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Free home delivery on orders £75+

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Shop the brands you love

Pay later with Very Pay

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Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Fisher-Price Little People Little People Smart Stages Light-Up Learning Garage Playset

Fisher-Price Little People

Little People Smart Stages Light-Up Learning Garage Playset

Current sale price is £25

Regular price was £39.99

(Save £14.99)

5 out of 5 stars

31 reviews

Dawes Thunder 16 Inch Kids Bike Blue

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Thunder 16 Inch Kids Bike Blue

Current sale price is £135.99

Regular price was £169.99

(Save £34)

5 out of 5 stars

1 review

Hy-Pro Rebound Riot Basketball with Digital Scoring

Rebound Riot Basketball with Digital Scoring

Current sale price is £39.99

Regular price was £54.99

(Save £15)

5 out of 5 stars

4 reviews

RockJam 10-Watt Rechargeable Bluetooth Karaoke Machine with Two Microphones - Pink

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10-Watt Rechargeable Bluetooth Karaoke Machine with Two Microphones - Pink

Current sale price is £29.99

Regular price was £44.99

(Save £15)

5 out of 5 stars

1 review

Cards Against Humanity - Family Edition Card Game

Cards Against Humanity - Family Edition Card Game

Current sale price is £28.99

Regular price was £29.99

5 out of 5 stars

4 reviews

Paint Pop Creation Station

Extra 10% off: code EXTRA

Paint Pop Creation Station

Current sale price is £19.99

Regular price was £25

(Save £5.01)

5 out of 5 stars

3 reviews

Knex Kid K'NEX Oodles of Pals Building Set

Kid K'NEX Oodles of Pals Building Set

Current sale price is £34.99

Regular price was £44.99

(Save £10)

5 out of 5 stars

4 reviews

Squish 18" Blue Kids Bike

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18" Blue Kids Bike

Current sale price is £271.99

Regular price was £339.99

(Save £68)

5 out of 5 stars

1 review

Brainstorm Toys Glow Window Art

Brainstorm Toys

Glow Window Art

Current sale price is £13.99

Regular price was £16.99

(Save £3)

5 out of 5 stars

1 review

Teamson Kids Olivia's Little World 3-Floor Deluxe Dollhouse with Accessories - Grey

Olivia's Little World 3-Floor Deluxe Dollhouse with Accessories - Grey

£57.99

5 out of 5 stars

7 reviews

LEARNING RESOURCES Numberblocks Friends Six to Ten Collectable Figures for Imaginative Play

LEARNING RESOURCES

Numberblocks Friends Six to Ten Collectable Figures for Imaginative Play

Current sale price is £16.99

Regular price was £24.99

(Save £8)

5 out of 5 stars

2 reviews

EA7 Emporio Armani Boys Core Id Jog Pants - Black

Extra 10% off: code EXTRA

EA7 Emporio Armani

Boys Core Id Jog Pants - Black

Current sale price is £38.50

Regular price was £55

(Save £16.50)

5 out of 5 stars

1 review

Melissa & Doug Examine & Treat Pet Vet Play Set

Examine & Treat Pet Vet Play Set

Current sale price is £19.99

Regular price was £24.99

(Save £5)

5 out of 5 stars

4 reviews

Ravensburger Pokemon Pokeball 3D Puzzle Triple Pack

Extra 10% off: code EXTRA

Pokemon Pokeball 3D Puzzle Triple Pack

Current sale price is £15.99

Regular price was £19.99

(Save £4)

5 out of 5 stars

1 review

Hot Wheels Themed 5-Pack Toy Car Set Die-Cast Vehicles

Themed 5-Pack Toy Car Set Die-Cast Vehicles

Current sale price is £6.99

Regular price was £11.99

(Save £5)

5 out of 5 stars

29 reviews

Melissa & Doug Fire Chief Role Play Set

Fire Chief Role Play Set

Current sale price is £19.98

Regular price was £19.99

5 out of 5 stars

9 reviews

Numberblocks Friends 1 to 5

Friends 1 to 5

Current sale price is £10.99

Regular price was £18

(Save £7.01)

5 out of 5 stars

1 review

Converse Infant Unisex Ox Trainers - White

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Infant Unisex Ox Trainers - White

Current sale price is £22.25

Regular price was £32

(Save £9.75)

5 out of 5 stars

21 reviews

LeapFrog 100 Animals Book Interactive Learning Toy

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100 Animals Book Interactive Learning Toy

Current sale price is £13.49

Regular price was £15.99

(Save £2.50)

5 out of 5 stars

23 reviews

Converse Kids Girls Move Canvas Hi Top Trainers - Black/Pink

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Kids Girls Move Canvas Hi Top Trainers - Black/Pink

Current sale price is £35

Regular price was £50

(Save £15)

5 out of 5 stars

8 reviews

Squish 24 Kids Bike

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24 Kids Bike

Current sale price is £319.99

Regular price was £399.99

(Save £80)

5 out of 5 stars

1 review

VTech Bubble Time Turtle

Extra 10% off: code EXTRA

Bubble Time Turtle

Current sale price is £14.99

Regular price was £22.99

(Save £8)

5 out of 5 stars

4 reviews

Tomy Screwball Scramble Level Up Marble Run Game

Extra 10% off: code EXTRA

Screwball Scramble Level Up Marble Run Game

Current sale price is £26.99

Regular price was £33.99

(Save £7)

5 out of 5 stars

3 reviews

Jack & Jones Junior Boys 7 Pack Coloured Waistband Trunks - Black

Jack & Jones Junior

Boys 7 Pack Coloured Waistband Trunks - Black

£35

5 out of 5 stars

3 reviews

Knex Kid K'NEX Zoomin' Buddies 20 Model Building Set 48pc

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Kid K'NEX Zoomin' Buddies 20 Model Building Set 48pc

Current sale price is £19.99

Regular price was £22.99

(Save £3)

5 out of 5 stars

3 reviews

Marvel Spider-Man Safety Helmet 48-54cm

Spider-Man Safety Helmet 48-54cm

£17.99

5 out of 5 stars

9 reviews

Tomy Peppa's Pool Party

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Peppa's Pool Party

Current sale price is £16.99

Regular price was £20

(Save £3.01)

5 out of 5 stars

2 reviews

C-Preme Raskullz Digital Camo Mohawk Child's Helmet (LED LIGHTS) - Age 5+

Black Friday Price Promise >

Raskullz Digital Camo Mohawk Child's Helmet (LED LIGHTS) - Age 5+

Current sale price is £32

Regular price was £39.99

(Save £7.99)

5 out of 5 stars

1 review

VTech Bluey's Book of Games

Bluey's Book of Games

Current sale price is £19.99

Regular price was £29.99

(Save £10)

5 out of 5 stars

4 reviews

Wipeout Safety Helmet - Neon Pink

Safety Helmet - Neon Pink

£24.99

5 out of 5 stars

3 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.