Menu

Search Very

Search Account Saved Basket

BlackFriday
New In
Christmas
Women
Men
Baby &Kids
Toys
Sports &Travel
Home &Garden
Appliances
Tech &Gaming
Beauty
Gifts &Jewellery
PremiumBrands
Offers
Clearance

Search

Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Use the right and left arrows to scroll through the image carouselPage 1 of 421

Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

Home
/
Women

Women, underwired, 44FF

Filter

All Black Friday Deals20

C

E

P

S

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

Page 1. Results: 1 to 30 (of 48)

Results: 1 - 30 (of 48)

Number of results per page

30products per page

Allproducts per page

Elomi Lucie Underwired Plunge Bra - Black

Lucie Underwired Plunge Bra - Black

Current sale price is £33.75

Regular price was £45

(Save £11.25)

4.4 out of 5 stars

7 reviews

Pour Moi Sofia Lace Embroidered Side Support Bra

Sofia Lace Embroidered Side Support Bra

£36

4.5 out of 5 stars

307 reviews

Curvy Kate Wonderfully Full Cup Side Support Bra - Deep Teal

Extra 10% off: code EXTRA

Wonderfully Full Cup Side Support Bra - Deep Teal

Current sale price is £28

Regular price was £35

(Save £7)

Elomi Lucie Underwire Stretch Plunge Bra - White

Lucie Underwire Stretch Plunge Bra - White

Current sale price is £33.75

Regular price was £45

(Save £11.25)

5 out of 5 stars

3 reviews

Elomi Morgan Underwired Bra - White

Extra 10% off: code EXTRA

Morgan Underwired Bra - White

Current sale price is From £33

Regular price was £44

(Save up to £11)

4.2 out of 5 stars

18 reviews

Curvy Kate Boost Sweetheart Padded Balcony Bra - Magenta Pink

Extra 10% off: code EXTRA

Boost Sweetheart Padded Balcony Bra - Magenta Pink

Current sale price is £27.20

Regular price was £34

(Save £6.80)

Curvy Kate Victory 4 Part Balcony Bra - White

Black Friday Price Promise >

Victory 4 Part Balcony Bra - White

Current sale price is From £27

Regular price was £34

(Save up to £7)

3.6 out of 5 stars

7 reviews

Elomi Matilda Underwired Plunge Bra - Beige

Matilda Underwired Plunge Bra - Beige

Current sale price is £35.25

Regular price was £47

(Save £11.75)

4 out of 5 stars

2 reviews

Elomi Nerina Uw Plunge Stretch Bra - Black

Nerina Uw Plunge Stretch Bra - Black

Current sale price is £38.25

Regular price was £44

(Save £5.75)

4.5 out of 5 stars

6 reviews

Elomi underwired Bra - Black

Extra 10% off: code EXTRA

underwired Bra - Black

Current sale price is From £33

Regular price was £44

(Save up to £11)

4.3 out of 5 stars

25 reviews

Panache Tango Balcony Bra - Black

Tango Balcony Bra - Black

£34

3.8 out of 5 stars

43 reviews

Sculptresse Womens Sculptresse Natural Form Spacer Bra - Beige

Womens Sculptresse Natural Form Spacer Bra - Beige

£55

Sculptresse Form Black Spacer Bra - Black

Form Black Spacer Bra - Black

£55

Elomi Charley Underwired Bandless Spacer Moulded Bra - Black

Extra 10% off: code EXTRA

Charley Underwired Bandless Spacer Moulded Bra - Black

Current sale price is From £40.75

Regular price was From £51

(Save up to £10.25)

4.2 out of 5 stars

21 reviews

Elomi Matilda Underwired Plunge Bra - Black

Extra 10% off: code EXTRA

Matilda Underwired Plunge Bra - Black

Current sale price is £37.50

Regular price was £47

(Save £9.50)

4 out of 5 stars

4 reviews

Curvy Kate Flare Full Plunge Side Support Multiway Bra Black

Extra 10% off: code EXTRA

Flare Full Plunge Side Support Multiway Bra Black

Current sale price is £24.50

Regular price was £35

(Save £10.50)

Pour Moi Sofia Lace Embroidered Side Support Bra

Sofia Lace Embroidered Side Support Bra

£36

4.4 out of 5 stars

344 reviews

Sculptresse Amara Honey Full Cup Wired Bra - Honey

Amara Honey Full Cup Wired Bra - Honey

£44

5 out of 5 stars

2 reviews

Curvy Kate Boost Me Up Padded Balcony Bra - Black

Extra 10% off: code EXTRA

Boost Me Up Padded Balcony Bra - Black

Current sale price is From £23.75

Regular price was £34

(Save up to £10.25)

2.9 out of 5 stars

13 reviews

Curvy Kate Spotlight Full Cup Side Support Bra Latte

Extra 10% off: code EXTRA

Spotlight Full Cup Side Support Bra Latte

Current sale price is £28

Regular price was £35

(Save £7)

4.7 out of 5 stars

3 reviews

Curvy Kate Victory Side Support Balcony Bra - Navy Blue

Black Friday Price Promise >

Victory Side Support Balcony Bra - Navy Blue

Current sale price is £28

Regular price was £34

(Save £6)

Curvy Kate Smoothie Lace Moulded Balcony Bra - Sage Green

Extra 10% off: code EXTRA

Smoothie Lace Moulded Balcony Bra - Sage Green

Current sale price is From £26.50

Regular price was £38

(Save up to £11.50)

Elomi Nerina Underwire Moulded Spacer Bra - Sahara

Nerina Underwire Moulded Spacer Bra - Sahara

£51

Elomi Womens Underwired Embroidered Mesh Full Coverage Bra - Black

Extra 10% off: code EXTRA

Womens Underwired Embroidered Mesh Full Coverage Bra - Black

Current sale price is £44

Regular price was £55

(Save £11)

Pour Moi St Tropez Full Cup Bra

St Tropez Full Cup Bra

£30

4.4 out of 5 stars

159 reviews

Elomi Tiernie Underwire Plunge Bra - Black

Tiernie Underwire Plunge Bra - Black

Current sale price is £33

Regular price was £44

(Save £11)

Sculptresse 'Activate' Wired Non Padded Sport Bra - Black

'Activate' Wired Non Padded Sport Bra - Black

£50

3.5 out of 5 stars

6 reviews

Curvy Kate Smoothie Spacer Moulded T-shirt Plunge Bra - Deep Red

Black Friday Price Promise >

Smoothie Spacer Moulded T-shirt Plunge Bra - Deep Red

Current sale price is £34

Regular price was £42

(Save £8)

Sculptresse By Panache Esme balconette Bra - Mocha Animal

By Panache Esme balconette Bra - Mocha Animal

£44

Elomi Cate Allure Underwired Bra - Black

Cate Allure Underwired Bra - Black

Current sale price is £33

Regular price was £44

(Save £11)

5 out of 5 stars

3 reviews

Page 1. Results: 1 to 30 (of 48)

Results: 1 - 30 (of 48)

Number of results per page

30products per page

Allproducts per page

Page2
Page2

Next PagePage 1 selected

Use the right and left arrows to scroll through the image carouselPage 1 of 322

Use the right and left arrows to scroll through the image carouselPage 1 of 322

Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

My account

Account summary
Track my order
Delivery & returns

Ways to Pay & Protect

Very Pay
Very Protect
Very Money Matters

Cards & Loans

Very Credit Card
Looking for a loan?

Privacy notice and cookies

Privacy policy
Cookie policy
Manage cookies

Help

Help & FAQs
Product support hub
Very Price Promise
Financial difficulties
Cost of living support
Persistent debt
PPI complaints
Contact us
Terms & conditions
Product recall & safety
Careers
Become an affiliate
Corporate Social Responsibility
Fraud and scam awareness
Buying guides
Website vulnerability disclosure
Brand directory
Site map
Accessibility

Download the app

Let's get social

© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.