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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Use the right and left arrows to scroll through the image carouselPage 1 of 421

Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Watches, Android Smart Watches, Black, Strap, Smart Watches & Wearable Tech, Technology & Gaming

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Apple Watch Series 121

Android Smart Watches53

Apple Watch Series 111

Galaxy Watch 8 Classic2

Straps & Accessories3

£100 - £25016

£250 - £50017

Fitness Tracker13

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

Activity & Sports Trackers26

Heart Rate Monitors6

Stainless Steel1

All Black Friday Deals31

Page 1. Results: 1 to 30 (of 53)

Results: 1 - 30 (of 53)

Number of results per page

30products per page

Allproducts per page

Garmin vivoactive 5 Music Smartwatch with GPS, WiFi

+1 colour

Available in black, ivory, purple, blue coloursAvailable in black, ivory, purple, blue coloursAvailable in black, ivory, purple, blue coloursAvailable in black, ivory, purple, blue coloursAvailable in black, ivory, purple, blue colours

vivoactive 5 Music Smartwatch with GPS, WiFi

Current sale price is £179

Regular price was £209

(Save £30)

4.3 out of 5 stars

1.6k reviews

Garmin Venu 4 - 41mm

Black Friday Price Promise >

Available in gold, black, purple coloursAvailable in gold, black, purple coloursAvailable in gold, black, purple coloursAvailable in gold, black, purple coloursAvailable in gold, black, purple colours

Venu 4 - 41mm

Current sale price is £339

Regular price was From £439

(Save up to £120)

3.9 out of 5 stars

16 reviews

Garmin Venu 4 - 45mm

Black Friday Price Promise >

Available in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow colours

Venu 4 - 45mm

Current sale price is £339

Regular price was £439

(Save £100)

4.5 out of 5 stars

300 reviews

Fitbit Versa 4 Fitness Smartwatch - built-in GPS, 6-day battery life, Android & iOS compatible - Waterfall Blue/Platinum Aluminium

Available in black, blue, pink coloursAvailable in black, blue, pink coloursAvailable in black, blue, pink coloursAvailable in black, blue, pink coloursAvailable in black, blue, pink colours

Versa 4 Fitness Smartwatch - built-in GPS, 6-day battery life, Android & iOS compatible - Waterfall Blue/Platinum Aluminium

Current sale price is From £149

Regular price was From £179

(Save up to £30)

3.5 out of 5 stars

156 reviews

Garmin Forerunner 265S Music, White

Available in black, white, pink coloursAvailable in black, white, pink coloursAvailable in black, white, pink coloursAvailable in black, white, pink coloursAvailable in black, white, pink colours

Forerunner 265S Music, White

Current sale price is £310

Regular price was £369

(Save £59)

Garmin Forerunner 265 Music, Aqua

Available in black, white, blue coloursAvailable in black, white, blue coloursAvailable in black, white, blue coloursAvailable in black, white, blue coloursAvailable in black, white, blue colours

Forerunner 265 Music, Aqua

Current sale price is £285

Regular price was £369

(Save £84)

3.5 out of 5 stars

2 reviews

Garmin Approach S12, Golf GPS, Black, EU

Black Friday Price Promise >

Approach S12, Golf GPS, Black, EU

Current sale price is £109

Regular price was £179.99

(Save £70.99)

5 out of 5 stars

1 review

Fitbit Google Fitbit Edge Fog/Satin Silver

+1 colour

Available in obsidian, fog, olive, canyon coloursAvailable in obsidian, fog, olive, canyon coloursAvailable in obsidian, fog, olive, canyon coloursAvailable in obsidian, fog, olive, canyon coloursAvailable in obsidian, fog, olive, canyon colours

Google Fitbit Edge Fog/Satin Silver

£159

Huawei Watch Fit 5

Black Friday Price Promise >

Available in black, purple, white coloursAvailable in black, purple, white coloursAvailable in black, purple, white coloursAvailable in black, purple, white coloursAvailable in black, purple, white colours

Watch Fit 5

Current sale price is £129

Regular price was £159

(Save £30)

3 out of 5 stars

2 reviews

Huawei Watch Fit 4 Aluminium Alloy Black

Black Friday Price Promise >

Watch Fit 4 Aluminium Alloy Black

Current sale price is £99

Regular price was £129

(Save £30)

4 out of 5 stars

4 reviews

Huawei Watch D3 Blood Pressure Monitoring Smartwatch

Available in black, gold, white coloursAvailable in black, gold, white coloursAvailable in black, gold, white coloursAvailable in black, gold, white coloursAvailable in black, gold, white colours

Watch D3 Blood Pressure Monitoring Smartwatch

£399

5 out of 5 stars

2 reviews

Huawei Watch GT5 pro 46mm Black

Black Friday Price Promise >

Watch GT5 pro 46mm Black

Current sale price is £189

Regular price was £329

(Save £140)

4.6 out of 5 stars

12 reviews

Huawei Watch GT 7 Pro 46mm

Black Friday Price Promise >

Available in black, yellow, green coloursAvailable in black, yellow, green coloursAvailable in black, yellow, green coloursAvailable in black, yellow, green coloursAvailable in black, yellow, green colours

Watch GT 7 Pro 46mm

Current sale price is £329

Regular price was £379

(Save £50)

5 out of 5 stars

2 reviews

Amazfit T-Rex Ultra 2

Black Friday Price Promise >

T-Rex Ultra 2

Current sale price is £479

Regular price was £549

(Save £70)

Huawei Watch Fit 5 Pro

Black Friday Price Promise >

Available in black, orange, white coloursAvailable in black, orange, white coloursAvailable in black, orange, white coloursAvailable in black, orange, white coloursAvailable in black, orange, white colours

Watch Fit 5 Pro

Current sale price is £199

Regular price was £249

(Save £50)

5 out of 5 stars

1 review

Huawei Watch GT5 46mm Black

Black Friday Price Promise >

Watch GT5 46mm Black

Current sale price is £129

Regular price was £229

(Save £100)

4.7 out of 5 stars

11 reviews

Huawei GT6 Pro 46mm Watch - Black

Black Friday Price Promise >

GT6 Pro 46mm Watch - Black

Current sale price is £239

Regular price was £299

(Save £60)

4 out of 5 stars

3 reviews

Amazfit T-Rex 3 Pro 48mm - Tactical Black

T-Rex 3 Pro 48mm - Tactical Black

£399

3 out of 5 stars

1 review

Daewoo Flight Smartwatch With Multi Sports And Heart Rate Function

Black Friday Price Promise >

Flight Smartwatch With Multi Sports And Heart Rate Function

Current sale price is £19.99

Regular price was £27.99

(Save £8)

3 out of 5 stars

22 reviews

Huawei Watch D2 Black

Watch D2 Black

£349

4.3 out of 5 stars

6 reviews

Garmin Instinct 3 50mm Smartwatch - Black with Bolt Blue Accents

Black Friday Price Promise >

Instinct 3 50mm Smartwatch - Black with Bolt Blue Accents

Current sale price is £315

Regular price was £429

(Save £114)

4.5 out of 5 stars

121 reviews

Reflex Active Unisex Series Smart Watch - Black

Black Friday Price Promise >

Unisex Series Smart Watch - Black

Current sale price is £45

Regular price was £59.95

(Save £14.95)

Garmin Instinct 3 45mm Smartwatch - Black with Bolt Blue Band

Black Friday Price Promise >

Instinct 3 45mm Smartwatch - Black with Bolt Blue Band

Current sale price is £289

Regular price was £389

(Save £100)

4.4 out of 5 stars

155 reviews

Garmin Approach J1 GPS Junior Golf Watch - 43 mm, Black/Azure

Available in black, purple coloursAvailable in black, purple coloursAvailable in black, purple coloursAvailable in black, purple coloursAvailable in black, purple colours

Approach J1 GPS Junior Golf Watch - 43 mm, Black/Azure

Current sale price is £260

Regular price was £309

(Save £49)

Withings Scanwatch Nova Black

Scanwatch Nova Black

£549

4.8 out of 5 stars

5 reviews

Reflex Active Unisex Series 17 Bluetooth GPS Smart Watch - Black

Black Friday Price Promise >

Unisex Series 17 Bluetooth GPS Smart Watch - Black

Current sale price is £20

Regular price was £49.95

(Save £29.95)

Amazfit Cheetah 2 Pro

Cheetah 2 Pro

£449

Amazfit Active 2 NFC (Square)

Black Friday Price Promise >

Active 2 NFC (Square)

Current sale price is £125

Regular price was £149

(Save £24)

Reflex Mens Sea Venture AMOLED GPS Smart Watch - Black

Black Friday Price Promise >

Mens Sea Venture AMOLED GPS Smart Watch - Black

Current sale price is £45

Regular price was £59.95

(Save £14.95)

Reflex Active Series 22 Black Silicone Strap Smart Watch

Black Friday Price Promise >

Series 22 Black Silicone Strap Smart Watch

Current sale price is £25

Regular price was £49.95

(Save £24.95)

2.3 out of 5 stars

3 reviews

Page 1. Results: 1 to 30 (of 53)

Results: 1 - 30 (of 53)

Number of results per page

30products per page

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.