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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Armani Exchange20

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Emporio Armani17

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Reflex Active17

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£100 - £250178

£250 - £50061

£750 - £10002

£1000 and more2

Fitness Tracker4

Water Resistant8

Other Metals148

Stainless Steel42

925 Sterling Silver1

Quartz / Battery82

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All Black Friday Deals164

Android Smart Watches19

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Results: 1 - 30 (of 331)

Number of results per page

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96products per page

BOSS Grand Prix 44 Leather Strap Black Watch

Black Friday Price Promise >

Grand Prix 44 Leather Strap Black Watch

Current sale price is £140

Regular price was £279

(Save £139)

VERSACE Fornax 44mm 2-Tone Case Chronograph Green Dial Watch

Fornax 44mm 2-Tone Case Chronograph Green Dial Watch

£1320

5 out of 5 stars

1 review

Armani Exchange Chronograph Black Watch and Bracelet Set

Black Friday Price Promise >

Armani Exchange

Chronograph Black Watch and Bracelet Set

Current sale price is £119.50

Regular price was £239

(Save £119.50)

Diesel Men's D-Curve Chronograph Stainless Steel Watch Dz4696 - Black

Black Friday Price Promise >

Men's D-Curve Chronograph Stainless Steel Watch Dz4696 - Black

Current sale price is £217

Regular price was £289

(Save £72)

5 out of 5 stars

1 review

Armani Exchange Chronograph Gold-Tone Watch and Bracelet Set

Black Friday Price Promise >

Armani Exchange

Chronograph Gold-Tone Watch and Bracelet Set

Current sale price is £119.50

Regular price was £239

(Save £119.50)

5 out of 5 stars

2 reviews

Emporio Armani Archetipo Three-Hand Date Stainless Steel Watch (8AR11825

Black Friday Price Promise >

Archetipo Three-Hand Date Stainless Steel Watch (8AR11825

Current sale price is £149

Regular price was £199

(Save £50)

Roamer of Switzerland Roamer Elite Mens Watch

Black Friday Price Promise >

Roamer of Switzerland

Roamer Elite Mens Watch

Current sale price is £379

Regular price was £759

(Save £380)

BOSS Blue Stainless Steel Mesh Bracelet Skymaster Watch

Black Friday Price Promise >

Blue Stainless Steel Mesh Bracelet Skymaster Watch

Current sale price is £180

Regular price was £359

(Save £179)

Armani Exchange Mens Three-Hand Date, Black Stainless Steel Watch, AX7101

Black Friday Price Promise >

Armani Exchange

Mens Three-Hand Date, Black Stainless Steel Watch, AX7101

Current sale price is £164

Regular price was £219

(Save £55)

Emporio Armani Chronograph Two-Tone Stainless Steel Watch (AR11692)

Black Friday Price Promise >

Chronograph Two-Tone Stainless Steel Watch (AR11692)

Current sale price is £131

Regular price was £239

(Save £108)

Orient Classic Green Dial Rose Gold Batons Steel Brown Leather strap

Black Friday Price Promise >

Classic Green Dial Rose Gold Batons Steel Brown Leather strap

Current sale price is £180

Regular price was £225

(Save £45)

Rotary Mens MOD Automatic 200m Nylon Strap 41mm Watch - Navy

Mens MOD Automatic 200m Nylon Strap 41mm Watch - Navy

£249

Reflex Active Series 38 Black Silicone Strap Sports Smart Calling Watch

Black Friday Price Promise >

Series 38 Black Silicone Strap Sports Smart Calling Watch

Current sale price is £35

Regular price was £49.96

(Save £14.96)

3.5 out of 5 stars

13 reviews

Rotary Rotary MOD RAF Smart Watch Leather Strap

Rotary MOD RAF Smart Watch Leather Strap

£179

Rotary Mens MOD Connected Nylon Strap Smart Watch - Navy

Mens MOD Connected Nylon Strap Smart Watch - Navy

£179

Ingersoll 1892 The Springfield Automatic Mens Watch with Black Dial and Black PU Strap - I15202

Black Friday Price Promise >

1892 The Springfield Automatic Mens Watch with Black Dial and Black PU Strap - I15202

Current sale price is £158

Regular price was £395

(Save £237)

5 out of 5 stars

1 review

Armani Exchange Chronograph Watch and Bracelet Set

Black Friday Price Promise >

Armani Exchange

Chronograph Watch and Bracelet Set

Current sale price is £119.50

Regular price was £239

(Save £119.50)

Reflex Active Spectra AMOLED Calling Black Strap Smart Watch

Black Friday Price Promise >

Spectra AMOLED Calling Black Strap Smart Watch

Current sale price is £22

Regular price was £49.95

(Save £27.95)

4.5 out of 5 stars

2 reviews

Orient Classic Grey Dial Steel Black Leather strap

Black Friday Price Promise >

Classic Grey Dial Steel Black Leather strap

Current sale price is £180

Regular price was £225

(Save £45)

Police Gents Batman Dark Side Black Silicone Strap Watch

Black Friday Price Promise >

Gents Batman Dark Side Black Silicone Strap Watch

Current sale price is £175

Regular price was £249.95

(Save £74.95)

5 out of 5 stars

1 review

Luminox Navy Seal 3580 Series 45mm Black Gold Dial Black Strap

Navy Seal 3580 Series 45mm Black Gold Dial Black Strap

£639

Rotary Mens MOD x Royal Navy 41mm Chronograph Nylon Strap Watch - Navy

Mens MOD x Royal Navy 41mm Chronograph Nylon Strap Watch - Navy

£199

Rotary Mens Skeleton Automatic Leather Strap 40mm Gold Plated Watch - Black

Mens Skeleton Automatic Leather Strap 40mm Gold Plated Watch - Black

£249

Rotary Mens x MOD British Army ATP 40mm Canvas Strap Watch - Green

Mens x MOD British Army ATP 40mm Canvas Strap Watch - Green

£149

Rotary Mens MOD x ATP Stainless Steel NATO Strap Watch - Green

Mens MOD x ATP Stainless Steel NATO Strap Watch - Green

£149

Sekonda Chronograph Stainless Steel Mens Watch

Black Friday Price Promise >

Chronograph Stainless Steel Mens Watch

Current sale price is £47

Regular price was £60

(Save £13)

5 out of 5 stars

5 reviews

Roamer of Switzerland Roamer Deep Sea Mens Watch

Black Friday Price Promise >

Roamer of Switzerland

Roamer Deep Sea Mens Watch

Current sale price is £239

Regular price was £299

(Save £60)

5 out of 5 stars

1 review

Michael Kors Callum Three-Hand Date Gunmetal Stainless Steel Watch (MK9290)

Black Friday Price Promise >

Callum Three-Hand Date Gunmetal Stainless Steel Watch (MK9290)

Current sale price is £110

Regular price was £219

(Save £109)

Maserati Successo 44Mm Chr Blue Dial Mens Watch Stainless Steel

Successo 44Mm Chr Blue Dial Mens Watch Stainless Steel

£199

5 out of 5 stars

4 reviews

Rotary Men's AMOLED GPS Black Silicone Strap Calling Smart Watch

Black Friday Price Promise >

Men's AMOLED GPS Black Silicone Strap Calling Smart Watch

Current sale price is £90

Regular price was £150

(Save £60)

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Results: 1 - 30 (of 331)

Number of results per page

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.