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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Up to 40% off Bank Holiday Deals

Up to 40% off Bank Holiday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Toys, Hoy, Our Generation, Pictionary, Pop!

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Play Figures & Collectibles40

Dolls & Doll Accessories9

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Our Generation9

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5 out of 5 stars

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Our Generation Activity Tooth Fairy Doll - Twinkle

Bank Holiday Deal

Activity Tooth Fairy Doll - Twinkle

Current sale price is £37.99

Regular price was £44.99

(Save £7)

4.8 out of 5 stars

106 reviews

Our Generation Prima Doll

Bank Holiday Deal

Prima Doll

Current sale price is £29.99

Regular price was £44.99

(Save £15)

4.8 out of 5 stars

12 reviews

Our Generation Elara Doll & Lumina

Bank Holiday Deal

Elara Doll & Lumina

Current sale price is £40.99

Regular price was £54.99

(Save £14)

5 out of 5 stars

13 reviews

Our Generation Addison Doll

Bank Holiday Deal

Addison Doll

Current sale price is £28.99

Regular price was £44.99

(Save £16)

5 out of 5 stars

21 reviews

Pop! POP Football: England- Declan Rice

Bank Holiday Deal

POP Football: England- Declan Rice

Current sale price is £10.99

Regular price was £12.99

(Save £2)

Pop! POP Football: England- Bukayo Saka

Bank Holiday Deal

POP Football: England- Bukayo Saka

Current sale price is £9.99

Regular price was £12.99

(Save £3)

Our Generation Bright as the Sun Doll Outfit

Bank Holiday Deal

Bright as the Sun Doll Outfit

Current sale price is £17.99

Regular price was £21.99

(Save £4)

4.9 out of 5 stars

16 reviews

Pop! POP Rocks: Pop Star 1 - Sabrina Carpenter

POP Rocks: Pop Star 1 - Sabrina Carpenter

£12.99

Pop! POP Football: England- Cole Palmer

Bank Holiday Deal

POP Football: England- Cole Palmer

Current sale price is £6.99

Regular price was £12.99

(Save £6)

Pop! POP Football: England- Phil Foden

Bank Holiday Deal

POP Football: England- Phil Foden

Current sale price is £7.99

Regular price was £12.99

(Save £5)

Pop! Movies: Wicked - Elphaba #1696

Bank Holiday Deal

Movies: Wicked - Elphaba #1696

Current sale price is £6.99

Regular price was £12.99

(Save £6)

4 out of 5 stars

4 reviews

Our Generation Doll With Pink Pleated Skirt - Mei

Bank Holiday Deal

Doll With Pink Pleated Skirt - Mei

Current sale price is £28.99

Regular price was £33.99

(Save £5)

5 out of 5 stars

12 reviews

Our Generation Luna | 46cm Slumber Party Doll

Bank Holiday Deal

Luna | 46cm Slumber Party Doll

Current sale price is £33.99

Regular price was £44.99

(Save £11)

4.7 out of 5 stars

14 reviews

Pop! POP Football: England- John Stones

Bank Holiday Deal

POP Football: England- John Stones

Current sale price is £10.99

Regular price was £12.99

(Save £2)

Pop! Funko Bitty Pop! Disney Chase Board Game

Bank Holiday Deal

Funko Bitty Pop! Disney Chase Board Game

Current sale price is £13.99

Regular price was £17.99

(Save £4)

4.3 out of 5 stars

4 reviews

Our Generation Nadya Doll with Bathing Suit

Bank Holiday Deal

Nadya Doll with Bathing Suit

Current sale price is £25.99

Regular price was £33.99

(Save £8)

4.8 out of 5 stars

13 reviews

Pop! Town: Wicked - Elphaba with Emerald City #44

Bank Holiday Deal

Town: Wicked - Elphaba with Emerald City #44

Current sale price is £18.99

Regular price was £34.99

(Save £16)

Our Generation Pixie | 46 cm Tooth Fairy Doll

Bank Holiday Deal

Pixie | 46 cm Tooth Fairy Doll

Current sale price is £29.99

Regular price was £44.99

(Save £15)

5 out of 5 stars

10 reviews

Pop! Disney Moana 2 - Matangi #1548

Bank Holiday Deal

Disney Moana 2 - Matangi #1548

Current sale price is £7.99

Regular price was £12.99

(Save £5)

Pop! POP Disney: TS5 - Lily Pad

POP Disney: TS5 - Lily Pad

£12.99

Pop! POP Star Wars: M & G- POP 2 grogu

POP Star Wars: M & G- POP 2 grogu

Current sale price is £10

Regular price was £12.99

(Save £2.99)

Pop! POP Animation: KPOP DH- Rumi w/CH (GW)

POP Animation: KPOP DH- Rumi w/CH (GW)

£12.99

4 out of 5 stars

1 review

Pop! POP Super: Spider-Man BND- POP 3

POP Super: Spider-Man BND- POP 3

£17.99

Pop! POP Disney: TS5 - Woody

POP Disney: TS5 - Woody

£12.99

5 out of 5 stars

1 review

Pop! POP Disney: TS5 - Bullseye

POP Disney: TS5 - Bullseye

£12.99

5 out of 5 stars

1 review

Pop! Rocks: Oasis - Liam Gallagher #256

Rocks: Oasis - Liam Gallagher #256

£12.99

4.5 out of 5 stars

2 reviews

Pictionary Classic Family Game

Classic Family Game

Current sale price is £12.99

Regular price was £19.99

(Save £7)

4.8 out of 5 stars

10 reviews

Pop! POP Animation: B - Bluey (Granny)

POP Animation: B - Bluey (Granny)

£12.99

Hoy Pentland 24-inch Kids Black Mountain Bike

Pentland 24-inch Kids Black Mountain Bike

£469.99

Pop! POP Disney: TS5 - Buzz

POP Disney: TS5 - Buzz

£12.99

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

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You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.