue/Platinum Aluminium

£179

3.8 out of 5 stars

185 reviews

Garmin Venu 4 Smartwatch, 41mm - Lunar Gold Bezel with Bone Silicone Band

Venu 4 Smartwatch, 41mm - Lunar Gold Bezel with Bone Silicone Band

Current sale price is From £379

(Save up to £80)

Regular price was From £459

3.8 out of 5 stars

8 reviews

Garmin fenix E Smartwatch - Slate Gray

fenix E Smartwatch - Slate Gray

Current sale price is £439

(Save £160)

Regular price was £599

3.7 out of 5 stars

3 reviews

Garmin Vivomove Sport Hybrid Smartwatch with Hidden Touchscreen Display

Available in black, ivory coloursAvailable in black, ivory coloursAvailable in black, ivory coloursAvailable in black, ivory coloursAvailable in black, ivory colours

Vivomove Sport Hybrid Smartwatch with Hidden Touchscreen Display

£179

3.7 out of 5 stars

206 reviews

Fitbit Sense 2, Health and Fitness Smartwatch

Available in blue, white, grey coloursAvailable in blue, white, grey coloursAvailable in blue, white, grey coloursAvailable in blue, white, grey coloursAvailable in blue, white, grey colours

Sense 2, Health and Fitness Smartwatch

£219

3.7 out of 5 stars

119 reviews

Samsung Galaxy Watch7 BT - Galaxy AI

Available in green, beige coloursAvailable in green, beige coloursAvailable in green, beige coloursAvailable in green, beige coloursAvailable in green, beige colours

Galaxy Watch7 BT - Galaxy AI

From £239

3.9 out of 5 stars

784 reviews

Radley Ladies Series 32 Pink Smart Watch

Ladies Series 32 Pink Smart Watch

Current sale price is £39.99

(Save £9.97)

Regular price was £49.96

3 out of 5 stars

4 reviews

Radley Series 32 Purple Silicone Strap Smart Watch

Series 32 Purple Silicone Strap Smart Watch

Current sale price is £39.99

(Save £9.96)

Regular price was £49.95

3 out of 5 stars

2 reviews

Reflex Active Series 50 Smart Pink Calling Watch Interchangeable Set

Series 50 Smart Pink Calling Watch Interchangeable Set

Current sale price is £27.50

(Save £12.45)

Regular price was £39.95

3.2 out of 5 stars

6 reviews

Huawei GT6 Pro 46mm Watch - Black

GT6 Pro 46mm Watch - Black

Current sale price is £279

(Save £50)

Regular price was £329

3.5 out of 5 stars

2 reviews

Apple Watch SE (GPS, 2024) Silver Aluminium Case with Denim Sport Band

Trade in & get up to £340*

Watch SE (GPS, 2024) Silver Aluminium Case with Denim Sport Band

£199

3.9 out of 5 stars

7 reviews

Fitbit Versa 4 (Black/Graphite) Smartwatch with Additional Sports Strap

Versa 4 (Black/Graphite) Smartwatch with Additional Sports Strap

£179

3.2 out of 5 stars

13 reviews

Reflex Active Series 22 Pink Silicone Strap Watch

Series 22 Pink Silicone Strap Watch

£49.95

3.5 out of 5 stars

11 reviews

Reflex Active Series 22 Black Silicone Strap Watch

Series 22 Black Silicone Strap Watch

£49.95

3.8 out of 5 stars

12 reviews

Ingersoll 1892 The Herald Stainless Steel Mens Watch

1892 The Herald Stainless Steel Mens Watch

Current sale price is £192.50

(Save £192.50)

Regular price was £385

3.7 out of 5 stars

3 reviews

Reflex Active Series 38 Black Silicone Strap Sports Smart Calling Watch

Series 38 Black Silicone Strap Sports Smart Calling Watch

Current sale price is £39.99

(Save £9.97)

Regular price was £49.96

3.9 out of 5 stars

10 reviews

Calvin Klein Gauge Mens Watch

Gauge Mens Watch

£179

3.5 out of 5 stars

2 reviews

Daewoo Cnx+ Smartwatch With Voice Call Function And Amoled Display

Cnx+ Smartwatch With Voice Call Function And Amoled Display

Current sale price is £39.99

(Save £20)

Regular price was £59.99

3.6 out of 5 stars

5 reviews

Reflex Active Series 17 Pink Strap Smart Watch and True Wireless Sound Earbud Set

Series 17 Pink Strap Smart Watch and True Wireless Sound Earbud Set

Current sale price is £49.99

(Save £10)

Regular price was £59.99

3.1 out of 5 stars

8 reviews

Sekonda Mens Classic Jackson Brown Leather Strap with Green Dial Analogue Watch

Mens Classic Jackson Brown Leather Strap with Green Dial Analogue Watch

£45

3.5 out of 5 stars

4 reviews

Daewoo Flight Smartwatch With Multi Sports And Heart Rate Function

Flight Smartwatch With Multi Sports And Heart Rate Function

Current sale price is £24.99

(Save £5)

Regular price was £29.99

3.1 out of 5 stars

19 reviews

Reflex Active Series 23 Black Smart Calling Watch

Series 23 Black Smart Calling Watch

Current sale price is £39.99

(Save £10)

Regular price was £49.99

3.5 out of 5 stars

24 reviews

Huawei Watch Fit 4 Aluminium Alloy Black

Watch Fit 4 Aluminium Alloy Black

Current sale price is £99.99

(Save £49.01)

Regular price was £149

3 out of 5 stars

2 reviews

Reflex Active Series 15 Smart Calling Watch

Series 15 Smart Calling Watch

£59.95

3.4 out of 5 stars

19 reviews

Fossil Men's Townsman Automatic, Dark Brown Leather Watch, ME3098

Men's Townsman Automatic, Dark Brown Leather Watch, ME3098

Current sale price is £191

(Save £48)

Regular price was £239

3.8 out of 5 stars

16 reviews

Sekonda Unisex Track Pink Silicone Strap Smartwatch

Unisex Track Pink Silicone Strap Smartwatch

£40

3.1 out of 5 stars

11 reviews

Tikkers Activity Tracker Kids Watch

Activity Tracker Kids Watch

£25

3.3 out of 5 stars

8 reviews

Sekonda Ladies Motion Silicone Strap Smartwatch - Navy/Black

Ladies Motion Silicone Strap Smartwatch - Navy/Black

Current sale price is £40

(Save £10)

Regular price was £50

3.5 out of 5 stars

6 reviews

Reflex Active Series 45 Black Silicone Amoled GPS Sports Smart Calling Watch

Series 45 Black Silicone Amoled GPS Sports Smart Calling Watch

£99.96

3.7 out of 5 stars

9 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

Up to 30% off your first credit order!

What you need to know
Apply for Very Pay and enter WELCOME at the checkout. 30% off Clothing & Footwear and 20% off all other departments.

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes iPad Air M4, Samsung S26 range, Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.