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Free home delivery on orders £75+

Free returns

Shop the brands you love

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Smart Watches & Wearable Tech

Smart Watches & Wearable Tech, Silicone, Technology & Gaming

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Reflex Active25

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Galaxy Watch 82

Android Smart Watches56

Straps & Accessories1

£100 - £25013

Stainless Steel18

Activity & Sports Trackers22

Heart Rate Monitors1

Fitness Tracker19

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

All Black Friday Deals47

Page 1. Results: 1 to 30 (of 70)

Results: 1 - 30 (of 70)

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30products per page

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Garmin Forerunner 165, GPS Running Smartwatch - Black/Slate Grey, WW

Black Friday Price Promise >

Available in grey, white coloursAvailable in grey, white coloursAvailable in grey, white coloursAvailable in grey, white coloursAvailable in grey, white colours

Forerunner 165, GPS Running Smartwatch - Black/Slate Grey, WW

Current sale price is From £145

Regular price was £199

(Save up to £54)

4.5 out of 5 stars

559 reviews

Radley Womens Series 20 GPS LCD Smart Watch

Extra 10% off: code EXTRA

Womens Series 20 GPS LCD Smart Watch

Current sale price is £34

Regular price was £85

(Save £51)

Samsung Galaxy Watch8 (Bluetooth), with Galaxy AI

Available in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver colours

Galaxy Watch8 (Bluetooth), with Galaxy AI

From £269

4.6 out of 5 stars

939 reviews

Fitbit Versa 4 Fitness Smartwatch - built-in GPS, 6-day battery life, Android & iOS compatible - Waterfall Blue/Platinum Aluminium

Available in blue, black, pink coloursAvailable in blue, black, pink coloursAvailable in blue, black, pink coloursAvailable in blue, black, pink coloursAvailable in blue, black, pink colours

Versa 4 Fitness Smartwatch - built-in GPS, 6-day battery life, Android & iOS compatible - Waterfall Blue/Platinum Aluminium

Current sale price is From £149

Regular price was From £179

(Save up to £30)

3.5 out of 5 stars

156 reviews

Garmin Forerunner 265S Music, White

Available in white, black, pink coloursAvailable in white, black, pink coloursAvailable in white, black, pink coloursAvailable in white, black, pink coloursAvailable in white, black, pink colours

Forerunner 265S Music, White

Current sale price is £310

Regular price was £369

(Save £59)

Garmin Forerunner 265 Music, Aqua

Available in black, white, blue coloursAvailable in black, white, blue coloursAvailable in black, white, blue coloursAvailable in black, white, blue coloursAvailable in black, white, blue colours

Forerunner 265 Music, Aqua

Current sale price is £285

Regular price was £369

(Save £84)

3.5 out of 5 stars

2 reviews

Garmin Lily 2 Active Smartwatch - Cream Gold

Extra 10% off: code EXTRA

Lily 2 Active Smartwatch - Cream Gold

Current sale price is £240

Regular price was £299

(Save £59)

4.2 out of 5 stars

83 reviews

Fitbit Google Fitbit Edge Fog/Satin Silver

+1 colour

Available in obsidian, fog, olive, canyon coloursAvailable in obsidian, fog, olive, canyon coloursAvailable in obsidian, fog, olive, canyon coloursAvailable in obsidian, fog, olive, canyon coloursAvailable in obsidian, fog, olive, canyon colours

Google Fitbit Edge Fog/Satin Silver

£159

Reflex Active Womens Series 17 GPS Smart Watch - Pink

Black Friday Price Promise >

Womens Series 17 GPS Smart Watch - Pink

Current sale price is £16.99

Regular price was £49.95

(Save £32.96)

Garmin Forerunner 165 Smartwatch with Music, GPS, WiFi - Turquoise/Aqua

Black Friday Price Promise >

Forerunner 165 Smartwatch with Music, GPS, WiFi - Turquoise/Aqua

Current sale price is £199

Regular price was £239

(Save £40)

4.3 out of 5 stars

188 reviews

Garmin Forerunner 165 Smartwatch with Music, GPS, WiFi - Mist Grey/Whitestone

Black Friday Price Promise >

Forerunner 165 Smartwatch with Music, GPS, WiFi - Mist Grey/Whitestone

Current sale price is £199

Regular price was £239

(Save £40)

4.3 out of 5 stars

188 reviews

Radley Womens GPS Heart Rate Smart Watch - Multi

Extra 10% off: code EXTRA

Womens GPS Heart Rate Smart Watch - Multi

Current sale price is £34

Regular price was £85

(Save £51)

Samsung Galaxy Watch8 (Bluetooth) 40mm Dark Grey + Buds 3 FE Black - Galaxy AI

Galaxy Watch8 (Bluetooth) 40mm Dark Grey + Buds 3 FE Black - Galaxy AI

£399

4.6 out of 5 stars

475 reviews

Huawei Watch Fit 5

Black Friday Price Promise >

Available in purple, white, black coloursAvailable in purple, white, black coloursAvailable in purple, white, black coloursAvailable in purple, white, black coloursAvailable in purple, white, black colours

Watch Fit 5

Current sale price is £129

Regular price was £159

(Save £30)

3 out of 5 stars

2 reviews

Garmin Lily 2 Active Smartwatch - Silver Purple

Extra 10% off: code EXTRA

Lily 2 Active Smartwatch - Silver Purple

Current sale price is £245

Regular price was £299

(Save £54)

5 out of 5 stars

1 review

Reflex Active Active Nexus Lite Dusky Pink Strap Smart Watch

Black Friday Price Promise >

Active Nexus Lite Dusky Pink Strap Smart Watch

Current sale price is £20

Regular price was £49.95

(Save £29.95)

1 out of 5 stars

1 review

Radley Series 56 Cobweb Silicone Strap Smart Watch & Earbud Set

Extra 10% off: code EXTRA

Series 56 Cobweb Silicone Strap Smart Watch & Earbud Set

Current sale price is £66

Regular price was £110

(Save £44)

5 out of 5 stars

1 review

Fitbit Sense 2, Health and Fitness Smartwatch

Available in grey, blue, white coloursAvailable in grey, blue, white coloursAvailable in grey, blue, white coloursAvailable in grey, blue, white coloursAvailable in grey, blue, white colours

Sense 2, Health and Fitness Smartwatch

Current sale price is From £179

Regular price was From £219

(Save up to £40)

3.2 out of 5 stars

81 reviews

Garmin Lily 2 Active Smartwatch - Jasper Green

Extra 10% off: code EXTRA

Lily 2 Active Smartwatch - Jasper Green

Current sale price is £245

Regular price was £299

(Save £54)

Amazfit Bip Max Silver

Bip Max Silver

Current sale price is £94.99

Regular price was £99.99

(Save £5)

5 out of 5 stars

1 review

Daewoo Flight Smartwatch With Multi Sports And Heart Rate Function

Black Friday Price Promise >

Flight Smartwatch With Multi Sports And Heart Rate Function

Current sale price is £19.99

Regular price was £27.99

(Save £8)

3 out of 5 stars

22 reviews

Reflex Active Nexus Lite Mint Silicone Strap Smart Watch

Black Friday Price Promise >

Nexus Lite Mint Silicone Strap Smart Watch

Current sale price is £20

Regular price was £49.95

(Save £29.95)

Reflex Active Mens Reflex Active Nexus Lite Silicone Strap Smart Watch - Navy

Black Friday Price Promise >

Mens Reflex Active Nexus Lite Silicone Strap Smart Watch - Navy

Current sale price is £20

Regular price was £49.95

(Save £29.95)

Reflex Active Spectra Burgundy Silicone Strap Smart Watch

Black Friday Price Promise >

Spectra Burgundy Silicone Strap Smart Watch

Current sale price is £45

Regular price was £59.95

(Save £14.95)

Amazfit Cheetah 2 Pro

Cheetah 2 Pro

£449

Reflex Active Unisex Series 17 Bluetooth GPS Smart Watch - Black

Black Friday Price Promise >

Unisex Series 17 Bluetooth GPS Smart Watch - Black

Current sale price is £20

Regular price was £49.95

(Save £29.95)

Garmin Venu X1 Smartwatch - Soft Gold/French Grey

Venu X1 Smartwatch - Soft Gold/French Grey

Current sale price is £499

Regular price was £599

(Save £100)

Radley Ladies Series 21 Smart Cranberry Red & Black Silicone Strap Watch Set

Extra 10% off: code EXTRA

Ladies Series 21 Smart Cranberry Red & Black Silicone Strap Watch Set

Current sale price is £30

Regular price was £75

(Save £45)

Squishmallows Squishmallow Rainbow Strap Smart Watch

Extra 10% off: code EXTRA

Squishmallow Rainbow Strap Smart Watch

Current sale price is £28

Regular price was £39.99

(Save £11.99)

5 out of 5 stars

4 reviews

Reflex Active Spectra Mink Silicone Strap Smart Watch

Black Friday Price Promise >

Spectra Mink Silicone Strap Smart Watch

Current sale price is £45

Regular price was £59.95

(Save £14.95)

4.7 out of 5 stars

3 reviews

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

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This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

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Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.