Apple Store | Apple UK

Experience Innovation With Apple

When you shop the Apple UK store at Very, you're choosing Apple products designed to make life simpler and smarter. Expect smartwatches, earphones and smartphones boasting game-changing features and crafted in durable materials like sleek aluminium and strong glass, so you can count on long-lasting quality. Explore the latest Apple iPhone releases with fast 5G connectivity and pro-level camera and video quality, as well as connected features that enhance your everyday routine. We've got slimline MacBooks and iPads to make your work and downtime more seamless. Our Apple store features elegant Apple watches in a rainbow of colours to suit you, with all the latest fitness and productivity features. Apple over-ear earphones and in-ear buds alike are shaped for comfort, ergonomics and a listening experience like no other, with no distractions.

Apple Products and All the Accessories

Very's dedicated Apple store UK brings together the most standout Apple technology, the latest releases and all the handy accessories You'll need for a truly connected life. Keep an eye out for spare plugs, lightning-fast charging cables and wireless charging blocks, as well as handy multi-country adapters for jet-setters. Apple pencils help bring your artistic creations to life, with sleek keyboards ensure an ergonomic work setup. Thanks to the streamlined interface across all apple products, your experience is always intuitive so even first-time users can get set up quickly.

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It’s a smart time to upgrade

Save up to £50 on iPhone 16e

Offer ends 27.03.26

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Feel the win with Apple Watch Series 11

Plus more time to pay with Very Pay

Invaluable health insights including high or low heart rate notifications and sleep score

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Iconic design. Incredible sound.

AirPods 4 — a totally transformed audio experience with Voice Isolation, Siri Interactions and Personalised Spatial Audio. Featuring an updated fit for all-day comfort.

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Work smarter. Play harder.

Apple silicon brings game-changing power and speed to everything you do.

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iPhone 17 Pro

More powerful. Breakthrough battery life. And the ultimate pro camera system.

Get £80-£560 back when you trade-in an iPhone 13 or later model* with MTR, Very’s trade-in partner.

*The amount you receive depends on the condition and model of the phone you are trading in

Shop now Trade in with MTR

Apple Intelligence

Built into your iPhone, iPad and Mac to help you write, express yourself and get things done effortlessly.◊

Boost your productivity

Express yourself visually

The start of a new era for Siri.

Apple Intelligence is designed to protect your privacy at every step. No one can access your data — not even Apple.

Tap into ChatGPT.

With ChatGPT integrated into Siri and Writing Tools, you get even more expertise without having to switch between tools.

◊ Legal Disclaimers

Apple Intelligence: Available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, with Siri and device language set to Chinese (Simplified), English (Australia, Canada, India, Ireland, New Zealand, Singapore, South Africa, UK or US), French, German, Italian, Japanese, Korean, Portuguese (Brazil) or Spanish, as part of an iOS 18, iPadOS 18 and macOS Sequoia software update, with more platforms and languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.

Clean Up: Available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac models with M1 and later, as part of an iOS 18, iPadOS 18 and macOS Sequoia update.

Siri: Siri may not be available in all languages or in all areas, and features may vary by area. Internet access required.