Search Account Saved Basket0

New In
Designer Brands
Women
Men
Baby & Kids
Toys
Sports & Travel
Home & Garden
Appliances
Tech & Gaming
Beauty
Gifts & Jewellery
Offers
Sale

Up to 60% off Sale!

Technology, Gaming & Appliances, apple

Filter

Technology & Gaming259

Gifts & Jewellery56

Activity & Sports Trackers1

Apple Watch Ultra 312

Apple Watch SE 316

Apple Watch Series 1126

Apple Watch Series 101

Apple Watch Ultra 21

Straps & Accessories2

£100 - £25019

£250 - £50053

£500 - £75043

£750 - £100028

£1000 and more52

In-Ear Headphones6

Over-Ear Headphones5

Page 1. Results: 1 to 30 (of 259)

Results: 1 - 30 (of 259)

Number of results per page

30products per page

96products per page

Apple MacBook Air (M4, 2025) 13 inch with 10-core CPU and 8-core GPU, 16GB Unified Memory, 256GB SSD

Trade In & get up to £850*

+1 colour

Available in sky blue, midnight, starlight, silver coloursAvailable in sky blue, midnight, starlight, silver coloursAvailable in sky blue, midnight, starlight, silver coloursAvailable in sky blue, midnight, starlight, silver coloursAvailable in sky blue, midnight, starlight, silver colours

MacBook Air (M4, 2025) 13 inch with 10-core CPU and 8-core GPU, 16GB Unified Memory, 256GB SSD

Current sale price is From £899

(Save up to £70)

Regular price was From £929

4.6 out of 5 stars

35 reviews

Apple Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - S/M

Trade in & get up to £340*

Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - S/M

£399

5 out of 5 stars

6 reviews

Apple iPad (A16, 2025), 11-inch, Wi-Fi

Trade in and get up to £580*

+1 colour

Available in silver, pink, blue, yellow coloursAvailable in silver, pink, blue, yellow coloursAvailable in silver, pink, blue, yellow coloursAvailable in silver, pink, blue, yellow coloursAvailable in silver, pink, blue, yellow colours

iPad (A16, 2025), 11-inch, Wi-Fi

From £329

4.7 out of 5 stars

183 reviews

Apple Watch Series 11 (GPS) 42mm Rose Gold Aluminium Case with Light Blush Sport Band - S/M

Trade in & get up to £340*

Watch Series 11 (GPS) 42mm Rose Gold Aluminium Case with Light Blush Sport Band - S/M

£369

5 out of 5 stars

8 reviews

Apple Watch Series 11 (GPS) 42mm Jet Black Aluminium Case with Black Sport Band - S/M

Trade in & get up to £340*

Watch Series 11 (GPS) 42mm Jet Black Aluminium Case with Black Sport Band - S/M

£369

5 out of 5 stars

4 reviews

Apple AirPods Max - Midnight

More time to pay with Very Pay

AirPods Max - Midnight

£499

4.6 out of 5 stars

30 reviews

Apple iPhone 16e - Black

Trade in & get up to £560*

iPhone 16e - Black

Current sale price is From £499

(Save up to £50)

Regular price was From £549

4.8 out of 5 stars

37 reviews

Apple Watch SE 3 (GPS, 2025) 40mm Starlight Aluminium Case with Starlight Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2025) 40mm Starlight Aluminium Case with Starlight Sport Band - S/M

£219

4.3 out of 5 stars

6 reviews

Apple iPhone 16e - White

Trade in & get up to £560*

iPhone 16e - White

Current sale price is From £499

(Save up to £50)

Regular price was From £549

4.7 out of 5 stars

21 reviews

Apple Watch SE 3 (GPS, 2025) 40mm Midnight Aluminium Case with Midnight Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2025) 40mm Midnight Aluminium Case with Midnight Sport Band - S/M

£219

4.5 out of 5 stars

6 reviews

Apple AirPods 4

More time to pay with Very Pay

AirPods 4

£119

4.5 out of 5 stars

158 reviews

Apple AirPods Pro 3

More time to pay with Very Pay

AirPods Pro 3

£219

4.9 out of 5 stars

55 reviews

Apple AirPods 4 with Active Noise Cancellation

More time to pay with Very Pay

AirPods 4 with Active Noise Cancellation

£169

4.6 out of 5 stars

105 reviews

Apple Pencil Pro

Pencil Pro

£129

4.5 out of 5 stars

24 reviews

Apple AirPods Max - Starlight

More time to pay with Very Pay

AirPods Max - Starlight

£499

4.4 out of 5 stars

14 reviews

Apple MacBook Pro (M5, 2025) 14 inch with 10-core CPU and 10-core GPU, 24GB Unified Memory, 1TB SSD - Silver

MacBook Pro (M5, 2025) 14 inch with 10-core CPU and 10-core GPU, 24GB Unified Memory, 1TB SSD - Silver

£1999

5 out of 5 stars

1 review

Apple AirPods Max - Blue

More time to pay with Very Pay

AirPods Max - Blue

£499

5 out of 5 stars

10 reviews

Apple MacBook Air (M4, 2025) 13 inch with 10-core CPU and 10-core GPU, 16GB Unified Memory, 512GB SSD

Trade In & get up to £850*

+1 colour

Available in sky blue, midnight, silver, starlight coloursAvailable in sky blue, midnight, silver, starlight coloursAvailable in sky blue, midnight, silver, starlight coloursAvailable in sky blue, midnight, silver, starlight coloursAvailable in sky blue, midnight, silver, starlight colours

MacBook Air (M4, 2025) 13 inch with 10-core CPU and 10-core GPU, 16GB Unified Memory, 512GB SSD

Current sale price is From £1089

(Save up to £70)

Regular price was From £1129

5 out of 5 stars

5 reviews

Apple Watch SE 3 (GPS, 2025) 40mm Starlight Aluminium Case with Starlight Sport Band - M/L

Trade in & get up to £340*

Watch SE 3 (GPS, 2025) 40mm Starlight Aluminium Case with Starlight Sport Band - M/L

£219

5 out of 5 stars

4 reviews

Apple Pencil (USB-C)

Pencil (USB-C)

£79

4.6 out of 5 stars

30 reviews

Apple iPad (A16, 2025), 11-inch, Wi-Fi & Cellular

Trade in and get up to £580*

Available in silver, blue coloursAvailable in silver, blue coloursAvailable in silver, blue coloursAvailable in silver, blue coloursAvailable in silver, blue colours

iPad (A16, 2025), 11-inch, Wi-Fi & Cellular

Current sale price is From £444

(Save up to £0)

Regular price was From £479

5 out of 5 stars

6 reviews

Apple Watch Series 11 (GPS) 42mm Rose Gold Aluminium Case with Light Blush Sport Band - M/L

Trade in & get up to £340*

Watch Series 11 (GPS) 42mm Rose Gold Aluminium Case with Light Blush Sport Band - M/L

£369

4 out of 5 stars

4 reviews

Apple Pencil (1st generation)

Pencil (1st generation)

£99

5 out of 5 stars

3 reviews

Apple MacBook Air (M4, 2025) 15 inch with 10-core CPU and 10-core GPU, 16GB Unified Memory, 256GB SSD

Trade In & get up to £850*

+1 colour

Available in sky blue, midnight, silver, starlight coloursAvailable in sky blue, midnight, silver, starlight coloursAvailable in sky blue, midnight, silver, starlight coloursAvailable in sky blue, midnight, silver, starlight coloursAvailable in sky blue, midnight, silver, starlight colours

MacBook Air (M4, 2025) 15 inch with 10-core CPU and 10-core GPU, 16GB Unified Memory, 256GB SSD

Current sale price is From £1099

(Save up to £100)

Regular price was From £1079.97

4.3 out of 5 stars

9 reviews

Apple Magic Keyboard Folio for iPad (A16 & 10th Gen) - British English

Magic Keyboard Folio for iPad (A16 & 10th Gen) - British English

£249

5 out of 5 stars

8 reviews

Apple Watch SE 3 (GPS, 2025) 44mm Midnight Aluminium Case with Midnight Sport Band - M/L

Trade in & get up to £340*

Watch SE 3 (GPS, 2025) 44mm Midnight Aluminium Case with Midnight Sport Band - M/L

£249

5 out of 5 stars

7 reviews

Apple MacBook Pro (M4 Pro, 2024) 14 inch with 12-core CPU and 16-core GPU, 24GB Unified Memory, 512GB SSD

Trade In & get up to £850*

Available in space black, silver coloursAvailable in space black, silver coloursAvailable in space black, silver coloursAvailable in space black, silver coloursAvailable in space black, silver colours

MacBook Pro (M4 Pro, 2024) 14 inch with 12-core CPU and 16-core GPU, 24GB Unified Memory, 512GB SSD

From £1849

5 out of 5 stars

3 reviews

Apple AirPods Max - Purple

More time to pay with Very Pay

AirPods Max - Purple

£499

4.5 out of 5 stars

6 reviews

Apple Watch SE 3 (GPS, 2025) 40mm Midnight Aluminium Case with Midnight Sport Band - M/L

Trade in & get up to £340*

Watch SE 3 (GPS, 2025) 40mm Midnight Aluminium Case with Midnight Sport Band - M/L

£219

5 out of 5 stars

3 reviews

Apple Watch SE 3 (GPS, 2025) 44mm Starlight Aluminium Case with Starlight Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2025) 44mm Starlight Aluminium Case with Starlight Sport Band - S/M

£249

5 out of 5 stars

3 reviews

Page 1. Results: 1 to 30 (of 259)

Results: 1 - 30 (of 259)

Number of results per page

30products per page

96products per page

Page2
Page3
Page4
Page5
Page6
Page7
Page8
Page9
Page2
Page9

Next PagePage 1 selected

Use the right and left arrows to scroll through the image carouselPage 1 of 322

Use the right and left arrows to scroll through the image carouselPage 1 of 322

Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

My account

Account summary
Track my order
Delivery & returns

Ways to Pay & Protect

Very Pay
Very Protect
Very Money Matters

Cards & Loans

Very Credit Card
Looking for a loan?

Privacy notice and cookies

Privacy policy
Cookie policy
Manage cookies

Help

Help & FAQs
Product support hub
Financial difficulties
Cost of living support
Persistent debt
PPI complaints
Contact us
Terms & conditions
Product recall & safety
Careers
Become an affiliate
Corporate Social Responsibility
Fraud and scam awareness
Buying guides
Website vulnerability disclosure
Brand directory
Site map
Accessibility

Download the app

Let's get social

© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

20% off your first credit order!

What you need to know
Apply for Very Pay to get 20% off your first credit order. Enter WELCOME at the checkout

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.