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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Baby & Kids, Customer Rating 1

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Kids Footwear50

Nursery Furniture6

Nursery Accessories2

Car Seats & Accessories5

Pushchairs & Accessories11

Feeding & Weaning10

Travel Essentials2

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Kids Accessories6

All Black Friday Deals46

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adidas Sportswear1

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Jack & Jones Junior1

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Polo Ralph Lauren1

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The Very Collection11

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adidas Predator1

Converse Chuck Taylor All Star Hi1

Jordan Court Connect1

Nike Cosmic Runner4

Nike Mercurial2

Nike Running Trail2

Nike Star Runner1

F - Standard Fit33

£100 - £25013

£750 - £10001

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Results: 1 - 30 (of 140)

Number of results per page

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96products per page

Nike Unisex Dri-FIT Academy 25 Junior Pants - Black

Unisex Dri-FIT Academy 25 Junior Pants - Black

£33

1 out of 5 stars

2 reviews

River Island Girls Quilted Backpack And Lunchbox Set - Black

Extra 10% off: code EXTRA

Girls Quilted Backpack And Lunchbox Set - Black

Current sale price is £27.25

Regular price was £42

(Save £14.75)

1 out of 5 stars

1 review

Baker by Ted Baker Girls Shower Resistant Satin Padded Longline Coat - Chocolate Brown

Extra 10% off: code EXTRA

Baker by Ted Baker

Girls Shower Resistant Satin Padded Longline Coat - Chocolate Brown

Current sale price is £55.75

Regular price was From £78

(Save up to £27.25)

1 out of 5 stars

1 review

iCandy Lime Travel System - Charcoal

Lime Travel System - Charcoal

Current sale price is £749

Regular price was £999

(Save £250)

1 out of 5 stars

1 review

RazBaby Razberry Teether 2Pk Red & Blue (Pouch)

Black Friday Price Promise >

Razberry Teether 2Pk Red & Blue (Pouch)

Current sale price is £8

Regular price was £10

(Save £2)

1 out of 5 stars

1 review

River Island Girls Faux Leather Bow Loafer Shoes - Black

Extra 10% off: code EXTRA

Girls Faux Leather Bow Loafer Shoes - Black

Current sale price is £16.75

Regular price was £26

(Save £9.25)

1 out of 5 stars

1 review

Nike Junior Road Running Cosmic Runner Trainers - Pink

Junior Road Running Cosmic Runner Trainers - Pink

Current sale price is £28.50

Regular price was £38

(Save £9.50)

1 out of 5 stars

1 review

Tikkers Black Riptape strap and over ear headphone set

Extra 10% off: code EXTRA

Black Riptape strap and over ear headphone set

Current sale price is £27

Regular price was £44.99

(Save £17.99)

1 out of 5 stars

1 review

Nike Junior Dri-Fit Academy 25 Pants - Green

Extra 10% off: code EXTRA

Junior Dri-Fit Academy 25 Pants - Green

Current sale price is £21.25

Regular price was £33

(Save £11.75)

1 out of 5 stars

1 review

UGG Junior Classic Mini Ii Boot - Black

Junior Classic Mini Ii Boot - Black

£110

1 out of 5 stars

1 review

Nike Big Kids' Essentials Colour Block Dri-FIT Tracksuit - Black

Big Kids' Essentials Colour Block Dri-FIT Tracksuit - Black

From £55

1 out of 5 stars

1 review

The Very Collection Girls Wide Leg Jeans (3 - 16 years) - Mid Wash

Extra 10% off: code EXTRA

The Very Collection

Girls Wide Leg Jeans (3 - 16 years) - Mid Wash

Current sale price is From £12

Regular price was From £16

(Save up to £5.50)

1 out of 5 stars

1 review

UGG Junior Tazz - Light Bronze

Junior Tazz - Light Bronze

£85

1 out of 5 stars

1 review

Baby Brezza Formula Pro Advanced & Bottle Washer Pro

Formula Pro Advanced & Bottle Washer Pro

£555

1 out of 5 stars

1 review

Joie MyDrift Stroller - Raven

MyDrift Stroller - Raven

£250

1 out of 5 stars

1 review

Baby Brezza Bottle Washer Pro / All Black

Bottle Washer Pro / All Black

£335

1 out of 5 stars

1 review

Nike Little Kids Star Runner 5 Running Trainers - Black/White

Extra 10% off: code EXTRA

Little Kids Star Runner 5 Running Trainers - Black/White

£35

1 out of 5 stars

1 review

Converse Infant Boys Malden Street Mid Trainers - White

Extra 10% off: code EXTRA

Infant Boys Malden Street Mid Trainers - White

£37

1 out of 5 stars

1 review

Mamas & Papas Harwell Dresser Changer

Harwell Dresser Changer

£499

1 out of 5 stars

1 review

Joie Versatrax On The Go Travel System - Fern

Versatrax On The Go Travel System - Fern

£625

1 out of 5 stars

1 review

Nike Junior Girls Training Dri-FIT 5 Inch Biker Shorts - Black

Extra 10% off: code EXTRA

Junior Girls Training Dri-FIT 5 Inch Biker Shorts - Black

Current sale price is £18.25

Regular price was £23

(Save £4.75)

1 out of 5 stars

1 review

Extra 10% off: code EXTRA

Jack & Jones Junior

Boys Script Logo Hoodie & Jogger Set - Black

Current sale price is £24.50

Regular price was £38

(Save £13.50)

1 out of 5 stars

1 review

Jordan Nike Baby/Toddler Court Connect Low Shoes - Black

Nike Baby/Toddler Court Connect Low Shoes - Black

Current sale price is £28.50

Regular price was £38

(Save £9.50)

1 out of 5 stars

1 review

Nike Little Kids' Road Running Cosmic Runner Trainers - Navy

Little Kids' Road Running Cosmic Runner Trainers - Navy

Current sale price is £26.25

Regular price was £35

(Save £8.75)

1 out of 5 stars

1 review

Nike Junior Stellar Ride Trainers - Black

Junior Stellar Ride Trainers - Black

£45

1 out of 5 stars

1 review

Mamas & Papas Penrose Nursing Chair & Stool - Off White

Penrose Nursing Chair & Stool - Off White

£550

1 out of 5 stars

1 review

Maxi-Cosi KIT CabrioFix I-Size Car Seat & CabrioFix I-Size Base - Graphite

KIT CabrioFix I-Size Car Seat & CabrioFix I-Size Base - Graphite

£199

1 out of 5 stars

1 review

Regatta Kids Hot Shot II Camo Half Zip Fleece - Khaki

Kids Hot Shot II Camo Half Zip Fleece - Khaki

£10

1 out of 5 stars

2 reviews

River Island Older Girls Broderie Hem Skirt Set - White

Black Friday Price Promise >

Older Girls Broderie Hem Skirt Set - White

Current sale price is £14.25

Regular price was £36

(Save £21.75)

1 out of 5 stars

1 review

Polo Ralph Lauren

Boys 3 Pack Cotton Stretch Logo Boxers - White

£35

1 out of 5 stars

1 review

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.