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Free home delivery on orders £75+

Free returns

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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals

Shop Black Friday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Extra 10% off

Get an extra 10% off selected Black Friday products when you enter code EXTRA at checkout. Offer ends 18/11/2026.

Product Insurance and delivery/installation charges are excluded from the offer. The code cannot be used in conjunction with any other promotional code.

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Smart Watches & Wearable Tech

Smart Watches, Customer Rating 3

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Heart Monitors3

A

D

F

G

H

M

R

Reflex Active17

S

T

Apple Watch Series 121

Apple Watch SE 31

Android Smart Watches35

Straps & Accessories2

£100 - £25010

Stainless Steel2

Activity & Sports Trackers13

Heart Rate Monitors5

Fitness Tracker13

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Page 1. Results: 1 to 30 (of 50)

Results: 1 - 30 (of 50)

Number of results per page

30products per page

Allproducts per page

Apple Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - S/M

£219

3.9 out of 5 stars

7 reviews

Apple Watch Series 12 (GPS) 42mm Dark Bronze Aluminium Case with Olive Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Dark Bronze Aluminium Case with Olive Sport Band - S/M

£369

3 out of 5 stars

1 review

Garmin Venu 4 - 41mm

Black Friday Price Promise >

Available in gold, black, purple coloursAvailable in gold, black, purple coloursAvailable in gold, black, purple coloursAvailable in gold, black, purple coloursAvailable in gold, black, purple colours

Venu 4 - 41mm

Current sale price is £339

Regular price was From £439

(Save up to £120)

3.9 out of 5 stars

16 reviews

Garmin fenix E Smartwatch - Slate Gray

Black Friday Price Promise >

fenix E Smartwatch - Slate Gray

Current sale price is £329

Regular price was £529

(Save £200)

3.7 out of 5 stars

3 reviews

Fitbit Google Fitbit Air EU

Available in obsidian, fog, lavender coloursAvailable in obsidian, fog, lavender coloursAvailable in obsidian, fog, lavender coloursAvailable in obsidian, fog, lavender coloursAvailable in obsidian, fog, lavender colours

Google Fitbit Air EU

£84.99

3.7 out of 5 stars

7 reviews

Garmin Forerunner 265 Music, Aqua

Available in black, white, blue coloursAvailable in black, white, blue coloursAvailable in black, white, blue coloursAvailable in black, white, blue coloursAvailable in black, white, blue colours

Forerunner 265 Music, Aqua

Current sale price is £285

Regular price was £369

(Save £84)

3.5 out of 5 stars

2 reviews

Reflex Active Series 23 Pink Calling Smart Watch

Black Friday Price Promise >

Series 23 Pink Calling Smart Watch

Current sale price is £25

Regular price was £49.99

(Save £24.99)

3.7 out of 5 stars

14 reviews

Fitbit Versa 4 Fitness Smartwatch - built-in GPS, 6-day battery life, Android & iOS compatible - Waterfall Blue/Platinum Aluminium

Available in blue, black, pink coloursAvailable in blue, black, pink coloursAvailable in blue, black, pink coloursAvailable in blue, black, pink coloursAvailable in blue, black, pink colours

Versa 4 Fitness Smartwatch - built-in GPS, 6-day battery life, Android & iOS compatible - Waterfall Blue/Platinum Aluminium

Current sale price is From £149

Regular price was From £179

(Save up to £30)

3.5 out of 5 stars

156 reviews

Reflex Active Series 23 Black Calling Smart Watch

Black Friday Price Promise >

Series 23 Black Calling Smart Watch

Current sale price is £20

Regular price was £49.99

(Save £29.99)

3 out of 5 stars

6 reviews

Huawei Watch Fit 5

Black Friday Price Promise >

Available in purple, white, black coloursAvailable in purple, white, black coloursAvailable in purple, white, black coloursAvailable in purple, white, black coloursAvailable in purple, white, black colours

Watch Fit 5

Current sale price is £129

Regular price was £159

(Save £30)

3 out of 5 stars

2 reviews

Garmin Bounce 2 Smartwatch - Slate Grey

Available in grey, purple, turquoise coloursAvailable in grey, purple, turquoise coloursAvailable in grey, purple, turquoise coloursAvailable in grey, purple, turquoise coloursAvailable in grey, purple, turquoise colours

Bounce 2 Smartwatch - Slate Grey

Current sale price is From £189

Regular price was From £210

(Save up to £60)

3.8 out of 5 stars

45 reviews

Fitbit Sense 2, Health and Fitness Smartwatch

Available in grey, blue, white coloursAvailable in grey, blue, white coloursAvailable in grey, blue, white coloursAvailable in grey, blue, white coloursAvailable in grey, blue, white colours

Sense 2, Health and Fitness Smartwatch

Current sale price is From £179

Regular price was From £219

(Save up to £40)

3.2 out of 5 stars

81 reviews

Daewoo Flight Smartwatch With Multi Sports And Heart Rate Function

Black Friday Price Promise >

Flight Smartwatch With Multi Sports And Heart Rate Function

Current sale price is £19.99

Regular price was £27.99

(Save £8)

3 out of 5 stars

22 reviews

Sekonda Womens Connect Silver Stainless Steel Mesh Bracelet Smart Watch

Extra 10% off: code EXTRA

Womens Connect Silver Stainless Steel Mesh Bracelet Smart Watch

Current sale price is £72

Regular price was £90

(Save £18)

3.8 out of 5 stars

6 reviews

Meta Glasses Fury Racing Green, Light Blue Atlantic Lenses

Fury Racing Green, Light Blue Atlantic Lenses

£269

3.9 out of 5 stars

69 reviews

Garmin Index Sleep Monitor, L/XL

Black Friday Price Promise >

Index Sleep Monitor, L/XL

Current sale price is £119

Regular price was £149

(Save £30)

3.3 out of 5 stars

225 reviews

Huawei Watch GT5 46mm Blue Woven

Black Friday Price Promise >

Watch GT5 46mm Blue Woven

Current sale price is £129

Regular price was £249

(Save £120)

3.7 out of 5 stars

7 reviews

Garmin Hrm 200, Xs-S

Hrm 200, Xs-S

£72.99

3.8 out of 5 stars

212 reviews

Reflex Active Series 23 Black Smart Watch

Black Friday Price Promise >

Series 23 Black Smart Watch

Current sale price is £16

Regular price was £49.99

(Save £33.99)

3 out of 5 stars

4 reviews

Sekonda Mens Active Plus Silver Stainless Steel Bracelet Smart Watch

Extra 10% off: code EXTRA

Mens Active Plus Silver Stainless Steel Bracelet Smart Watch

Current sale price is £84

Regular price was £99.99

(Save £15.99)

3.7 out of 5 stars

6 reviews

Reflex Active Series 38 Black Silicone Strap Sports Smart Calling Watch

Black Friday Price Promise >

Series 38 Black Silicone Strap Sports Smart Calling Watch

Current sale price is £35

Regular price was £49.96

(Save £14.96)

3.5 out of 5 stars

13 reviews

Amazfit T-Rex 3 Pro 48mm - Tactical Black

T-Rex 3 Pro 48mm - Tactical Black

£399

3 out of 5 stars

1 review

Garmin Index Sleep Monitor, S/M

Black Friday Price Promise >

Index Sleep Monitor, S/M

Current sale price is £114

Regular price was £145

(Save £31)

3.3 out of 5 stars

225 reviews

Radley Series 56 Ink Silicone Strap Smart Watch & Earbud Set

Extra 10% off: code EXTRA

Series 56 Ink Silicone Strap Smart Watch & Earbud Set

Current sale price is £66

Regular price was £110

(Save £44)

3 out of 5 stars

2 reviews

Reflex Active Active Nexus Black Strap Smart Watch

Black Friday Price Promise >

Active Nexus Black Strap Smart Watch

Current sale price is £28

Regular price was £39.95

(Save £11.95)

3.3 out of 5 stars

6 reviews

Ray-Ban Meta Headliner (Gen 2) - Matte Black, Polarised Gradient Graphite lenses

Headliner (Gen 2) - Matte Black, Polarised Gradient Graphite lenses

Current sale price is £389

Regular price was £409

(Save £20)

3.7 out of 5 stars

49 reviews

Garmin Instinct E 40mm Smartwatch - Black

Instinct E 40mm Smartwatch - Black

Current sale price is £185

Regular price was £219

(Save £34)

3.8 out of 5 stars

35 reviews

Reflex Active Series 45 Black Silicone Amoled GPS Sports Smart Calling Watch

Series 45 Black Silicone Amoled GPS Sports Smart Calling Watch

£99.96

3 out of 5 stars

2 reviews

Reflex Active Series 17 Pink Strap Smart Watch and Earbud Set

Black Friday Price Promise >

Series 17 Pink Strap Smart Watch and Earbud Set

Current sale price is £34

Regular price was £59.99

(Save £25.99)

3.1 out of 5 stars

7 reviews

Daewoo Cnx+ Smartwatch With Voice Call Function And Amoled Display

Black Friday Price Promise >

Cnx+ Smartwatch With Voice Call Function And Amoled Display

Current sale price is £34.99

Regular price was £49.99

(Save £15)

3.3 out of 5 stars

8 reviews

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Results: 1 - 30 (of 50)

Number of results per page

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

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You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

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Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.