Search Account Saved Basket0

Black Friday
Christmas
New In
Designer Brands
Women
Men
Baby & Kids
Toys
Sports & Travel
Home & Garden
Appliances
Tech & Gaming
Beauty
Gifts & Jewellery
Offers
Clearance

Black Friday

Extra 15% off selected deals

Watches, Apple, Fitbit, Smart Watches & Wearable Tech, Technology & Gaming

Filter

Filters for Black Friday Deals

All Black Friday Deals61

Filters for Sports Technology Type

Activity & Sports Trackers5

Filters for Watch Model

Apple Watch Ultra 312

Apple Watch SE 315

Apple Watch Series 1127

Apple Watch Series 106

Android Smart Watches5

Filters for Watch Material

Filters for Customer Rating

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Filters for Brand

A

List of filters A

B

List of filters B

D

List of filters D

F

List of filters F

G

List of filters G

H

List of filters H

R

List of filters R

Reflex Active32

S

List of filters S

T

List of filters T

W

List of filters W

Filters for Case Material

Filters for Offers

Filters for Price Range

£250 - £50037

£500 - £75014

£750 - £10002

Filters for Colour

Filters for Apple Watch Strap Size

Filters for Watch Type

Fitness Tracker1

Filters for Strap Style

Page 1. Results: 1 to 30 (of 65)

Results: 1 - 30 (of 65)

Number of results per page

30products per page

Allproducts per page

Apple Watch Series 11 (GPS) 42mm Rose Gold Aluminium Case with Light Blush Sport Band - S/M

New Black Friday Deal

Watch Series 11 (GPS) 42mm Rose Gold Aluminium Case with Light Blush Sport Band - S/M

Current sale price is £349

(Save £20)

Regular price was £369

5 out of 5 stars

6 reviews

Apple Watch Ultra 3 (GPS + Cellular, 2025) 49mm Black Titanium Case with Black Ocean Band

New Black Friday Deal

Watch Ultra 3 (GPS + Cellular, 2025) 49mm Black Titanium Case with Black Ocean Band

Current sale price is £719

Regular price was £749

4.8 out of 5 stars

9 reviews

Apple Watch Series 10 (GPS), Jet Black Aluminium Case with Ink Sport Loop

Lowest Ever Price

Watch Series 10 (GPS), Jet Black Aluminium Case with Ink Sport Loop

Current sale price is From £269

(Save up to £130)

Regular price was From £399

4.9 out of 5 stars

17 reviews

Apple Watch Series 11 (GPS) 42mm Jet Black Aluminium Case with Black Sport Band - M/L

New Black Friday Deal

Watch Series 11 (GPS) 42mm Jet Black Aluminium Case with Black Sport Band - M/L

Current sale price is £349

(Save £20)

Regular price was £369

5 out of 5 stars

2 reviews

Apple Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - M/L

New Black Friday Deal

Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - M/L

Current sale price is £379

(Save £20)

Regular price was £399

5 out of 5 stars

7 reviews

Apple Watch SE 3 (GPS, 2025) 40mm Midnight Aluminium Case with Midnight Sport Band - S/M

New Black Friday Deal

Watch SE 3 (GPS, 2025) 40mm Midnight Aluminium Case with Midnight Sport Band - S/M

Current sale price is £199

(Save £20)

Regular price was £219

4.5 out of 5 stars

2 reviews

Fitbit Inspire 3 - Black/Midnight Zen Health and Fitness Tracker with up to 10-days battery life. Android and iOS compatible

Black Friday Deal

Available in black, lilac, orange coloursAvailable in black, lilac, orange coloursAvailable in black, lilac, orange coloursAvailable in black, lilac, orange coloursAvailable in black, lilac, orange colours

Inspire 3 - Black/Midnight Zen Health and Fitness Tracker with up to 10-days battery life. Android and iOS compatible

Current sale price is From £52

(Save up to £32)

Regular price was From £84

4.4 out of 5 stars

107 reviews

Apple Watch Series 10 (GPS), Jet Black Aluminium Case with Black Sport Band

Lowest Ever Price

Watch Series 10 (GPS), Jet Black Aluminium Case with Black Sport Band

Current sale price is From £269

(Save up to £40)

Regular price was From £299

4.7 out of 5 stars

60 reviews

Apple Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - S/M

New Black Friday Deal

Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - S/M

Current sale price is £379

(Save £20)

Regular price was £399

5 out of 5 stars

3 reviews

Fitbit Sense 2, Health and Fitness Smartwatch

Black Friday Deal

Available in blue, grey, white coloursAvailable in blue, grey, white coloursAvailable in blue, grey, white coloursAvailable in blue, grey, white coloursAvailable in blue, grey, white colours

Sense 2, Health and Fitness Smartwatch

Current sale price is From £155

(Save up to £64)

Regular price was £219

3.7 out of 5 stars

117 reviews

Apple Watch Series 11 (GPS) 42mm Rose Gold Aluminium Case with Light Blush Sport Band - M/L

New Black Friday Deal

Watch Series 11 (GPS) 42mm Rose Gold Aluminium Case with Light Blush Sport Band - M/L

Current sale price is £349

(Save £20)

Regular price was £369

4 out of 5 stars

4 reviews

Apple Watch SE 3 (GPS, 2025) 44mm Midnight Aluminium Case with Midnight Sport Band - M/L

New Black Friday Deal

Watch SE 3 (GPS, 2025) 44mm Midnight Aluminium Case with Midnight Sport Band - M/L

Current sale price is £229

(Save £20)

Regular price was £249

5 out of 5 stars

1 review

Apple Watch Series 11 (GPS) 46mm Rose Gold Aluminium Case with Light Blush Sport Band - M/L

New Black Friday Deal

Watch Series 11 (GPS) 46mm Rose Gold Aluminium Case with Light Blush Sport Band - M/L

Current sale price is £379

(Save £20)

Regular price was £399

Apple Watch Series 11 (GPS) 42mm Jet Black Aluminium Case with Black Sport Band - S/M

New Black Friday Deal

Watch Series 11 (GPS) 42mm Jet Black Aluminium Case with Black Sport Band - S/M

Current sale price is £349

(Save £20)

Regular price was £369

5 out of 5 stars

1 review

Apple Watch SE 3 (GPS, 2025) 40mm Starlight Aluminium Case with Starlight Sport Band - M/L

New Black Friday Deal

Watch SE 3 (GPS, 2025) 40mm Starlight Aluminium Case with Starlight Sport Band - M/L

Current sale price is £199

(Save £20)

Regular price was £219

5 out of 5 stars

2 reviews

Apple Watch Ultra 3 (GPS + Cellular, 2025) 49mm Black Titanium Case with Black Titanium Milanese Loop - Medium

New Black Friday Deal

Watch Ultra 3 (GPS + Cellular, 2025) 49mm Black Titanium Case with Black Titanium Milanese Loop - Medium

Current sale price is £819

Regular price was £849

3 out of 5 stars

1 review

Fitbit Charge 6 - Obsidian Band / Black Aluminum Case

Black Friday Deal

Charge 6 - Obsidian Band / Black Aluminum Case

Current sale price is £88

(Save £51)

Regular price was £139

4.5 out of 5 stars

83 reviews

Apple Watch Series 11 (GPS) 42mm Silver Aluminium Case with Purple Fog Sport Band - S/M

New Black Friday Deal

Watch Series 11 (GPS) 42mm Silver Aluminium Case with Purple Fog Sport Band - S/M

Current sale price is £349

(Save £20)

Regular price was £369

Apple Watch Ultra 3 (GPS + Cellular, 2025) 49mm Natural Titanium Case with Anchor Blue Ocean Band

New Black Friday Deal

Watch Ultra 3 (GPS + Cellular, 2025) 49mm Natural Titanium Case with Anchor Blue Ocean Band

Current sale price is £719

Regular price was £749

4.3 out of 5 stars

7 reviews

Apple Watch Series 11 (GPS + Cellular, 2025) 46mm Jet Black Aluminium Case with Black Sport Band - M/L

New Black Friday Deal

Watch Series 11 (GPS + Cellular, 2025) 46mm Jet Black Aluminium Case with Black Sport Band - M/L

Current sale price is £479

Regular price was £499

5 out of 5 stars

2 reviews

Apple Watch SE 3 (GPS, 2025) 40mm Midnight Aluminium Case with Midnight Sport Band - M/L

New Black Friday Deal

Watch SE 3 (GPS, 2025) 40mm Midnight Aluminium Case with Midnight Sport Band - M/L

Current sale price is £199

(Save £20)

Regular price was £219

Apple Watch Series 11 (GPS) 42mm Space Grey Aluminium Case with Black Sport Band - M/L

New Black Friday Deal

Watch Series 11 (GPS) 42mm Space Grey Aluminium Case with Black Sport Band - M/L

Current sale price is £349

(Save £20)

Regular price was £369

Apple Watch Ultra 3 (GPS + Cellular, 2025) 49mm Black Titanium Case with Black Alpine Loop - Medium

New Black Friday Deal

Watch Ultra 3 (GPS + Cellular, 2025) 49mm Black Titanium Case with Black Alpine Loop - Medium

Current sale price is £719

Regular price was £749

3 out of 5 stars

2 reviews

Fitbit Charge 6 - Porcelain Band / Silver Aluminum Case

Black Friday Deal

Charge 6 - Porcelain Band / Silver Aluminum Case

Current sale price is £98

(Save £41)

Regular price was £139

4.6 out of 5 stars

77 reviews

Apple Watch Series 11 (GPS + Cellular, 2025) 42mm Rose Gold Aluminium Case with Light Blush Sport Band - S/M

New Black Friday Deal

Watch Series 11 (GPS + Cellular, 2025) 42mm Rose Gold Aluminium Case with Light Blush Sport Band - S/M

Current sale price is £449

Regular price was £469

2 out of 5 stars

1 review

Apple Watch Series 11 (GPS) 46mm Space Grey Aluminium Case with Black Sport Band - S/M

New Black Friday Deal

Watch Series 11 (GPS) 46mm Space Grey Aluminium Case with Black Sport Band - S/M

Current sale price is £379

(Save £20)

Regular price was £399

5 out of 5 stars

1 review

Apple Watch Series 11 (GPS + Cellular, 2025) 42mm Natural Titanium Case with Natural Milanese Loop

New Black Friday Deal

Watch Series 11 (GPS + Cellular, 2025) 42mm Natural Titanium Case with Natural Milanese Loop

Current sale price is £679

Regular price was £699

Apple Watch Series 11 (GPS) 46mm Silver Aluminium Case with Purple Fog Sport Band - M/L

New Black Friday Deal

Watch Series 11 (GPS) 46mm Silver Aluminium Case with Purple Fog Sport Band - M/L

Current sale price is £379

(Save £20)

Regular price was £399

5 out of 5 stars

1 review

Apple Watch Series 11 (GPS + Cellular, 2025) 42mm Gold Titanium Case with Gold Milanese Loop

New Black Friday Deal

Watch Series 11 (GPS + Cellular, 2025) 42mm Gold Titanium Case with Gold Milanese Loop

Current sale price is £679

Regular price was £699

2 out of 5 stars

1 review

Apple Watch Ultra 3 (GPS + Cellular, 2025) 49mm Black Titanium Case with Black Alpine Loop - Large

New Black Friday Deal

Watch Ultra 3 (GPS + Cellular, 2025) 49mm Black Titanium Case with Black Alpine Loop - Large

Current sale price is £719

Regular price was £749

Page 1. Results: 1 to 30 (of 65)

Results: 1 - 30 (of 65)

Number of results per page

30products per page

Allproducts per page

Page2
Page3
Page2
Page3

Next PagePage 1 selected

Use the right and left arrows to scroll through the image carouselPage 1 of 322

Use the right and left arrows to scroll through the image carouselPage 1 of 322

Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

My account

Account summary
Track my order
Delivery & returns

Ways to Pay & Protect

Very Pay
Very Protect
Very Money Matters

Cards & Loans

Very Credit Card
Looking for a loan?

Privacy notice and cookies

Privacy policy
Cookie policy
Manage cookies

Help

Help & FAQs
Product support hub
Financial difficulties
Cost of living support
Persistent debt
PPI complaints
Contact us
Terms & conditions
Product recall & safety
Careers
Become an affiliate
Corporate Social Responsibility
Fraud and scam awareness
Buying guides
Website vulnerability disclosure
Brand directory
Site map
Accessibility

Download the app

Let's get social

© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

20% off your first credit order!

What you need to know
Apply for Very Pay to get 20% off your first credit order. Enter WELCOME at the checkout

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.