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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Toys, 0-6 Months, Girl

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Activity & Sensory Toys10

Electronic Learning Toys2

Preschool Play Figures & Vehicles6

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Disney Princess1

In The Night Garden1

Lili and Stitch1

Paddington Bear1

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All Black Friday Deals36

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Results: 1 - 30 (of 85)

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Fisher-Price Laugh & Learn Going Places Learning Purse

Laugh & Learn Going Places Learning Purse

Current sale price is £13.99

Regular price was £14.99

(Save £1)

4.6 out of 5 stars

73 reviews

Skip Hop Explore and More Baby's View 3-Stage Activity Center , Baby & Toddler Essential

Black Friday Price Promise >

Explore and More Baby's View 3-Stage Activity Center , Baby & Toddler Essential

Current sale price is £135

Regular price was £150

(Save £15)

4.5 out of 5 stars

432 reviews

Mamas & Papas Sit & Play - Welcome to the World Pink

Black Friday Price Promise >

Sit & Play - Welcome to the World Pink

Current sale price is £30

Regular price was £40

(Save £10)

4.3 out of 5 stars

21 reviews

VTech Baby Suction Cup Fluttering Flamingo

Suction Cup Fluttering Flamingo

Current sale price is £13

Regular price was £17.99

(Save £4.99)

5 out of 5 stars

2 reviews

Baby Einstein Sea Dreams Soother Sleep Soother - Pink

Sea Dreams Soother Sleep Soother - Pink

Current sale price is £24.99

Regular price was £29.99

(Save £5)

4.7 out of 5 stars

49 reviews

VTech Baby Ocean Buddies 3-Mode Musical Toy Set

Ocean Buddies 3-Mode Musical Toy Set

£14.99

5 out of 5 stars

9 reviews

Fisher-Price 4-in-1 Cuddle & Crawl Duck Musical Activity Toy

4-in-1 Cuddle & Crawl Duck Musical Activity Toy

Current sale price is £25.99

Regular price was £37.99

(Save £12)

Bright Starts SuperSeat Playful Paradise 3-in-1 Seat

SuperSeat Playful Paradise 3-in-1 Seat

Current sale price is £32.99

Regular price was £35.99

(Save £3)

4.5 out of 5 stars

52 reviews

Baby Born Integrated Rattle Sweetie Pink Baby Doll - 30cm

Integrated Rattle Sweetie Pink Baby Doll - 30cm

£13.99

Baby Einstein Sea Dreams Soother Sleep Soother

Sea Dreams Soother Sleep Soother

Current sale price is £24.99

Regular price was £29.99

(Save £5)

3.5 out of 5 stars

92 reviews

Fisher-Price Glow & Grow Kick & Play Activity Gym - Blue

Glow & Grow Kick & Play Activity Gym - Blue

£34.99

4.7 out of 5 stars

61 reviews

Tonies Ms. Rachel Audio Character

Ms. Rachel Audio Character

£14.99

4.9 out of 5 stars

375 reviews

Ms Rachel Ready, Set, Go Vehicle - Ms Rachel

Ready, Set, Go Vehicle - Ms Rachel

£9.99

4.9 out of 5 stars

24 reviews

Bright Starts Disney Baby Finding Nemo Mr. Ray Ocean Lights & Music Gym

Disney Baby Finding Nemo Mr. Ray Ocean Lights & Music Gym

Current sale price is £44.99

Regular price was £69.99

(Save £25)

4.1 out of 5 stars

82 reviews

Fisher-Price Light-Up Kick & Play Activity Gym - Pink

Light-Up Kick & Play Activity Gym - Pink

£34.99

4 out of 5 stars

13 reviews

Fisher-Price Light-Up Breathing Motion Otter Plush Toy

Light-Up Breathing Motion Otter Plush Toy

£24.99

4.3 out of 5 stars

99 reviews

Liberty House Toddler Play Mat - Alphabet & Roads

Toddler Play Mat - Alphabet & Roads

£28.99

Disney Stitch Disney Snuglets Wellbeing Stitch 40cm Plush

Disney Snuglets Wellbeing Stitch 40cm Plush

Current sale price is £28.99

Regular price was £29.99

5 out of 5 stars

1 review

Skip Hop Farmstand Let the Beet Drop DJ Set , Baby & Toddler Essential

Black Friday Price Promise >

Farmstand Let the Beet Drop DJ Set , Baby & Toddler Essential

Current sale price is £26

Regular price was £30

(Save £4)

4.9 out of 5 stars

50 reviews

Skip Hop Farmstand See & Bee Steering Wheel , Baby & Toddler Essential

Black Friday Price Promise >

Farmstand See & Bee Steering Wheel , Baby & Toddler Essential

Current sale price is £22

Regular price was £25

(Save £3)

4.8 out of 5 stars

29 reviews

Yookidoo Light & Music Friends Ball Baby Activity Toy

Black Friday Price Promise >

Light & Music Friends Ball Baby Activity Toy

Current sale price is £19

Regular price was £22

(Save £3)

Mamas & Papas Tummy Time Roll - Welcome to the World Grey

Black Friday Price Promise >

Tummy Time Roll - Welcome to the World Grey

Current sale price is £18

Regular price was £30

(Save £12)

5 out of 5 stars

1 review

Mamas & Papas Tummy Time Roll - Welcome to the World Pink

Black Friday Price Promise >

Tummy Time Roll - Welcome to the World Pink

Current sale price is £23

Regular price was £30

(Save £7)

4.8 out of 5 stars

5 reviews

Bright Starts Everything Nice 9-Piece Gift Set

Everything Nice 9-Piece Gift Set

£19.99

5 out of 5 stars

2 reviews

Yookidoo Crawl 'N' Go Snail Musical Crawling Toy & Ring Stacker for Babies

Black Friday Price Promise >

Crawl 'N' Go Snail Musical Crawling Toy & Ring Stacker for Babies

Current sale price is £26

Regular price was £30

(Save £4)

Fisher-Price Glow and Grow™ Kick & Play™ Piano Gym with Light-Up Learning Piano

Black Friday Price Promise >

Glow and Grow™ Kick & Play™ Piano Gym with Light-Up Learning Piano

Current sale price is £34.99

Regular price was £39.99

(Save £5)

Mamas & Papas Welcome to the World Playmat- Pink

Black Friday Price Promise >

Welcome to the World Playmat- Pink

Current sale price is £82

Regular price was £110

(Save £28)

4.9 out of 5 stars

10 reviews

Tutti Bambini Luxury XL Reversible Playmat (200 x 140 cm) - Cathedral & Dash - Grey

Black Friday Price Promise >

Luxury XL Reversible Playmat (200 x 140 cm) - Cathedral & Dash - Grey

Current sale price is £119

Regular price was £149

(Save £30)

4.2 out of 5 stars

5 reviews

Gund Peek-A-Boo Flappy

Peek-A-Boo Flappy

£12.99

Mamas & Papas Tummy Time Snugglerug - Elephant

Black Friday Price Promise >

Tummy Time Snugglerug - Elephant

Current sale price is £29

Regular price was £39

(Save £10)

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.