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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Armani Exchange8

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Emporio Armani13

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£100 - £25029

Stainless Steel1

Quartz / Battery82

5 out of 5 stars

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All Black Friday Deals39

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Armani Exchange Chronograph Black Watch and Bracelet Set

Black Friday Price Promise >

Armani Exchange

Chronograph Black Watch and Bracelet Set

Current sale price is £119.50

Regular price was £239

(Save £119.50)

Armani Exchange Chronograph Gold-Tone Watch and Bracelet Set

Black Friday Price Promise >

Armani Exchange

Chronograph Gold-Tone Watch and Bracelet Set

Current sale price is £119.50

Regular price was £239

(Save £119.50)

5 out of 5 stars

2 reviews

Emporio Armani Archetipo Three-Hand Date Stainless Steel Watch (8AR11825

Black Friday Price Promise >

Archetipo Three-Hand Date Stainless Steel Watch (8AR11825

Current sale price is £149

Regular price was £199

(Save £50)

Armani Exchange Mens Three-Hand Date, Black Stainless Steel Watch, AX7101

Black Friday Price Promise >

Armani Exchange

Mens Three-Hand Date, Black Stainless Steel Watch, AX7101

Current sale price is £164

Regular price was £219

(Save £55)

Emporio Armani Chronograph Two-Tone Stainless Steel Watch (AR11692)

Black Friday Price Promise >

Chronograph Two-Tone Stainless Steel Watch (AR11692)

Current sale price is £131

Regular price was £239

(Save £108)

Armani Exchange Chronograph Watch and Bracelet Set

Black Friday Price Promise >

Armani Exchange

Chronograph Watch and Bracelet Set

Current sale price is £119.50

Regular price was £239

(Save £119.50)

Luminox Navy Seal 3580 Series 45mm Black Gold Dial Black Strap

Navy Seal 3580 Series 45mm Black Gold Dial Black Strap

£639

Michael Kors Callum Three-Hand Date Gunmetal Stainless Steel Watch (MK9290)

Black Friday Price Promise >

Callum Three-Hand Date Gunmetal Stainless Steel Watch (MK9290)

Current sale price is £110

Regular price was £219

(Save £109)

Rotary Men's AMOLED GPS Black Silicone Strap Calling Smart Watch

Black Friday Price Promise >

Men's AMOLED GPS Black Silicone Strap Calling Smart Watch

Current sale price is £90

Regular price was £150

(Save £60)

Armani Exchange Chronograph Black Silicone Watch

Black Friday Price Promise >

Armani Exchange

Chronograph Black Silicone Watch

Current sale price is £79.50

Regular price was £159

(Save £79.50)

Armani Exchange Three-Hand Watch and Bracelet Set

Black Friday Price Promise >

Armani Exchange

Three-Hand Watch and Bracelet Set

Current sale price is £118

Regular price was £169

(Save £51)

Armani Exchange Three-Hand Gunmetal Watch and Bracelet Set

Black Friday Price Promise >

Armani Exchange

Three-Hand Gunmetal Watch and Bracelet Set

Current sale price is £139

Regular price was £199

(Save £60)

Emporio Armani World Explorer Chronograph Blue Ceramic Watch (AR70024)

Black Friday Price Promise >

World Explorer Chronograph Blue Ceramic Watch (AR70024)

Current sale price is £299

Regular price was £399

(Save £100)

Emporio Armani Chronograph Black Ceramic Watch (AR70022)

Black Friday Price Promise >

Chronograph Black Ceramic Watch (AR70022)

Current sale price is £299

Regular price was £399

(Save £100)

Emporio Armani Archetipo Chronograph Brown Leather Watch

Black Friday Price Promise >

Archetipo Chronograph Brown Leather Watch

Current sale price is £172

Regular price was £229

(Save £57)

Emporio Armani Archetipo Automatic Brown Leather Watch

Black Friday Price Promise >

Archetipo Automatic Brown Leather Watch

Current sale price is £240

Regular price was £329

(Save £89)

Sekonda Men's Velocity Black Leather Strap Chronograph

Black Friday Price Promise >

Men's Velocity Black Leather Strap Chronograph

Current sale price is £68

Regular price was £94.99

(Save £26.99)

Sekonda Mens Titan Multifunction Analogue Watch - Blue

Mens Titan Multifunction Analogue Watch - Blue

£74.99

Maserati Sfida 44mm Chro Blue Dial Ss Br

Sfida 44mm Chro Blue Dial Ss Br

Current sale price is £269

Regular price was £279

Emporio Armani Archetipo Chronograph Gray Leather Watch (AR11821)

Black Friday Price Promise >

Archetipo Chronograph Gray Leather Watch (AR11821)

Current sale price is £172

Regular price was £229

(Save £57)

Armani Exchange Chronograph Two-Tone Stainless Steel Watch and Interchangeable Strap Set (AX7181SET)

Black Friday Price Promise >

Armani Exchange

Chronograph Two-Tone Stainless Steel Watch and Interchangeable Strap Set (AX7181SET)

Current sale price is £167

Regular price was £239

(Save £72)

Emporio Armani Chronograph Stainless Steel Watch (AR11800)

Black Friday Price Promise >

Chronograph Stainless Steel Watch (AR11800)

Current sale price is £179

Regular price was £239

(Save £60)

Emporio Armani Three-Hand Date Leather Watch (AR11834)

Black Friday Price Promise >

Three-Hand Date Leather Watch (AR11834)

Current sale price is £116

Regular price was £179

(Save £63)

Sekonda Mens Circuit Chronograph Blue Dial Analogue Watch - Multi

Mens Circuit Chronograph Blue Dial Analogue Watch - Multi

£89.99

Emporio Armani World Explorer Chronograph Brown Ceramic Watch (AR70025)

Black Friday Price Promise >

World Explorer Chronograph Brown Ceramic Watch (AR70025)

Current sale price is £299

Regular price was £399

(Save £100)

Diesel Slim Chronograph Leather Watch

Black Friday Price Promise >

Slim Chronograph Leather Watch

Current sale price is £194

Regular price was £259

(Save £65)

Sekonda Men's Airborne Black Strap Chronograph Watch

Black Friday Price Promise >

Men's Airborne Black Strap Chronograph Watch

Current sale price is £43

Regular price was £89.99

(Save £46.99)

Diesel Stinger Chronograph Gunmetal Stainless Steel Watch (DZ4715)

Black Friday Price Promise >

Stinger Chronograph Gunmetal Stainless Steel Watch (DZ4715)

Current sale price is £209

Regular price was £279

(Save £70)

Emporio Armani Archetipo Three-Hand Date Brown Leather Watch

Archetipo Three-Hand Date Brown Leather Watch

£179

Fossil Men's Everett Chronograph Gold-Tone Stainless Steel Watch, FS6184

Black Friday Price Promise >

Men's Everett Chronograph Gold-Tone Stainless Steel Watch, FS6184

Current sale price is £149

Regular price was £199

(Save £50)

4.4 out of 5 stars

18 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.