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Free home delivery on orders £75+

Free returns

Shop the brands you love

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Technology & Gaming

Technology & Gaming, Android Smart Watches, Customer Rating 4

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Smart Watches & Wearable Tech41

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£100 - £25012

£250 - £50010

Apple Watch Series 121

Android Smart Watches41

Galaxy Watch 83

Apple Watch Ultra 32

Galaxy Watch Ultra21

Galaxy Watch 8 Classic2

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Activity & Sports Trackers24

Heart Rate Monitors8

Fitness Tracker14

Water Resistant1

Stainless Steel2

All Black Friday Deals22

Page 1. Results: 1 to 30 (of 41)

Results: 1 - 30 (of 41)

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Garmin vivoactive 5 Music Smartwatch with GPS, WiFi

+1 colour

Available in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue colours

vivoactive 5 Music Smartwatch with GPS, WiFi

Current sale price is £179

Regular price was £209

(Save £30)

4.3 out of 5 stars

1.6k reviews

Garmin Venu 4 - 45mm

Black Friday Price Promise >

Available in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow colours

Venu 4 - 45mm

Current sale price is £339

Regular price was £439

(Save £100)

4.5 out of 5 stars

302 reviews

Garmin Instinct 3 - 50mm, AMOLED, Fern Green with Fern Green Band

Extra 10% off: code EXTRA

Instinct 3 - 50mm, AMOLED, Fern Green with Fern Green Band

Current sale price is £249

Regular price was £349

(Save £100)

4.5 out of 5 stars

122 reviews

Huawei Watch Fit 3 - White

Black Friday Price Promise >

Watch Fit 3 - White

Current sale price is £69

Regular price was £139

(Save £70)

4.7 out of 5 stars

22 reviews

Fitbit Charge 6 - Porcelain Band / Silver Aluminum Case

Charge 6 - Porcelain Band / Silver Aluminum Case

£139

4.5 out of 5 stars

53 reviews

Huawei Watch GT5 pro 46mm Black

Black Friday Price Promise >

Watch GT5 pro 46mm Black

Current sale price is £189

Regular price was £329

(Save £140)

4.6 out of 5 stars

12 reviews

Samsung Galaxy Watch8 (Bluetooth) 40mm Dark Grey + Buds 3 FE Black - Galaxy AI

Galaxy Watch8 (Bluetooth) 40mm Dark Grey + Buds 3 FE Black - Galaxy AI

£399

4.6 out of 5 stars

476 reviews

Fitbit Charge 6 - Obsidian Band / Black Aluminum Case

Charge 6 - Obsidian Band / Black Aluminum Case

£139

4.2 out of 5 stars

64 reviews

Fitbit Inspire 3 - Black/Midnight Zen Health and Fitness Tracker with up to 10-days battery life. Android and iOS compatible

Available in lilac, orange coloursAvailable in lilac, orange coloursAvailable in lilac, orange coloursAvailable in lilac, orange coloursAvailable in lilac, orange colours

Inspire 3 - Black/Midnight Zen Health and Fitness Tracker with up to 10-days battery life. Android and iOS compatible

From £84

4.3 out of 5 stars

73 reviews

Reflex Active Spectra AMOLED Calling Black Strap Smart Watch

Flash Deal ends 15.11.26

Spectra AMOLED Calling Black Strap Smart Watch

Current sale price is £19.50

Regular price was £49.95

(Save £30.45)

4.5 out of 5 stars

2 reviews

Huawei Watch Fit 4 Aluminium Alloy Black

Black Friday Price Promise >

Watch Fit 4 Aluminium Alloy Black

Current sale price is £99

Regular price was £129

(Save £30)

4 out of 5 stars

4 reviews

Huawei Watch GT5 46mm Black

Black Friday Price Promise >

Watch GT5 46mm Black

Current sale price is £129

Regular price was £229

(Save £100)

4.7 out of 5 stars

11 reviews

Garmin Instinct 3 50mm Smartwatch - Black with Bolt Blue Accents

Black Friday Price Promise >

Instinct 3 50mm Smartwatch - Black with Bolt Blue Accents

Current sale price is £315

Regular price was £429

(Save £114)

4.5 out of 5 stars

122 reviews

Huawei Band 11 - Purple

Black Friday Price Promise >

Band 11 - Purple

Current sale price is £39

Regular price was £49.99

(Save £10.99)

4.7 out of 5 stars

3 reviews

Huawei GT6 Pro 46mm Watch - Titanium

Black Friday Price Promise >

GT6 Pro 46mm Watch - Titanium

Current sale price is £319

Regular price was £379

(Save £60)

4 out of 5 stars

4 reviews

Sekonda Mens Active Plus Black Stainless Steel Bracelet Smart Watch

Extra 10% off: code EXTRA

Mens Active Plus Black Stainless Steel Bracelet Smart Watch

Current sale price is £84

Regular price was £99.99

(Save £15.99)

4 out of 5 stars

8 reviews

Huawei Band 11 Pro with Built-in GPS - Isle Blue

Black Friday Price Promise >

Available in black, blue, green coloursAvailable in black, blue, green coloursAvailable in black, blue, green coloursAvailable in black, blue, green coloursAvailable in black, blue, green colours

Band 11 Pro with Built-in GPS - Isle Blue

Current sale price is £59

Regular price was £69.99

(Save £10.99)

4.7 out of 5 stars

6 reviews

Huawei GT6 Pro 46mm Watch - Black

Black Friday Price Promise >

GT6 Pro 46mm Watch - Black

Current sale price is £239

Regular price was £299

(Save £60)

4 out of 5 stars

3 reviews

Sekonda Mens Active Plus Gold Stainless Steel Bracelet Smart Watch

Extra 10% off: code EXTRA

Mens Active Plus Gold Stainless Steel Bracelet Smart Watch

Current sale price is £84

Regular price was £99.99

(Save £15.99)

4 out of 5 stars

3 reviews

Fitbit Charge 6 - Coral Band / Champagne Gold Aluminum Case

Charge 6 - Coral Band / Champagne Gold Aluminum Case

£139

4.3 out of 5 stars

40 reviews

Withings Scanwatch Nova Blue

Scanwatch Nova Blue

£549

4.6 out of 5 stars

19 reviews

Huawei Watch D2 Black

Watch D2 Black

£349

4.3 out of 5 stars

6 reviews

Withings Scanwatch Nova Black

Scanwatch Nova Black

£549

4.8 out of 5 stars

5 reviews

Reflex Active Series 29 Calling Smart Watch

Flash Deal ends 15.11.26

Series 29 Calling Smart Watch

Current sale price is £22.50

Regular price was £65

(Save £42.50)

4 out of 5 stars

5 reviews

Withings Scanwatch Light - Rose Gold White

Scanwatch Light - Rose Gold White

£229

4.3 out of 5 stars

30 reviews

Reflex Active Spectra Mink Silicone Strap Smart Watch

Flash Deal ends 15.11.26

Spectra Mink Silicone Strap Smart Watch

Current sale price is £42

Regular price was £59.95

(Save £17.95)

4.7 out of 5 stars

3 reviews

Sekonda Unisex Track Two Tone Alloy Bracelet with LCD Dial Smart Watch

Unisex Track Two Tone Alloy Bracelet with LCD Dial Smart Watch

£54.99

4.3 out of 5 stars

4 reviews

Withings Scanwatch 2 38mm - White

Scanwatch 2 38mm - White

£319

4.6 out of 5 stars

40 reviews

Withings Scanwatch 2 38mm - Black

Scanwatch 2 38mm - Black

£319

4.6 out of 5 stars

29 reviews

Huawei Watch Fit 4 Pro Titanium Green

Black Friday Price Promise >

Watch Fit 4 Pro Titanium Green

Current sale price is £149

Regular price was £169

(Save £20)

4.5 out of 5 stars

2 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.