LEGO® SMART PLAY™

The SMART Brick

It’s the bricks that play with you! A 2x4 LEGO brick that recognises SMART Tags and SMART Minifigures to bring play to life in incredible ways.

SMART Tag

The SMART tag tells the SMART brick what it should become and how it should play back with you. Just move the SMART brick close to the SMART Tag to unlock sounds, endless variations and unlimited hours of play.

SMART Minifigures

Now each SMART Minifigure reacts differently. Just bring it close to a SMART Brick to unlock their unique sounds, moods and reactions.

T3 Awards

The T3 Awards are annual awards that recognise excellence across technology, consumer electronics, and related lifestyle products. They celebrate products, brands, and innovations that demonstrate strong design, performance, user experience, and impact within the tech industry.

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Bookstore: Book Nook Kit Building Set - 11379

£119.99

4.9 out of 5 stars

29 reviews

LEGO Super Heroes

Doomsday New Avengers Tower 76352

£97.99

4.9 out of 5 stars

18 reviews

LEGO ART

Japanese Cherry Blossom Landscape Set 31218

£81.99

4.8 out of 5 stars

80 reviews

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E.T. the Extra-Terrestrial Building Set 21370

£101.99

4.9 out of 5 stars

16 reviews

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Diagon Alley Wizarding Shops 76444

£129.99

4.7 out of 5 stars

91 reviews

LEGO

Festive Gingerbread House Christmas Toy for Kids 40809

£34.99

4.8 out of 5 stars

59 reviews

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