The Latest Gadgets From Apple UK

Apple products are renowned across the globe for combining cutting-edge technology with sleek, covetable designs. Here at Very, you'll find a fab selection of Apple UK models to choose from. You can treat yourself or your family to the latest Apple iPhone, or pick out a Mac computer to kit out your home office for remote working. Starting out on a new fitness journey? An Apple watch tracks key metrics, including heart rate, activity levels, calorie burn - and even the quality of your sleep - so you can monitor your progress.

Entertainment From Our UK Apple Store

With crisp resolutions and rich, true-to-life colours, Apple electronics are a smart option for enjoying your well-earned downtime. Our online Apple store includes the brand's acclaimed iPad range - perfect for streaming your favourite movies, TV shows and YouTube channels. Compact models are an ideal choice for entertaining the kids when you're out and about, while larger screen sizes make for immersive home viewing. And because your new tech should look amazing, too, you'll find a lush selection of hues including sleek silver, soft blue and sunshine yellow.

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Every mum move counts.

Reach your fitness goals with help from Apple Watch Series 10.

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It's a smart time to upgrade

Save up to £100 on selected iPhone

Offer ends 28.06.25

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iPad Air

Built for Apple Intelligence.

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MacBook Air

Speed of lightness.

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iPhone 16e

Everything you love. Including the price.

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Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.
The delayed payment period and qualifying minimum order value is subject to offer and your account status If you are eligible for BNPL your offer details will be confirmed in checkout.

How is the interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest

How to avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a Buy Now Pay Later payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest.

This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from Buy Now Pay Later?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Every mum move counts with Apple Watch Series 10.

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Move. Exercise. Stand.

Measure all the ways you move with Activity rings, which are customisable to match your lifestyle.

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Apple Watch and AirPods. Perfect harmony.

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*Legal Disclaimer

Apple Watch Series 10 requires iPhone Xs or later with iOS 18 or later.

iPhone

iPhone 16 and iPhone 16 Pro. Built for Apple Intelligence. With faster, easier Camera Control. And a big boost in battery life.

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Apple Watch

Find the right Apple Watch for you. Apple Watch Series 10 has the biggest display and thinnest design ever, and is packed with advanced health and safety features. Apple Watch Ultra 2 is the ultimate sports and adventure watch. Apple Watch SE has all the essentials, and is light on price.

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iPad

iPad is so versatile, it’s more than up to any task. It’s your digital notepad, online classroom, work-from-anywhere office, creative studio, portable arcade, and personal screening room. No matter which one you choose, iPad is a fun and powerful way to get it all done.

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Mac

Experience the incredible performance of Mac. The game-changing power of Apple silicon, superfast SSD storage and stunning displays mean you can do more, create more and play more than ever before.

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AirPods

AirPods provide a magical wireless experience, delivering rich, high-quality sound with an exceptional fit.

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HomePod

HomePod mini delivers impressive sound for its size. HomePod immerses listeners in big, high-fidelity sound with advanced computational audio and Spatial Audio.

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Apple TV

Apple TV 4K lets you watch shows and movies in stunning 4K Dolby Vision and HDR10+. Get theatre-like Spatial Audio with Dolby Atmos that immerses you in sound.

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Beats

Beats bring you the best in wireless headphones, earbuds and music, with style and immersive sound.

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Accessories

Apple accessories for Apple Watch, iPhone, iPad, and Mac.

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AirTag

Keep track of your keys, wallet, luggage, backpack, and more, all in the Find My app.

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Enjoy a world of entertainment from Apple.

Buy an Apple device and get Apple TV+, Apple Fitness+, Apple Arcade and more.

iPhone 16 Pro & iPhone 16 Pro Max

iPhone 16 Pro. Built for Apple Intelligence. Featuring a stunning titanium design. Camera Control. 4K 120 fps Dolby Vision. And A18 Pro chip.

Shop iPhone 16 Pro Shop iPhone 16 Pro Max

iPhone 16 & iPhone 16 Plus

iPhone 16. Built for Apple Intelligence. Featuring Camera Control. 48MP Fusion camera. Five vibrant colours. And A18 chip.

Shop iPhone 16 Shop iPhone 16 Plus

iPhone 16e

iPhone 16e is built for Apple Intelligence and powered by the A18 chip. Shoot super-high-resolution photos with the 48MP Fusion camera. And with supersized battery life, you have more time to text, browse and more.

Shop iPhone 16e

iPhone 15 & iPhone 15 Plus

iPhone 15 & 15 Plus brings you Dynamic Island, a 48MP Main camera and USB-C — all in a durable colour-infused glass and aluminium design.

Shop iPhone 15 Shop iPhone 15 Plus

MagSafe

MagSafe is a new ecosystem of accessories for easy attachment and faster wireless charging. With endless combinations, there is a mix to match any style.

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AirPods

AirPods provide a magical wireless experience, delivering rich, high-quality sound with an exceptional fit.

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HomePod

HomePod mini delivers impressive sound for its size. HomePod immerses listeners in big, high-fidelity sound with advanced computational audio and Spatial Audio.

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Beats

Beats bring you the best in wireless headphones, earbuds and music, with style and immersive sound.

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Accessories

Apple accessories for Apple Watch, iPhone, iPad, and Mac.

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AirTag

Keep track of your keys, wallet, luggage, backpack, and more, all in the Find My app.

Shop now

Apple TV

Apple TV 4K lets you watch shows and movies in stunning 4K Dolby Vision and HDR10+. Get theatre-like Spatial Audio with Dolby Atmos that immerses you in sound.

Shop now

Apple TV+

Get 3 months free of Apple TV+ when you buy an Apple device.

New subscribers only. £8.99/month after trial. Plan automatically renews until cancelled. Terms apply.

Apple Watch Ultra 2

Apple Watch Ultra 2, the ultimate sports and adventure watch, is now available in a satin black titanium finish. It features multi-day battery life, precision dual-frequency GPS and Apple’s brightest display ever. It also has a durable titanium case, sapphire front crystal and customisable Action button.

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Apple Watch Series 10

Meet Apple Watch Series 10. A bigger display with more screen area and a thinner, lighter design. Get advanced fitness and health features with Sleep Apnoea Notifications, plus faster charging.

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Apple Watch SE

Essential features to help you stay connected, active, healthy and safe. Perfect for kids and older adults using Family Setup.

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Apple Watch Accessories

Look ahead of the curve with the latest styles and colours for Apple Watch.

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AirPods

AirPods provide a magical wireless experience, delivering rich, high-quality sound with an exceptional fit.

Shop now

HomePod

HomePod mini delivers impressive sound for its size. HomePod immerses listeners in big, high-fidelity sound with advanced computational audio and Spatial Audio.

Shop now

Apple TV

Apple TV 4K lets you watch shows and movies in stunning 4K Dolby Vision and HDR10+. Get theatre-like Spatial Audio with Dolby Atmos that immerses you in sound.

Shop now

Beats

Beats bring you the best in wireless headphones, earbuds and music, with style and immersive sound.

Shop now

Accessories

Apple accessories for Apple Watch, iPhone, iPad, and Mac.

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AirTag

Keep track of your keys, wallet, luggage, backpack, and more, all in the Find My app.

Shop now

Apple Fitness+

Get 3 months of Apple Fitness+ free when you buy an Apple Watch.

Offer available to new subscribers who purchase an eligible device after 7 September 2022. Apple Fitness+ requires iPhone 8 or later, or Apple Watch Series 3 or later paired with iPhone 6s or later. New subscribers only. £9.99/month after trial. Plan automatically renews until cancelled.

iPad Pro

The new iPad Pro is impossibly thin, featuring outrageous performance with the Apple M4 chip, a breakthrough Ultra Retina XDR display and superfast Wi-Fi 6E. Along with Apple Pencil Pro and Magic Keyboard, it brings endless versatility, creativity and productivity to your fingertips.

Shop 13 inch iPad Pro Shop 11 inch iPad Pro

iPad Air

The iPad Air. Built for Apple Intelligence. Supercharged by the lightning-fast Apple M3 chip. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for even better video calls, and blazing-fast Wi-Fi 6E. And it works with Apple Pencil Pro, Magic Keyboard and Smart Folio, so you can multitask, study, work, play and create from anywhere.

Shop 13 inch iPad Air Shop 11 inch iPad Air

iPad

The 11-inch iPad is now more capable than ever with the superfast A16 chip, Liquid Retina display, advanced cameras, fast Wi-Fi 6, USB-C connector, and four gorgeous colours. iPad delivers a powerful way to create, stay connected and get things done — all for a surprisingly affordable price.

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iPad mini

iPad mini. Built for Apple Intelligence. It’s incredibly portable and powerful, featuring the ultra-fast A17 Pro chip and an 8.3inch Liquid Retina display. And it works with Apple Pencil Pro, so you can study, work, play and create from anywhere.

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Apple Pencil Pro & Apple Pencil

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Magic Keyboards & Cases

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Need help deciding? Start here with our iPad buying guide

Discover the perfect iPad for you with everything you need to know before you buy

Find out more

AirPods

AirPods provide a magical wireless experience, delivering rich, high-quality sound with an exceptional fit.

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HomePod

HomePod mini delivers impressive sound for its size. HomePod immerses listeners in big, high-fidelity sound with advanced computational audio and Spatial Audio.

Shop now

Apple TV

Apple TV 4K lets you watch shows and movies in stunning 4K Dolby Vision and HDR10+. Get theatre-like Spatial Audio with Dolby Atmos that immerses you in sound.

Shop now

Beats

Beats bring you the best in wireless headphones, earbuds and music, with style and immersive sound.

Shop now

Accessories

Apple accessories for Apple Watch, iPhone, iPad, and Mac.

Shop now

AirTag

Keep track of your keys, wallet, luggage, backpack, and more, all in the Find My app.

Shop now

Apple Arcade

Get 3 months of Apple Arcade free when you buy an Apple device.

New subscribers only. £6.99/month after trial. Plan automatically renews until cancelled. Terms apply.

MacBook Pro 14” & 16”

MacBook Pro with M4, M4 Pro and M4 Max chips gives you outrageous performance in a powerhouse laptop built for Apple Intelligence. With up to 24 hours of battery life and a breathtaking 14 inch or 16 inch Liquid Retina XDR display with up to 1,600 nits peak brightness, it’s pro in every way.

Shop MacBook Pro 14"Shop MacBook Pro 16"

MacBook Air 13” & 15”

MacBook Air with the M4 chip lets you fly through work and play. With Apple Intelligence, a brilliant 13 inch or 15 inch Liquid Retina display, up to 18 hours of battery life3 and a strikingly thin and light design, MacBook Air is built to last and can take on just about anything, anywhere.

Shop MacBook Air 13”Shop MacBook Air 15”

iMac 24” (M4)

iMac. The ultimate all-in-one desktop. Built for Apple Intelligence. Supercharged by the M4 chip, browsing and multitasking across apps feels snappier. With a stunning 24-inch 4.5K Retina display in an iconic design, and advanced camera, mics and speakers. iMac is brilliant for work and play.

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Mac mini

The far mightier, way tinier Mac mini is 5 by 5 inches of pure power. Built for Apple Intelligence. Redesigned around Apple silicon to unleash the full speed and capabilities of M4 and M4 Pro chips. With ports at your convenience, on the front and back.

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Mac Studio

The ultimate pro desktop with the phenomenal M4 Max or the most powerful M3 Ultra chip. With massive memory, mind bending graphics, next level AI capabilities and super fast Thunderbolt 5 ports, Mac Studio is a powerhouse in a compact and quiet design. Built for Apple Intelligence.

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Studio Display

An immersive 27-inch 5K Retina display with a 12MP camera with Center Stage, studio-quality mics, and six-speaker sound system. Pairs beautifully with any Mac.

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AirPods

AirPods provide a magical wireless experience, delivering rich, high-quality sound with an exceptional fit.

Shop now

HomePod

HomePod mini delivers impressive sound for its size. HomePod immerses listeners in big, high-fidelity sound with advanced computational audio and Spatial Audio.

Shop now

Apple TV

Apple TV 4K lets you watch shows and movies in stunning 4K Dolby Vision and HDR10+. Get theatre-like Spatial Audio with Dolby Atmos that immerses you in sound.

Shop now

Beats

Beats bring you the best in wireless headphones, earbuds and music, with style and immersive sound.

Shop now

Accessories

Apple accessories for Apple Watch, iPhone, iPad, and Mac.

Shop now

AirTag

Keep track of your keys, wallet, luggage, backpack, and more, all in the Find My app.

Shop now

Apple TV+

Get 3 months free of Apple TV+ when you buy an Apple device.

New subscribers only. £8.99/month after trial. Plan automatically renews until cancelled. Terms apply.

Welcome to a world of entertainment

Award‑winning movies. Binge‑worthy shows. Your favourite music mastered in Spatial Audio. The most epic collection of mobile games. And the world’s largest library of 4K Ultra HD fitness content. The best entertainment and experiences live here — only on Apple.

Apple TV+

Stream award-winning Apple originals on every screen. Get 3 months free of Apple TV+ when you purchase an Apple device.

Apple Arcade

Wherever you are, Apple Arcade is open. Get 3 months of Apple Arcade free when you buy an Apple device.

Apple Fitness+

12 workout types, from HIIT to Yoga, and Meditation too. New sessions added every week, from 5 to 45 minutes. Get 3 months of Apple Fitness+ free when you buy an Apple Watch.

Apple Music

Listen to over 100 million songs, ad-free, and hear sound all around in immersive Spatial Audio. Get 3 months of Apple Music free when you buy an eligible device.

The best of Apple. All in one subscription.

Apple One bundles Apple Music, Apple TV+, Apple Arcade and up to 50GB of iCloud+ storage for one lower monthly price. It’s the best of Apple — all in one subscription.

Terms and Conditions:

Apple TV+: New subscribers only. £8.99/month after free trial. Plan automatically renews until cancelled. Terms apply.

Apple Arcade: New subscribers only. £6.99/month after free trial. Plan automatically renews until cancelled. Terms apply.

Apple Fitness+: Apple Fitness+ requires iPhone 8 or later, or Apple Watch Series 3 or later paired with iPhone 6s or later. New subscribers only. £9.99/month after trial. Plan automatically renews until cancelled. Terms apply.

Apple Music: New subscribers only. £6.99/month after free trial. Plan automatically renews until cancelled. Terms apply.

Apple One: The Apple One free trial includes only services that you are not currently using through a free trial or a subscription. Plan automatically renews after trial until cancelled. Restrictions and other terms apply.