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Apple, Customer Rating 1, Customer Rating 4

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Technology & Gaming71

Gifts & Jewellery17

iPhone 17 Pro Max4

iPhone 16 Plus4

Apple Watch Ultra 34

Apple Watch SE 34

Apple Watch Series 118

Apple Watch Series 101

£100 - £25010

£250 - £50017

£500 - £75013

£750 - £100011

£1000 and more9

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

In-Ear Headphones5

Over-Ear Headphones3

Noise Cancelling1

Page 1. Results: 1 to 30 (of 71)

Results: 1 - 30 (of 71)

Number of results per page

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Apple AirPods Pro 3

More time to pay with Very Pay

AirPods Pro 3

£219

4.7 out of 5 stars

84 reviews

Apple iPad (A16, 2025), 11-inch, Wi-Fi

Trade in and get up to £580*

+1 colour

Available in silver, pink, blue, yellow coloursAvailable in silver, pink, blue, yellow coloursAvailable in silver, pink, blue, yellow coloursAvailable in silver, pink, blue, yellow coloursAvailable in silver, pink, blue, yellow colours

iPad (A16, 2025), 11-inch, Wi-Fi

Current sale price is From £314.97

Regular price was From £329

4.7 out of 5 stars

234 reviews

Apple iPhone 17, 256GB - Black

Trade in & get up to £560*

iPhone 17, 256GB - Black

£799

4.8 out of 5 stars

23 reviews

Apple AirPods 4 with Active Noise Cancellation

More time to pay with Very Pay

AirPods 4 with Active Noise Cancellation

£169

4.6 out of 5 stars

127 reviews

Apple AirPods 4

More time to pay with Very Pay

AirPods 4

£119

4.5 out of 5 stars

188 reviews

Apple iPhone 17 Pro Max, 256GB - Cosmic Orange

Trade in & get up to £560*

iPhone 17 Pro Max, 256GB - Cosmic Orange

£1199

4.9 out of 5 stars

13 reviews

Apple Watch SE 3 (GPS, 2025) 40mm Starlight Aluminium Case with Starlight Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2025) 40mm Starlight Aluminium Case with Starlight Sport Band - S/M

£219

4.6 out of 5 stars

22 reviews

Apple iPhone 17 Pro Max, 256GB - Silver

Trade in & get up to £560*

iPhone 17 Pro Max, 256GB - Silver

£1199

4.9 out of 5 stars

26 reviews

Apple MacBook Neo (A18 Pro, 2026) 13-inch with 6-core CPU and 5-core GPU, 8GB Unified, 512GB SSD, Touch ID - Silver

Trade in & get up to £850*

MacBook Neo (A18 Pro, 2026) 13-inch with 6-core CPU and 5-core GPU, 8GB Unified, 512GB SSD, Touch ID - Silver

From £699

4.5 out of 5 stars

2 reviews

Apple Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - M/L

Trade in & get up to £340*

Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - M/L

£399

4.9 out of 5 stars

16 reviews

Apple iPhone 17 Pro Max, 256GB - Deep Blue

Trade in & get up to £560*

iPhone 17 Pro Max, 256GB - Deep Blue

£1199

4.5 out of 5 stars

26 reviews

Apple iPhone 17 Pro, 256GB - Silver

Trade in & get up to £560*

iPhone 17 Pro, 256GB - Silver

£1099

4.5 out of 5 stars

10 reviews

Apple iPhone 16e, 128GB - Black

Trade in & get up to £560*

iPhone 16e, 128GB - Black

From £499

4.7 out of 5 stars

51 reviews

Apple iPhone Air, 256GB - Space Black

Trade in & get up to £560*

iPhone Air, 256GB - Space Black

Current sale price is £799

(Save £200)

Regular price was £999

4.8 out of 5 stars

6 reviews

Apple iPhone 17, 256GB - White

Trade in & get up to £560*

iPhone 17, 256GB - White

£799

4.7 out of 5 stars

7 reviews

Apple Watch Series 11 (GPS) 42mm Rose Gold Aluminium Case with Light Blush Sport Band - S/M

Trade in & get up to £340*

Watch Series 11 (GPS) 42mm Rose Gold Aluminium Case with Light Blush Sport Band - S/M

£369

4.8 out of 5 stars

16 reviews

Apple iPhone Air, 256GB - Sky Blue

Trade in & get up to £560*

iPhone Air, 256GB - Sky Blue

Current sale price is £799

(Save £200)

Regular price was £999

4.9 out of 5 stars

10 reviews

Apple iPhone 15, 128Gb - Black

Trade in & get up to £560*

iPhone 15, 128Gb - Black

£599

4.7 out of 5 stars

101 reviews

Apple iPhone 17, 256GB - Sage

Trade in & get up to £560*

iPhone 17, 256GB - Sage

£799

4.9 out of 5 stars

9 reviews

Apple iPhone 16, 128Gb - Pink

Trade in & get up to £560*

iPhone 16, 128Gb - Pink

From £699

4.7 out of 5 stars

32 reviews

Apple Watch Series 11 (GPS) 42mm Jet Black Aluminium Case with Black Sport Band - S/M

Trade in & get up to £340*

Watch Series 11 (GPS) 42mm Jet Black Aluminium Case with Black Sport Band - S/M

£369

4.8 out of 5 stars

11 reviews

Apple iPhone 15, 128Gb - Blue

Trade in & get up to £560*

iPhone 15, 128Gb - Blue

£599

4.8 out of 5 stars

57 reviews

Apple iPhone 17 Pro Max, 512GB - Silver

Trade in & get up to £560*

iPhone 17 Pro Max, 512GB - Silver

£1399

4.9 out of 5 stars

11 reviews

Apple iPad Air (M3, 2025), Wi-Fi, 128Gb

Trade in and get up to £580*

Available in space grey, purple, blue coloursAvailable in space grey, purple, blue coloursAvailable in space grey, purple, blue coloursAvailable in space grey, purple, blue coloursAvailable in space grey, purple, blue colours

iPad Air (M3, 2025), Wi-Fi, 128Gb

Current sale price is From £519

(Save up to £80)

Regular price was From £599

4.8 out of 5 stars

45 reviews

Apple AirPods Max - Midnight

More time to pay with Very Pay

AirPods Max - Midnight

£499

4.7 out of 5 stars

35 reviews

Apple Watch Ultra 3 (GPS + Cellular, 2025) 49mm Black Titanium Case with Black Ocean Band

Trade in & get up to £340*

Watch Ultra 3 (GPS + Cellular, 2025) 49mm Black Titanium Case with Black Ocean Band

£729

4.8 out of 5 stars

12 reviews

Apple Watch SE 3 (GPS, 2025) 40mm Midnight Aluminium Case with Midnight Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2025) 40mm Midnight Aluminium Case with Midnight Sport Band - S/M

£219

4.7 out of 5 stars

10 reviews

Apple Pencil Pro

Pencil Pro

£129

4.5 out of 5 stars

26 reviews

Apple Watch SE 3 (GPS, 2025) 44mm Midnight Aluminium Case with Midnight Sport Band - M/L

Trade in & get up to £340*

Watch SE 3 (GPS, 2025) 44mm Midnight Aluminium Case with Midnight Sport Band - M/L

£249

4.6 out of 5 stars

9 reviews

Apple iPad Air (M3, 2025), Wi-Fi, 256Gb

Trade in and get up to £580*

Available in space grey, blue, purple coloursAvailable in space grey, blue, purple coloursAvailable in space grey, blue, purple coloursAvailable in space grey, blue, purple coloursAvailable in space grey, blue, purple colours

iPad Air (M3, 2025), Wi-Fi, 256Gb

Current sale price is From £629

(Save up to £70)

Regular price was From £649

4.9 out of 5 stars

20 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

Up to 30% off your first credit order!

What you need to know
Apply for Very Pay and enter WELCOME at the checkout. 30% off Clothing & Footwear and 20% off all other departments.

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes iPad Air M4, Samsung S26 range, PlayStation 5 consoles, Nintendo Switch 2 consoles, Xbox consoles, iPhone 17 range, Apple Mac Lines, all egg items, Omni by Target Darts, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.