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undefined Formula Pro Advanced / All Black

Formula Pro Advanced / All Black

£249.99

4.7 out of 5 stars

34.1k reviews

undefined VM3263 2.8 inch Digital Video Baby Monitor with Adjustable Camera and Night Light

VM3263 2.8 inch Digital Video Baby Monitor with Adjustable Camera and Night Light

Current sale price is £59.99

(Save £10)

Regular price was £69.99

4.3 out of 5 stars

3 reviews

undefined Toot-Toot Drivers Enchanted Castle Slide

Toot-Toot Drivers Enchanted Castle Slide

Current sale price is £19.99

(Save £5)

Regular price was £24.99

4.2 out of 5 stars

5 reviews

undefined 3-in-1 Sports Centre

3-in-1 Sports Centre

Current sale price is £39.99

(Save £10)

Regular price was £49.99

4.9 out of 5 stars

16 reviews

undefined First Steps Baby Walker - Pink

First Steps Baby Walker - Pink

Current sale price is £29.99

(Save £13)

Regular price was £42.99

4.9 out of 5 stars

56 reviews

undefined Formula Pro Advanced

Formula Pro Advanced

£249.99

4.7 out of 5 stars

34.2k reviews

undefined Formula Pro Mini

Formula Pro Mini

£199.99

4.6 out of 5 stars

2.3k reviews

undefined Safari Sounds Drum

Safari Sounds Drum

Current sale price is £39.99

(Save £20)

Regular price was £59.99

4.8 out of 5 stars

13 reviews

undefined Touch & Learn Activity Desk

Touch & Learn Activity Desk

Current sale price is £59.99

(Save £10)

Regular price was £69.99

4.1 out of 5 stars

65 reviews

undefined First Steps Baby Walker

First Steps Baby Walker

Current sale price is £29.99

(Save £13)

Regular price was £42.99

4.7 out of 5 stars

75 reviews

undefined Marble Rush Adventure Set

Marble Rush Adventure Set

Current sale price is £39.99

(Save £20)

Regular price was £59.99

4.7 out of 5 stars

10 reviews

undefined Drew & Cole 5 Minute CleverChef

Drew & Cole 5 Minute CleverChef

£39

4.4 out of 5 stars

1k reviews

undefined KidiZoom Duo FX blue

KidiZoom Duo FX blue

Current sale price is £37.99

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Regular price was £59.99

4 out of 5 stars

4 reviews

undefined 4 Pack Plush 2.5-Inch Micromallows (Chanel, Brina, Lucia, Tenise)

4 Pack Plush 2.5-Inch Micromallows (Chanel, Brina, Lucia, Tenise)

Current sale price is £9.99

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4.5 out of 5 stars

2 reviews

undefined KidiSnap Touch

KidiSnap Touch

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Regular price was £69.99

4.2 out of 5 stars

6 reviews

undefined Baby Sort and Discover Drum

Baby Sort and Discover Drum

Current sale price is £15.99

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Regular price was £19.99

4.7 out of 5 stars

45 reviews

undefined KidiZoom Duo FX pink

KidiZoom Duo FX pink

Current sale price is £39.99

(Save £20)

Regular price was £59.99

4.6 out of 5 stars

5 reviews

undefined Crawl & Learn Brights Ball

Crawl & Learn Brights Ball

Current sale price is £13.99

(Save £6)

Regular price was £19.99

4.7 out of 5 stars

54 reviews

undefined Bottle Sterilizer and Dryer

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321 reviews

undefined 2-in-1 Ride & Balance Scooter

2-in-1 Ride & Balance Scooter

£49.99

4.5 out of 5 stars

6 reviews

undefined Easy Care Washable Stain Resistant Bathmat

+-2 colours+2 colours+1 colours+-1 colours+0 colours

Available in beige, black, grey, charcoal, teal coloursAvailable in beige, black, grey, charcoal, teal coloursAvailable in beige, black, grey, charcoal, teal coloursAvailable in beige, black, grey, charcoal, teal coloursAvailable in beige, black, grey, charcoal, teal colours

Easy Care Washable Stain Resistant Bathmat

£15

4.5 out of 5 stars

22 reviews

undefined My 1st Gift Set - Pink

My 1st Gift Set - Pink

Current sale price is £16.99

(Save £8)

Regular price was £24.99

4.9 out of 5 stars

35 reviews

undefined Marble Rush Launch Pad

Marble Rush Launch Pad

Current sale price is £29.99

(Save £7)

Regular price was £36.99

4.5 out of 5 stars

8 reviews

undefined RM7766HD 7" Smart Wi-Fi 1080p Pan and Tilt Baby Monitor

RM7766HD 7" Smart Wi-Fi 1080p Pan and Tilt Baby Monitor

£169.99

4 out of 5 stars

3 reviews

undefined Learn & Discover Baby Book

Learn & Discover Baby Book

£14.99

4.9 out of 5 stars

9 reviews

undefined My Busy Workbench

My Busy Workbench

£74.99

4.8 out of 5 stars

52 reviews

undefined Kidizoom Studio

Kidizoom Studio

Current sale price is £49.99

(Save £20)

Regular price was £69.99

4.4 out of 5 stars

14 reviews

undefined Marble Rush Magnetic Power

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Current sale price is £54.99

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Regular price was £64.99

4 out of 5 stars

2 reviews

undefined Bottle Washer Pro- White

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5.2k reviews

undefined My 1st Gift Set - Blue

My 1st Gift Set - Blue

Current sale price is £16.99

(Save £8)

Regular price was £24.99

4.7 out of 5 stars

28 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

20% off your first credit order!

What you need to know
Apply for Very Pay to get 20% off your first credit order. Enter WELCOME at the checkout

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes all Samsung Galaxy S25 models (including bundle variants), all Gaming consoles, iPhone 16 range, Apple Mac lines, all egg items, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example

This represents a typical cost of using Very Pay:

Representative 44.9% APR variable (annual interest rate of 44.9% variable). A personalised credit limit, typically £1,000. You may be offered other promotional interest rates.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.