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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Use the right and left arrows to scroll through the image carouselPage 1 of 421

Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Watches

Watches, GPS Watches, Smart Watches & Wearable Tech, Technology & Gaming

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Apple Watch Series 1234

Apple Watch Ultra 416

Apple Watch SE 313

Android Smart Watches47

Galaxy Watch 83

Apple Watch Series 113

Galaxy Watch 8 Classic2

Apple Watch Ultra 37

Galaxy Watch Ultra21

£100 - £25034

£250 - £50063

£500 - £75030

£750 - £100016

£1000 and more2

Fitness Tracker22

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Activity & Sports Trackers103

Heart Rate Monitors18

Body Fat Scales & Monitors4

Stainless Steel6

Stainless Steel7

All Black Friday Deals34

Page 1. Results: 1 to 30 (of 151)

Results: 1 - 30 (of 151)

Number of results per page

30products per page

96products per page

Apple Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - M/L

Watch Series 11 (GPS) 46mm Jet Black Aluminium Case with Black Sport Band - M/L

Current sale price is £319

Regular price was £399

(Save £80)

Apple Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - S/M

£219

3.9 out of 5 stars

7 reviews

Apple Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - S/M

£219

5 out of 5 stars

4 reviews

Apple Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - S/M

£369

5 out of 5 stars

6 reviews

Apple Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Translucent Black Ocean Band

Trade in & get up to £340*

Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Translucent Black Ocean Band

£749

5 out of 5 stars

3 reviews

Apple Watch Series 12 (GPS) 42mm Black Aluminium Case with Black Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Black Aluminium Case with Black Sport Band - S/M

£369

5 out of 5 stars

6 reviews

Apple Watch Series 12 (GPS) 46mm Black Aluminium Case with Black Sport Band - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 46mm Black Aluminium Case with Black Sport Band - M/L

£419

5 out of 5 stars

4 reviews

Samsung Galaxy Watch8 (Bluetooth), with Galaxy AI

Available in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver colours

Galaxy Watch8 (Bluetooth), with Galaxy AI

From £269

4.6 out of 5 stars

939 reviews

Samsung Galaxy Watch9 (Bluetooth) - with Galaxy AI

Claim Free Subscription

Available in graphite, cream, silver coloursAvailable in graphite, cream, silver coloursAvailable in graphite, cream, silver coloursAvailable in graphite, cream, silver coloursAvailable in graphite, cream, silver colours

Galaxy Watch9 (Bluetooth) - with Galaxy AI

From £349

4.6 out of 5 stars

322 reviews

Garmin vivoactive 5 Music Smartwatch with GPS, WiFi

+1 colour

Available in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue colours

vivoactive 5 Music Smartwatch with GPS, WiFi

Current sale price is £179

Regular price was £209

(Save £30)

4.3 out of 5 stars

1.6k reviews

Apple Watch Ultra 4 GPS + Cellular 49mm Natural Titanium Case with Translucent Grey Ocean Band

Trade in & get up to £340*

Watch Ultra 4 GPS + Cellular 49mm Natural Titanium Case with Translucent Grey Ocean Band

£749

5 out of 5 stars

1 review

Garmin Venu 4 - 41mm

Black Friday Price Promise >

Available in gold, black, purple coloursAvailable in gold, black, purple coloursAvailable in gold, black, purple coloursAvailable in gold, black, purple coloursAvailable in gold, black, purple colours

Venu 4 - 41mm

Current sale price is £339

Regular price was From £439

(Save up to £120)

3.9 out of 5 stars

16 reviews

Apple Watch Ultra 4 (GPS + Cellular) 49mm Natural Titanium Case with Desert Alpine Loop - Medium

Trade in & get up to £340*

Watch Ultra 4 (GPS + Cellular) 49mm Natural Titanium Case with Desert Alpine Loop - Medium

£749

Apple Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - M/L

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - M/L

£219

5 out of 5 stars

3 reviews

Apple Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - M/L

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - M/L

£219

5 out of 5 stars

1 review

Apple Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - M/L

£369

5 out of 5 stars

2 reviews

Garmin fenix E Smartwatch - Slate Gray

Black Friday Price Promise >

fenix E Smartwatch - Slate Gray

Current sale price is £329

Regular price was £529

(Save £200)

3.7 out of 5 stars

3 reviews

Apple Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Black Titanium Milanese Loop - Large

Trade in & get up to £340*

Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Black Titanium Milanese Loop - Large

£849

Apple Watch SE 3 (GPS + Cellular, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS + Cellular, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - S/M

£289

Apple Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Burgundy Trail Loop - M/L

Trade in & get up to £340*

Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Burgundy Trail Loop - M/L

£749

5 out of 5 stars

2 reviews

Apple Watch SE 3 (GPS, 2026) 44mm Starlight Aluminium Case with Sand Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 44mm Starlight Aluminium Case with Sand Sport Band - S/M

£249

Samsung Galaxy Watch Ultra2 (LTE) - with Galaxy AI

Claim Free Subscription

Available in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver colours

Galaxy Watch Ultra2 (LTE) - with Galaxy AI

From £649

4.8 out of 5 stars

851 reviews

Apple Watch Series 12 (GPS) 42mm Dark Bronze Aluminium Case with Dark Bronze Milanese Loop

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Dark Bronze Aluminium Case with Dark Bronze Milanese Loop

£419

5 out of 5 stars

1 review

Apple Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Burgundy Alpine Loop - Medium

Trade in & get up to £340*

Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Burgundy Alpine Loop - Medium

£749

Apple Watch Series 11 (GPS + Cellular) 42mm Titanium Case with Milanese Loop

Trade in & get up to £340*

Watch Series 11 (GPS + Cellular) 42mm Titanium Case with Milanese Loop

From £599

5 out of 5 stars

3 reviews

Garmin Venu 4 - 45mm

Black Friday Price Promise >

Available in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow colours

Venu 4 - 45mm

Current sale price is £339

Regular price was £439

(Save £100)

4.5 out of 5 stars

300 reviews

Garmin fenix 8 Pro 47mm, LTE, Sapphire, Titanium - Graphite

Black Friday Price Promise >

fenix 8 Pro 47mm, LTE, Sapphire, Titanium - Graphite

Current sale price is £780

Regular price was £899

(Save £119)

4 out of 5 stars

2 reviews

Garmin Fenix 8 AMOLED Smartwatch, 47 mm - Slate Grey

Fenix 8 AMOLED Smartwatch, 47 mm - Slate Grey

Current sale price is £499

Regular price was £699

(Save £200)

4.3 out of 5 stars

193 reviews

Samsung Galaxy Watch9 (LTE) - with Galaxy AI

Claim Free Subscription

Available in cream, graphite, silver coloursAvailable in cream, graphite, silver coloursAvailable in cream, graphite, silver coloursAvailable in cream, graphite, silver coloursAvailable in cream, graphite, silver colours

Galaxy Watch9 (LTE) - with Galaxy AI

From £399

4.6 out of 5 stars

350 reviews

Apple Watch Series 12 (GPS) 42mm Space Grey Aluminium Case with Navy Blue Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Space Grey Aluminium Case with Navy Blue Sport Band - S/M

£369

Page 1. Results: 1 to 30 (of 151)

Results: 1 - 30 (of 151)

Number of results per page

30products per page

96products per page

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.