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Free home delivery on orders £75+

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Smart Watches & Wearable Tech44

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Reflex Active13

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Android Smart Watches44

Straps & Accessories1

5 out of 5 stars

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1 out of 5 stars

Activity & Sports Trackers6

Fitness Tracker64

Water Resistant1

Stainless Steel8

All Black Friday Deals40

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Sekonda Mens Active Plus Black Stainless Steel Bracelet Smart Watch

Extra 10% off: code EXTRA

Mens Active Plus Black Stainless Steel Bracelet Smart Watch

Current sale price is £84

Regular price was £99.99

(Save £15.99)

4 out of 5 stars

8 reviews

Sekonda Mens Active Plus Gold Stainless Steel Bracelet Smart Watch

Extra 10% off: code EXTRA

Mens Active Plus Gold Stainless Steel Bracelet Smart Watch

Current sale price is £84

Regular price was £99.99

(Save £15.99)

4 out of 5 stars

3 reviews

Radley Womens Series 20 GPS LCD Smart Watch

Extra 10% off: code EXTRA

Womens Series 20 GPS LCD Smart Watch

Current sale price is £34

Regular price was £85

(Save £51)

5 out of 5 stars

1 review

Huawei Watch Fit 3 - White

Black Friday Price Promise >

Watch Fit 3 - White

Current sale price is £69

Regular price was £139

(Save £70)

4.7 out of 5 stars

22 reviews

Garmin Approach J1 GPS Junior Golf Watch - 43 mm, Black/Azure

Available in black, purple coloursAvailable in black, purple coloursAvailable in black, purple coloursAvailable in black, purple coloursAvailable in black, purple colours

Approach J1 GPS Junior Golf Watch - 43 mm, Black/Azure

Current sale price is £260

Regular price was £309

(Save £49)

Radley Series 56 Cobweb Silicone Strap Smart Watch & Earbud Set

Extra 10% off: code EXTRA

Series 56 Cobweb Silicone Strap Smart Watch & Earbud Set

Current sale price is £66

Regular price was £110

(Save £44)

5 out of 5 stars

1 review

Radley Womens GPS Heart Rate Smart Watch - Multi

Extra 10% off: code EXTRA

Womens GPS Heart Rate Smart Watch - Multi

Current sale price is £34

Regular price was £85

(Save £51)

Reflex Active Unisex Series Smart Watch - Black

Flash Deal ends 15.11.26

Unisex Series Smart Watch - Black

Current sale price is £42

Regular price was £59.95

(Save £17.95)

Huawei Watch D2 Black

Watch D2 Black

£349

4.3 out of 5 stars

6 reviews

Reflex Active Series 38 Black Silicone Strap Sports Smart Calling Watch

Flash Deal ends 15.11.26

Series 38 Black Silicone Strap Sports Smart Calling Watch

Current sale price is £32.50

Regular price was £49.96

(Save £17.46)

3.5 out of 5 stars

13 reviews

Reflex Active Series 23 Pink Calling Smart Watch

Flash Deal ends 15.11.26

Series 23 Pink Calling Smart Watch

Current sale price is £22.50

Regular price was £49.99

(Save £27.49)

3.7 out of 5 stars

14 reviews

Huawei GT6 41mm Smartwatch - White

Black Friday Price Promise >

GT6 41mm Smartwatch - White

Current sale price is £159

Regular price was £199

(Save £40)

Reflex Active Spectra AMOLED Calling Black Strap Smart Watch

Flash Deal ends 15.11.26

Spectra AMOLED Calling Black Strap Smart Watch

Current sale price is £19.50

Regular price was £49.95

(Save £30.45)

4.5 out of 5 stars

2 reviews

Reflex Active Womens Reflex Active Nexus Lite Silicone Strap Smart Watch - Pink

Flash Deal ends 15.11.26

Womens Reflex Active Nexus Lite Silicone Strap Smart Watch - Pink

Current sale price is £17.50

Regular price was £49.95

(Save £32.45)

Radley Ladies Series 21 Smart Cranberry Red & Black Silicone Strap Watch Set

Extra 10% off: code EXTRA

Ladies Series 21 Smart Cranberry Red & Black Silicone Strap Watch Set

Current sale price is £30

Regular price was £75

(Save £45)

Reflex Active Active Nexus Lite Dusky Pink Strap Smart Watch

Flash Deal ends 15.11.26

Active Nexus Lite Dusky Pink Strap Smart Watch

Current sale price is £17.50

Regular price was £49.95

(Save £32.45)

1 out of 5 stars

1 review

Reflex Active Womens Series 17 GPS Smart Watch - Pink

Flash Deal ends 15.11.26

Womens Series 17 GPS Smart Watch - Pink

Current sale price is £16.99

Regular price was £49.95

(Save £32.96)

Sekonda Mens Active Plus Black Leather Strap Smart Watch

Extra 10% off: code EXTRA

Mens Active Plus Black Leather Strap Smart Watch

Current sale price is £80

Regular price was £99

(Save £19)

4 out of 5 stars

2 reviews

Reflex Active Active Nexus Lite Denim Grey Strap Smart Watch

Flash Deal ends 15.11.26

Active Nexus Lite Denim Grey Strap Smart Watch

Current sale price is £17.50

Regular price was £49.95

(Save £32.45)

5 out of 5 stars

3 reviews

Daewoo Cnx+ Smartwatch With Voice Call Function And Amoled Display

Black Friday Price Promise >

Cnx+ Smartwatch With Voice Call Function And Amoled Display

Current sale price is £34.99

Regular price was £49.99

(Save £15)

3.3 out of 5 stars

8 reviews

Sekonda Womens Connect Silver Stainless Steel Mesh Bracelet Smart Watch

Extra 10% off: code EXTRA

Womens Connect Silver Stainless Steel Mesh Bracelet Smart Watch

Current sale price is £72

Regular price was £90

(Save £18)

3.8 out of 5 stars

6 reviews

Radley Series 56 Gold Plated Stainless Steel Bracelet Smart Watch

Extra 10% off: code EXTRA

Series 56 Gold Plated Stainless Steel Bracelet Smart Watch

Current sale price is £80

Regular price was £99.95

(Save £19.95)

Radley Series 57 Gold Plated Stainless Steel Bracelet Smart Watch

Extra 10% off: code EXTRA

Series 57 Gold Plated Stainless Steel Bracelet Smart Watch

Current sale price is £55

Regular price was £110

(Save £55)

Radley Series 56 Ink Silicone Strap Smart Watch & Earbud Set

Extra 10% off: code EXTRA

Series 56 Ink Silicone Strap Smart Watch & Earbud Set

Current sale price is £66

Regular price was £110

(Save £44)

3 out of 5 stars

2 reviews

Reflex Active Spectra Cool Grey Silicone Strap Smart Watch

Flash Deal ends 15.11.26

Spectra Cool Grey Silicone Strap Smart Watch

Current sale price is £42

Regular price was £59.95

(Save £17.95)

3 out of 5 stars

2 reviews

Radley Series 48 Pale Gold T-Bar Amoled Smart Watch

Extra 10% off: code EXTRA

Series 48 Pale Gold T-Bar Amoled Smart Watch

Current sale price is £80

Regular price was £99.95

(Save £19.95)

5 out of 5 stars

1 review

Reflex Mens Reflex Active Sea Venture GPS Strap Smart Watch - Blue

Flash Deal ends 15.11.26

Mens Reflex Active Sea Venture GPS Strap Smart Watch - Blue

Current sale price is £42

Regular price was £59.95

(Save £17.95)

Sekonda Mens Sport Crossfell Black Plastic Strap with Black Dial Smart Watch

Extra 10% off: code EXTRA

Mens Sport Crossfell Black Plastic Strap with Black Dial Smart Watch

Current sale price is £29

Regular price was £39.99

(Save £10.99)

4.3 out of 5 stars

4 reviews

Sekonda Womens Connect Black Silicone Strap Smart Watch

Extra 10% off: code EXTRA

Womens Connect Black Silicone Strap Smart Watch

Current sale price is £72

Regular price was £90

(Save £18)

4 out of 5 stars

1 review

Radley Ladies Series 21 Stainless Steel Lozenge Gold Plated Smart Watch

Extra 10% off: code EXTRA

Ladies Series 21 Stainless Steel Lozenge Gold Plated Smart Watch

Current sale price is £56

Regular price was £69.96

(Save £13.96)

2.5 out of 5 stars

2 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.